Singapore’s birthday celebrations are always full of cheer, and this year’s SG60 milestone has inspired some incredible promotions across the island. One that stands out for food lovers and savvy shoppers alike is Fragrance Bak Kwa’s limited-time storewide sale. From 31 July to 3 August 2025, Fragrance Bak Kwa is offering up to 60% off a wide range of their delicious offerings — and yes, that includes many of their bestsellers that Singaporeans have grown to love over the years.
For those unfamiliar with the brand, Fragrance Bak Kwa has been a trusted name in local snacks and traditional treats for decades. They’ve built their reputation on consistency, quality, and great value — and now, just in time for National Day, they’re making it even easier to indulge in their iconic items without breaking the bank.
Why This Promotion Deserves Attention
What makes this SG60 promotion particularly noteworthy is how generous and inclusive it is. Unlike many sales that limit discounts to specific lesser-known items, Fragrance is including a wide selection of their popular products. This means those planning to stock up for gatherings, gift-giving, or just their own pantry can enjoy substantial savings on things they were going to buy anyway.
The offer is not only valid in-store at all Fragrance outlets but also available online at https://shop.fragrancebakkwa.com/. That means whether someone prefers the convenience of home delivery or the in-person experience of choosing their Bak Kwa fresh from the store, they’re covered.
And it’s not just about Bak Kwa. While that’s certainly the crowd favourite, Fragrance’s menu includes a variety of local snacks and festive treats — from spicy meat rolls and crispy pork floss to nut-studded cookies and pineapple tarts. For those looking to put together hampers or simply bring a smile to loved ones, this promotion offers an excellent opportunity.
What’s on Offer?
The storewide promotion offers up to 60% off selected products. While the full list of discounted items isn’t explicitly detailed in the promotional post, those familiar with Fragrance’s lineup can expect fan favourites such as:
-
Signature sliced Bak Kwa
-
Gourmet pork floss
-
Spicy and original meat rolls
-
Seasonal goodies (perhaps even mooncake options, if available early)
-
Gift packs and festive boxes
These products aren’t just nostalgic and tasty — they’re perfect for gifting, sharing, or enjoying during National Day gatherings. Whether it’s a family picnic at Marina Barrage or a cosy get-together at home, a pack of fragrant Bak Kwa always draws attention and appreciation.
Why It’s Worth the Trip
It’s worth noting how quickly Fragrance’s promotions tend to move. Their popularity means that stock is limited, and many items often sell out well before the end of the promotion. If anyone’s planning to buy for a party, stock up for personal use, or send gifts to friends or family, it’s better not to delay.
Beyond the discounts, Fragrance outlets themselves are a treat to visit. Well-organised, air-conditioned, and welcoming, their stores across Singapore offer a pleasant browsing experience. If someone hasn’t been to one in a while, this SG60 sale is a perfect excuse to swing by. Locations are conveniently scattered across neighbourhood malls and key shopping districts — and the complete list is easily accessible here: https://www.fragrance.com.sg/locations.html.
Still, for those with tighter schedules or who simply prefer the digital route, shopping online is equally rewarding. The website is easy to navigate, and customers can enjoy the same discounts with just a few clicks.
Great for Gifting — Or Treating Yourself
With Singapore’s birthday in full swing, many people are also looking for thoughtful gifts or festive offerings to share with friends and family. Fragrance’s SG60 deals make it incredibly easy to give something both delicious and meaningful. A box of Bak Kwa or a snack platter carries the flavours of tradition and celebration — a nostalgic bite that bridges generations.
Fragrance’s packaging is also worth mentioning. Their products come neatly packed, many with gift-ready designs, making them a great choice for housewarming visits, business tokens, or surprise care packages. Given the current promotion, it’s the perfect moment to stock up — not just for National Day, but for any upcoming festivals or holidays.
Why Singaporeans Love Fragrance
Fragrance is not just another Bak Kwa brand. They’re a household name for good reason. Their recipes balance sweetness and savouriness just right, the meat is tender and never overly dry, and their consistent quality keeps loyal customers coming back.
Moreover, Fragrance has always kept up with modern tastes without losing their heritage. Whether it’s adapting to online shopping trends or updating their flavours for new generations, they’ve managed to stay relevant while holding on to what made them beloved in the first place.
That’s why this SG60 promotion is more than just a sale. It’s a celebration of tradition, trust, and local flavour — all while offering fantastic value.
Final Thoughts
Singapore’s 60th birthday is a time of joy, reflection, and unity. It’s about what makes the nation special — and for many locals, that includes cherished food brands like Fragrance. Their SG60 storewide promotion is more than just a chance to save money. It’s an invitation to revisit nostalgic flavours, share with loved ones, and support a brand that has been part of many households for generations.
With discounts of up to 60%, both in-store and online, there’s little reason not to take advantage of this limited-time offer. Just remember — the promotion is only available from 31 July to 3 August 2025, and the popular items are likely to go fast.
Whether one is planning a National Day party, preparing a thoughtful gift, or simply craving a bite of something comforting, Fragrance Bak Kwa’s SG60 sale is well worth checking out.
Start shopping here: https://shop.fragrancebakkwa.com/
Or find your nearest outlet here: https://www.fragrance.com.sg/locations.html
Promotional/Event Details:
Date: 31 July–3 August 2025
Time: All operating hours during promotional period
Venue: All Fragrance Bak Kwa outlets and online at https://shop.fragrancebakkwa.com/
Store Locations: https://www.fragrance.com.sg/locations.html
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.