Seafood has always held a special place in Singapore’s food culture. From hearty fish soups to steamed crabs for family feasts, it’s hard to resist the fresh flavours of the sea. But anyone who has shopped for seafood regularly will know that quality seafood doesn’t always come cheap. That is why Sheng Siong’s upcoming 1-Day Seafood Promotion on 30 September 2025 is the kind of event seafood lovers should circle in their calendars.
For just one day only, participating Sheng Siong outlets across Singapore will be offering an impressive range of fresh and frozen seafood at unbeatable prices. This is not just a small discount on a couple of items – the list includes everything from grouper and salmon to mackerel, pomfret, tuna, and even live hairy crabs. For households that regularly enjoy seafood, this sale is an opportunity to stock up on premium ingredients without stretching the budget.
Let’s dive into why this seafood promotion is worth checking out, what shoppers can expect, and how best to make the most of the deals on offer.
Why This Sale Matters for Families and Home Cooks
When it comes to planning weekly meals, seafood is often considered a treat. Prices for fish and crabs can vary significantly depending on the season, availability, and where you buy them. Many families hesitate to add seafood too often to their menus because of the cost.
This is where Sheng Siong’s one-day promotion makes a difference. Instead of limiting seafood purchases to special occasions, families can now enjoy favourites like salmon, mackerel, and pomfret at prices far lower than usual. Imagine preparing a wholesome weekday dinner with fresh threadfin or treating the family to a restaurant-style meal at home with live hairy crab. These are the sort of indulgences that feel much more accessible when items are priced attractively.
For home cooks who love experimenting in the kitchen, this sale is also a golden opportunity. Fish like ribbonfish or yellowtail fusilier might not always make it to the weekly grocery list, but with promotional prices, it becomes easier to try something new.
What’s on Offer – A Closer Look
The highlight of this sale is its wide selection. Rather than focusing on just one or two crowd favourites, Sheng Siong has rolled out deals across an extensive range of seafood, ensuring there’s something for everyone.
Some standout items include:
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Fresh Areolate Grouper at $8.80/kg – A versatile fish that works beautifully whether steamed, grilled, or cooked in a hearty soup.
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Live Hairy Crab at $7.99 each – A seasonal delicacy known for its rich roe, usually enjoyed at much higher prices in restaurants.
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Fresh Whole Salmon at $14.99/kg – Perfect for slicing into fillets or using in homemade sushi and sashimi.
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Fresh Threadfin Meat at $43.80/kg – A premium choice often sought after for young children and the elderly due to its delicate texture.
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Fresh Tuna at $6.99/kg – An affordable option that can be seared, grilled, or used in poke bowls.
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Frozen Deals (FT) – Such as Golden Pomfret at $6.00 for 2 or Seabass at $8.00 for 2, great for stocking up without worrying about immediate consumption.
This kind of variety means that shoppers don’t have to stick to just one type of seafood. They can mix and match, picking up both premium cuts for special meals and budget-friendly options for everyday cooking.
The Value of a One-Day Sale
Some may wonder – why only one day? The reason is simple: promotions like this are designed to create excitement and encourage customers to plan ahead. For those who make it a point to visit Sheng Siong on 30 September 2025, the payoff is significant.
Think of it as a seafood festival condensed into a single shopping day. The limited window also ensures freshness and keeps stocks moving quickly, so customers know they’re getting seafood that hasn’t been sitting around.
Yes, it means planning your shopping trip carefully. But considering the savings and the range available, it’s well worth the effort.
Tips to Maximise the Promotion
If you’re planning to take advantage of this 1-day event, here are a few practical tips:
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Go Early – Like most limited promotions, stocks are only available while supplies last. Arriving early in the day increases your chances of securing the best picks.
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Bring a Cooler Bag – If you’re purchasing fresh fish in bulk, a cooler bag will help keep items fresh until you get home.
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Plan Meals in Advance – Before heading out, think about what you’d like to cook in the coming week. This way, you won’t get overwhelmed by the choices and end up buying items you don’t know how to use.
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Take Advantage of Frozen Options – The frozen deals are excellent for those who prefer to stock up and cook later. Items like FT Yellow Croaker and FT Atlantic Saba Mackerel store well in the freezer.
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Pair with Seasonal Cooking – This is also a great chance to explore recipes that highlight the natural flavours of seafood. Steamed pomfret with ginger, miso-glazed salmon, or chilli crab-style hairy crabs could make their way onto your dining table at a fraction of the cost.
Why Shoppers Shouldn’t Miss Out
Food in Singapore isn’t just about sustenance – it’s about bringing people together. A promotion like this one goes beyond simple savings. It’s a chance to treat the family, host a gathering, or even sharpen cooking skills with new ingredients.
Eating out at seafood restaurants can be costly, but with Sheng Siong’s promotion, shoppers can recreate those same flavours at home for a fraction of the price. The savings could be substantial, especially for larger families. For instance, buying salmon by the kilogram at this rate means you can prepare multiple meals, from grilled salmon steaks to salmon fried rice, without worrying about cost.
Beyond that, this event is a reminder that with a little planning, high-quality food doesn’t have to be reserved for special occasions. It can be part of everyday life.
So if you’ve been waiting for the right time to fill your fridge with fresh seafood, this is it. Circle the date, make your list, and head down to your nearest Sheng Siong on 30 September 2025.
Promotional/Event Details:
Date: 30 September 2025
Time: All Day (while stocks last)
Venue: Participating Sheng Siong outlets across Singapore
Find Your Nearest Sheng Siong Store: Sheng Siong Store Location
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