Summary: Metro is having The Department Store Expo Sale now. Enjoy discounts on department store products like fashion apparels, fashion accessories, shoes, bags, beauty products, cosmetics and many more.
– While stocks last.
– Admission is FREE.
– Terms and conditions apply.
– Starts from 11am to 10pm.
Company: Metro Singapore
Venue: Singapore Expo, Hall 4
EverydayOnSales Talks: Overall EverydayOnSales thinks that this is an exclusive expo sale event related to department store. The items that offer in Metro The Department Store Expo Sale are really worth to get. For those who are interested , kindly visit to Metro
Metro, one of Singapore’s most successful department store company was first started by Ong Tjoe Kim in 1957. The name was inspired by his passion for the silver screen and the famous Metro Goldwyn Mayer movie studio. Back in 1957, when the first Singapore flagship store was opened in High Street, the logo was simply the name spelled in very basic typography. A pair of Chinese calligraphy words, written by the founder’s brother was also used. These 2 words in Chinese, pronounced as ‘Mei Luo’ not only sounded like ‘Metro’ but carried a deeper meaning in Chinese which means ‘beautiful textiles/clothes’ and “has everything /all embracing” – it reflected department stores of the old days which sold not only clothes, but also textiles and every conceivable lifestyle needs then. Today, the company has a logo that is distinctive and fashion forward. The modern day logo, designed by Landor Associates in 1982 includes the graceful, calligraphic ‘M’, custom, hand-lettered Metro wordmark in English and brush-lettered calligraphy Metro wordmark in Chinese. The bars framing the ‘M’ and the stylized M is a creative representation of a seal and reminiscent of the first logo seal. The new logo has an ‘east meets west’ influence and is a reflection of its Asian heritage infused with an international and modern appeal. The use of red as a primary visual identification continues their longstanding association with the Chinese colour for good fortune. The 1982 logo is still being used today and has become so recognizable here in Singapore and in the region. This has helped the company because the logo is more memorable due to its unique Asian touch as well as its simplicity. Today in Singapore, it serves its customers through a chain of four department stores, nine Monsoon Accessorize and one M2 specialty stores. Metro Paragon, its flagship store located on Orchard Road caters to the well-heeled and sophisticated missy ladies seeking indulgence in beauty, fashion and accessories. Both Metro Woodlands and Metro Sengkang in the suburb and Metro City Square in the city fringe area are positioned as family-friendly stores.
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