When it comes to finding real value in Singapore’s supermarkets, NTUC FairPrice has a long-standing reputation for offering great bargains that cater to every household. From 31 July to 13 August 2025, they are rolling out the Local Essentials Promotion — a campaign designed not only to give shoppers the chance to enjoy fresh, quality produce at excellent prices but also to support Singapore’s very own farmers and local food producers.
If there is ever a time to stock up your fridge and pantry, this is it. The promotion is packed with enticing offers on freshly harvested vegetables, locally farmed fish, pantry staples, and even a selection of homegrown snacks. And the best part? Every purchase is a step towards supporting the hardworking people who grow and produce these foods right here in Singapore.
Fresh from Local Waters & Farms
One of the highlights of this promotion is the variety of fresh local catches available at pocket-friendly prices. For seafood lovers, the Farmer Red Snapper is being offered at just $2.59 per 100g, while the Farmer Milk Fish is available at only $0.75 per 100g. These fish are known for their freshness and flavour, making them perfect for family dinners, whether you choose to steam them, pan-fry them, or turn them into a hearty curry.
Vegetable lovers won’t be disappointed either. The Sakura Local Spinach comes in at only $1.95 per pack, while Green Harvest Xiao Bai Cai is priced at $2.25 per pack. Both are packed with nutrients and offer the crisp, fresh taste that only locally grown greens can deliver. Choosing these vegetables doesn’t just save money — it also ensures that what’s on the plate hasn’t travelled halfway across the world to get there.
Stock Up on Local Pantry Staples
A good pantry is the backbone of any kitchen, and FairPrice has made sure to include some truly local favourites in this promotion. Take, for example, Kong Guan Nai Kai, available at 2 for $2.30. These sweet buns are a nostalgic treat for many Singaporeans and are great as an afternoon snack or for breakfast on the go.
There’s also Fortune Assam Tau Kwa at 2 for $2.60, which is perfect for adding texture and flavour to a variety of dishes. Whether it’s stir-fried with vegetables or simmered in a spicy Assam gravy, this is a must-have in the fridge.
For those who love traditional spreads, the Killiney Singapore Coconut Kaya and Peanut Butter are available for just $4.95 each. Imagine waking up to thick toast generously coated with coconut kaya alongside a hot cup of coffee — a true Singapore breakfast experience.
And if you fancy something savoury to snack on, look out for Kelly’s Meat Loaf Assorted at 4 for $6.00 and the well-loved Irvins Salted Fish Skin at $8.10 per pack. These are the kind of snacks that disappear quickly once the pack is opened, so stocking up might be a wise move.
Why This Promotion Stands Out
There are plenty of supermarket deals happening at any given time, but what makes this one special is the emphasis on supporting local production. Every product in this promotion is part of a larger effort to encourage people in Singapore to choose locally grown or made items.
By picking up vegetables from local farms or fish from local fisheries, you are helping to build a more sustainable food ecosystem. You’re also contributing to Singapore’s food security by supporting a network of local suppliers who can provide fresh food quickly, without relying heavily on imports.
Beyond the social and environmental benefits, there’s the simple fact that these prices are genuinely competitive. Fresh produce at these rates is a rarity, and with many items being pantry essentials, the savings add up quickly over a fortnight of shopping.
Where and How to Enjoy the Deals
The Local Essentials Promotion runs from 31 July to 13 August 2025 and is available across all participating NTUC FairPrice outlets in Singapore. From large hypermarkets to smaller neighbourhood branches, these deals are widely accessible. Availability can vary slightly from store to store, so it’s worth checking in early to get the best selection.
If you prefer a stress-free shopping trip, consider heading down in the morning when produce is freshest and crowds are smaller. With items like seafood and leafy greens, this can make a noticeable difference in quality.
And don’t forget to look for the ‘SG Fresh Produce’ and ‘Freshly Assured Local Produce’ labels when browsing — they’re your quick guide to knowing which items are locally produced.
A Limited-Time Window for Big Savings
As with any good promotion, timing is everything. This deal lasts for just two weeks, and stocks are limited. Once the shelves are cleared, that’s it until the next campaign. For those who like to plan ahead, it might be worth making a shopping list based on these promotional items and planning meals around them. This way, you can make the most of the discounts while also ensuring that nothing goes to waste.
In a city where the cost of living can be high, finding a balance between quality, freshness, and affordability can be challenging. This is why promotions like the NTUC FairPrice Local Essentials campaign are worth noting. It’s not just about cutting costs — it’s about making better choices for health, sustainability, and the local community.
If you’ve been meaning to try more locally sourced food or simply want to stretch your grocery budget a bit further, this is an ideal opportunity. Fresh fish, crisp greens, traditional spreads, and beloved snacks — all at prices that make sense.
So, before 13 August 2025 rolls around, make your way to your nearest NTUC FairPrice outlet. Whether you’re picking up a few items for dinner or stocking your pantry for the month ahead, there’s plenty to be gained from this limited-time event.
Promotional/Event Details:
Date: 31 July-13 August 2025
Time: Operating hours vary by outlet
Venue: All participating NTUC FairPrice outlets across Singapore
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