If there’s one thing Singaporeans never get tired of, it’s the thrill of uncovering limited-edition goodies—especially when they involve something sweet and iconic like KITKAT. The excitement is even greater when these beloved chocolate treats are paired with adorable and quirky collectibles like those from the immensely popular DIMOO series. And now, that wait is finally over.
From 31 July 2025 onwards, KITKAT Singapore has launched a charming collaboration with DIMOO that will have collectors, chocolate lovers, and bargain hunters buzzing. In this special promotion, customers who purchase KITKAT x DIMOO Blind Boxes can receive not just the joy of surprise collectibles but also exclusive free gifts, including 3 limited edition keychain pouches and 2 stylish tote bags. These collectibles are now available both in-store at leading supermarkets across Singapore and online, making them accessible no matter how or where shoppers prefer to grab their treats.
This isn’t just a typical gift-with-purchase promo—it’s a full-on celebration of collectible culture, sweet indulgence, and value for money. So, let’s dig deeper into why this campaign is worth getting excited about and why collectors and chocolate fans alike should not miss it.
Why should they grab this deal?
1. The Collectibility Factor: Limited Editions That Won’t Last Long
When it comes to collaborative merchandise, “limited edition” is always the magic phrase. And this KITKAT x DIMOO campaign is the very definition of a limited-time treasure hunt. The keychain pouches and tote bags featuring DIMOO’s signature whimsical character designs are not just functional accessories—they are must-have pieces for any fan of art toys and lifestyle design.
DIMOO, part of the POP MART universe, has grown rapidly in popularity across Asia for its dreamy and emotionally resonant character illustrations. This collaboration is the first time these characters are paired so directly with a household favourite like KITKAT in Singapore, creating a unique collectable crossover that blends food and fashion with pop culture charm.
2. Blind Box Surprise Meets Free Gifts—More Value for the Same Spend
For those unfamiliar, blind boxes are like mystery loot bags—each box contains a surprise DIMOO figure, and you won’t know which one you’ve got until you open it. That element of surprise adds an extra layer of excitement, and for collectors, the fun is in the discovery and the potential to complete a set.
Now, combine that thrill with exclusive freebies—three cute keychain pouches and two trendy tote bags. All of these are included at no extra cost when shoppers buy the blind boxes. It’s a clever way to add real value to the purchase, making each KITKAT x DIMOO set not only a joy to open but a worthwhile investment for collectors.
Shoppers essentially get multiple layers of delight for the price of one product. It’s not just about getting a treat—it’s about unlocking an entire experience.
3. Perfect for Gifting or Sharing
With the school holiday season approaching and gifting always a favourite pastime, these sets make ideal presents. Whether for a young sibling who adores DIMOO figures, a friend with a sweet tooth, or even as part of a workplace lucky draw or goodie bag, this promotion ticks multiple boxes.
The packaging itself is attractive and gift-worthy, and the bonus items—especially the totes—have practical uses, making them suitable for anyone from teenagers to adults. If there’s one thing Singaporeans appreciate, it’s something that’s not only cute but also usable.
4. Convenient Access Across Major Supermarkets and Online
Another big win for this campaign is accessibility. Customers don’t have to search far and wide or camp out overnight. These limited edition sets are available at major supermarkets across Singapore, as well as through online channels—making it easy for anyone to participate in the promotion. Whether one prefers in-person shopping or the convenience of doorstep delivery, the promotion has got it covered.
This level of availability ensures that more fans get a chance to join in on the fun without dealing with unnecessary stress or missing out due to location limitations.
5. A Wholesome Way to Add Joy to Your Day
At the heart of it, this campaign is about adding small joys to everyday life. There’s something inherently comforting about enjoying a KITKAT, taking a moment to break away from a busy day. Pair that with the charm of discovering a DIMOO figure and the delight of taking home a free tote or keychain pouch, and suddenly, a simple shopping trip turns into an adventure.
It’s this kind of thoughtful marketing that resonates with consumers today. People don’t just want products—they want experiences, memories, and keepsakes. The KITKAT x DIMOO campaign delivers just that.
In Conclusion
For fans of collectibles, casual snackers, or anyone who appreciates getting great value from their purchases, the KITKAT x DIMOO promotion is a golden opportunity. With the chance to receive five delightful freebies, enjoy a bit of mystery with the blind boxes, and savour Singapore’s favourite chocolate wafer at the same time, there’s every reason to make a stop at the supermarket—or click “add to cart” online.
Limited-edition collaborations don’t come around often, especially ones that combine iconic brands with rising pop-culture art toy favourites. This is a deal that’s worth telling friends about, not just for the savings but for the pure joy it brings.
Those keen on securing the full set of pouches and bags should act fast, as stock is likely to be limited. Once they’re gone, they’re gone—so don’t wait too long before jumping in.
Promotional/Event Details:
Date: 31 July 2025 Onward
Time: While stocks last
Venue: Leading supermarkets across Singapore and online
More Info: KITKAT Facebook Announcement
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.