If you are someone who enjoys discovering good bargains, loves food promotions, or simply cannot resist the fun of a lucky spin, there is something exciting waiting for you this September. Kee Song Singapore, in collaboration with Knorr, is bringing shoppers a special treat at VivoCity FairPrice Xtra from 4 to 9 September 2025. This is not just a roadshow where products are displayed; it is an engaging promotion where every $20 spent on selected items can reward you with a chance to spin and win delicious goodies.
Now, let’s break down what makes this event worth visiting, why families and food lovers should take a trip down to VivoCity, and what exactly you can expect if you participate.
The Charm of Kee Song and Knorr
Before diving into the details of the roadshow, it is worth highlighting the two names behind this event: Kee Song and Knorr.
Kee Song is known in Singapore for its quality poultry, especially their Sakura Chicken, which has earned a loyal following. This particular product stands out because the chickens are fed with lactobacillus, a type of probiotic that promotes better gut health, resulting in tender and tasty meat that many households enjoy. If you have ever cooked with Sakura Chicken, you would know that the flavour and quality are consistent and make a difference in daily meals.
Knorr, on the other hand, is a trusted brand in seasonings and sauces that many Singapore kitchens cannot do without. From stock cubes to flavouring powders, Knorr has long been an essential part of enhancing everyday home-cooked dishes.
Bringing the two together in this collaboration gives shoppers the opportunity not only to stock up on household favourites but also to enjoy the thrill of a giveaway event.
What Exactly is the Promotion?
The mechanics are simple yet appealing. From 4 to 9 September 2025, head to VivoCity FairPrice Xtra between 9AM and 5PM daily. Spend $20 or more on Sakura Chicken or Knorr products, and you will be entitled to one spin on their lucky wheel.
The prizes available are not just token items but actually useful cooking essentials that can bring added flavour to your dishes. Prizes include:
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Savorrich Sauce – a convenient cooking sauce perfect for flavour-packed meals.
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Salted Egg Yolk Powder – the ever-popular ingredient that has taken Singapore by storm in snacks and dishes.
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Ikan Bilis Powder – an excellent way to add that umami punch into soups, porridges, or stir-fried dishes.
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Chicken Stock Cubes – a kitchen staple for quick and tasty meals.
For many households, these are ingredients they already buy, so winning them as a bonus makes shopping even more rewarding.
Why You Should Visit the Roadshow
Some may wonder, “Why should I go all the way to VivoCity for this?” The answer lies in the value and experience.
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Extra Value for Regular Shopping
Most people already purchase groceries such as chicken and seasoning. By timing their shopping during this promotion, they not only bring home their needed items but also get the opportunity to win extra goodies. Spending $20 on trusted brands like Sakura Chicken and Knorr is not difficult, especially for families planning meals for the week. -
Fun and Engagement for Shoppers
Shopping can sometimes feel like a routine, but promotions like this inject fun into the experience. The thrill of spinning a lucky wheel is something both children and adults can enjoy. Even if you walk away with a small prize, the feeling of participating and winning something is satisfying. -
Perfect Opportunity to Stock Up
If you know your household often uses chicken and seasonings, this is a smart time to buy in bulk. Stocking up ensures you are well-prepared for upcoming meals while also maximising your chances to spin and win. -
Convenience of VivoCity FairPrice Xtra
VivoCity is one of Singapore’s largest and most popular shopping malls. Combining a grocery trip with other activities, such as shopping for lifestyle products, dining out, or even catching a movie, makes the trip worthwhile. Families can make it a full day out while benefiting from the promotion.
Tips to Make the Most of the Promotion
If you are planning to visit, here are a few tips to get the best experience:
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Plan Your Budget: Aim to spend in multiples of $20. For instance, spending $40 entitles you to two spins, doubling your chances of bringing home prizes.
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Arrive Early: Since the event runs from 9AM to 5PM, going earlier ensures stock availability and shorter waiting times for the wheel.
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Bring the Family Along: Children often enjoy watching the wheel spin, and it can be a fun bonding moment.
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Combine with Other Shopping Needs: VivoCity is an excellent location for a day out, so use the trip to also run errands, have a meal, or explore the mall.
The Bigger Picture – Why Promotions Like This Matter
Events such as the Kee Song x Knorr Spin & Win promotion are more than just marketing exercises. They bring a sense of excitement to everyday shopping, reward loyal customers, and provide opportunities for families to stretch their dollar further.
In today’s rising cost of living, shoppers are more conscious of how they spend their money. Having a promotion that allows them to receive more for the same spend makes their purchase decisions feel smarter. Furthermore, it introduces them to different products within the brand range that they may not have tried before. For example, someone who has never used Ikan Bilis Powder may get to try it after winning it as a prize, and it might become a new kitchen favourite.
Final Thoughts
The Kee Song Singapore Sakura Chicken x Knorr Spin & Win roadshow is not just about groceries – it is about turning a routine shopping trip into something rewarding and enjoyable. With trusted products, practical prizes, and the thrill of spinning for a win, it is an event that delivers both value and fun.
If you happen to be near VivoCity during 4–9 September 2025, make sure to stop by FairPrice Xtra between 9AM and 5PM. Whether you are a loyal fan of Sakura Chicken, a regular Knorr user, or simply someone who enjoys the excitement of promotions, this is a deal that should not be missed.
Promotional/Event Details:
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Date: 4-9 September 2025
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Time: 9AM – 5PM daily
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Venue: VivoCity FairPrice Xtra
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More Info: Kee Song Singapore Facebook Post
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