If there’s one thing many Singaporeans can agree on, it’s that life in the Lion City moves fast. With packed schedules, non-stop commitments, and a general sense of urgency that seems to hang in the air, even pausing for a break feels like something to check off a to-do list. But what if taking that breather could also bring a touch of excitement — and a delightful surprise?
KITKAT Singapore has partnered with POP MART, the creative force behind the highly popular DIMOO character series, to create something entirely fresh: a limited-edition blind box collection that merges their signature chocolate with the enchanting aesthetic of DIMOO. The collaboration, KITKAT x DIMOO, isn’t just about product promotion; it’s a timely invitation to slow down, enjoy the moment, and embrace a bit of playfulness in the everyday hustle.
Let’s dive into what this special release is all about, why fans and casual shoppers alike should take notice, and — most importantly — where they can get their hands on these exclusive boxes.
Why This Deal Deserves Attention
It’s easy to view blind box collaborations as mere collectibles — and to some extent, they are. But this particular release strikes a meaningful balance between visual charm and genuine enjoyment. With each box containing not only KITKAT treats but also a surprise DIMOO item, there’s a nostalgic excitement involved — that childlike joy of unwrapping something unknown.
For fans of POP MART’s DIMOO, this is a rare chance to get themed accessories in Singapore — the kind you’d usually have to hunt down online or import. And for snack lovers, the boxes are filled with tasty chocolate favourites, offering excellent value for what’s essentially a hybrid between food and merchandise. The pricing — at S$19.95 per box — is reasonable when you factor in both the edible and collectible components.
More than anything, this campaign has heart. DIMOO’s serene and dreamy aesthetic is a subtle counterpoint to the high-energy culture of the city. Pairing it with KITKAT’s iconic “Have a break” message reinforces a thoughtful theme: take a moment for yourself. In today’s climate where burnout is all too real, that message couldn’t be timelier.
What’s Inside the Blind Boxes?
There are two different blind box variations under the KITKAT x DIMOO campaign, and each one offers its own form of delight:
1. Keychain Pouch Blind Box (S$19.95)
This version includes:
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One randomly selected DIMOO Keychain Pouch (from a collection of three different designs)
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Two KitKat 2-Finger Sharebags
These boxes are widely available across major supermarkets and online platforms, making them easily accessible for those looking to grab a gift or treat themselves. The keychain pouches are more than just cute novelties — they’re functional and quirky additions to bags, keys, or even as zip pouches for small essentials.
2. Tote Bag Blind Box (S$19.95)
This edition is an exclusive release at 7-Eleven outlets islandwide, and includes:
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One randomly selected DIMOO Tote Bag (from a selection of two designs)
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One KitKat 2-Finger Sharebag
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One KitKat Chunky White Bar
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One KitKat Chunky MILO Bar
This version leans more into utility. The DIMOO tote bags are a stylish, reusable alternative to paper or plastic carriers, adorned with the signature dreamy aesthetic that DIMOO fans will adore. Plus, with three different KITKAT products inside, it offers a variety of textures and flavours, from the crisp crunch of the original 2-Finger to the creaminess of the Chunky White and the local favourite, MILO-infused KitKat.
Where to Buy the Blind Boxes
Keychain Pouch Blind Boxes are stocked in leading supermarkets and online retailers. That means you’ll likely spot them during your regular grocery run, or you can conveniently order them through your preferred e-commerce site.
Tote Bag Blind Boxes, however, are available only at 7-Eleven outlets. This exclusivity means they might be a little trickier to track down — but they also carry a special allure that makes them worth the hunt. With dozens of 7-Eleven stores spread across the island, you won’t have to travel too far to find one, though you might want to act fast. Stocks are limited and are expected to fly off the shelves, especially with the dual appeal to fans of both brands.
Why You Shouldn’t Wait
Blind box culture is built on excitement — the idea that each purchase is a lucky dip. But with the KITKAT x DIMOO release, there’s more than just surprise at stake. These are limited-edition collectibles, and once they’re gone, they’re unlikely to return.
That means fans of DIMOO will want to collect all available designs while they still can. Likewise, those seeking gifts, snacks with flair, or simply a bit of cheerful distraction in their routine might find this release to be the perfect little treat.
There’s also the broader message: take a break. Singaporeans live busy lives, and sometimes it takes a playful, chocolate-filled reminder to show that self-care can be simple. Whether it’s opening a blind box, nibbling on a KitKat, or simply stopping to admire a cute DIMOO accessory, there’s a slice of peace in each box. That’s worth something.
Final Thoughts
KITKAT Singapore and POP MART’s DIMOO collaboration stands out in a sea of seasonal releases because it manages to blend aesthetics, fun, and mindfulness. For S$19.95, each box offers more than its monetary value — it brings joy, nostalgia, flavour, and a visual keepsake all in one go.
So whether one is a die-hard fan of DIMOO, a collector of all things cute, or simply someone who enjoys chocolate and fun surprises, this is one promotion that checks all the boxes. Head to your nearest participating outlet or go online to grab a box — or two — while stocks last.
Because sometimes, the best breaks come in small packages.
Promotional/Event Details:
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Date: 31 July 2025 Onward
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Time: Available all day (while stocks last)
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Venue:
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Keychain Pouch Blind Boxes: Leading supermarkets and online retailers
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Tote Bag Blind Boxes: 7-Eleven outlets islandwide
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Price: S$19.95 per box
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Items Available:
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DIMOO Keychain Pouch Blind Box (1 of 3 designs) + 2 KitKat 2-Finger Sharebags
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DIMOO Tote Bag Blind Box (1 of 2 designs) + 1 KitKat 2-Finger Sharebag + 1 KitKat Chunky White + 1 KitKat Chunky MILO
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Availability: While stocks last
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