If there’s one thing Singaporeans adore, it’s a good collectible campaign — and Sanrio never fails to deliver on that front. Starting from 30 May 2025, fans of Hello Kitty, My Melody, Cinnamoroll, and the rest of the Sanrio family have an enchanting reason to drop by the Sanrio Store in Takashimaya Department Store or Sanrio Gift Gate at Jewel Changi Airport.
This time around, the excitement isn’t just about buying more merchandise. It’s a feel-good collect-and-redeem promotion that rewards loyal customers who have been diligently collecting exclusive Sanrio character badges. The initiative feels less like a hard sell and more like a celebration for Sanrio enthusiasts — offering limited edition gifts as a sweet thank you for their ongoing support.
So, what’s on offer? From 30 May 2025 onward, customers who have collected either four or six character badges can redeem one of two exclusive items:
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Collected 4 badges? You’re eligible for a limited edition Sanrio Character Ranking Tumbler.
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Collected 6 badges? You can redeem an even more coveted item — a limited edition Sanrio Character Ranking Totebag.
Let’s be honest — Sanrio merchandise in Singapore is already highly sought after, but a limited edition tumbler or totebag? That’s peak collector’s dream. Whether you’re a die-hard Hello Kitty devotee or someone who enjoys collecting memorabilia, these gifts are designed to be both practical and adorable — perfect for carrying around your daily essentials while showing off your Sanrio pride.
But why should anyone make an effort to join this campaign if they haven’t already started collecting badges? Here are a few compelling reasons why heading to Sanrio Store Singapore now makes absolute sense:
1. It’s All About the Experience
For many, a trip to the Sanrio store is more than just shopping — it’s a nostalgic, feel-good experience. Whether you’re flipping through plushies, stationery, or exclusive collections, the store immerses you in a cheerful world of childhood icons. The badge collection campaign only enhances this journey. It turns a simple shopping visit into a fun mission, where each badge collected brings you closer to a unique reward.
2. You’re Rewarded for Loyalty
Unlike generic promotions that require massive spending or repeated purchases, this campaign feels more inclusive. Customers who have already been collecting badges — possibly even unintentionally while shopping — are acknowledged and rewarded. It reinforces a sense of community among fans and makes one feel appreciated by the brand.
3. It’s Exclusive and While Stocks Last
Here’s a keyword that makes any Singaporean shopper’s heart race: exclusive. The tumbler and totebag aren’t available for purchase and won’t be restocked once they’re gone. That means these items are truly limited, making them priceless additions for collectors. And because they’re only redeemable once per card, you won’t find resellers hoarding stacks either — everyone gets a fair shot.
If exclusivity gets your pulse going, this is a golden opportunity you won’t want to miss.
4. It Adds Value to What You Already Own
Sanrio fans often shop purely for love of the characters, not because there’s a promotion. Now, with this badge redemption event, those earlier purchases become even more meaningful. The badges you’ve been collecting suddenly have purpose, unlocking access to one-of-a-kind merchandise. It’s a smart, heart-warming strategy that transforms nostalgia into tangible reward.
5. Convenient Locations for Redeeming Gifts
You don’t have to travel far or jump through complicated hoops to redeem your gift. Simply head down to:
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Sanrio Store in Takashimaya Department Store, Level 4
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Sanrio Gift Gate at Jewel Changi Airport, #04-220/#04-221
Both outlets are well-known for carrying the best Sanrio assortments in town, and they’re easily accessible via public transport. Whether you’re shopping in town or heading off for a flight, it’s convenient to make that stop and claim your prize.
6. It’s a Memorable Keepsake (or the Perfect Gift)
Whether you’re collecting for yourself or someone special, both the tumbler and totebag make excellent gifts. They’re not just pretty — they’re functional and infused with emotional value. Every time you carry the tote or sip from the tumbler, it’s a reminder of your participation in a community of fans that spans generations. You could even surprise a fellow Sanrio lover with your redeemed item — they’ll likely treasure it forever.
7. Encourages Ongoing Engagement
For those who haven’t started collecting badges yet, this campaign provides a reason to begin. It’s an incentive to shop mindfully, look out for new badge releases, and become part of an extended engagement with the brand. Collecting can be a joyful ongoing activity, and this type of campaign gives it a gratifying conclusion.
In conclusion, Sanrio Store Singapore’s exclusive giveaway campaign is more than just a promotional event — it’s a delightful experience curated for fans old and new. From the rewarding sense of collecting to the joy of receiving something limited and beautiful, this campaign strikes all the right chords. Whether you’re adding to your Sanrio shrine or simply looking for a charming gift, these exclusive items are worth the trip.
And remember — gifts are available only while stocks last. So, if you’re holding onto those character badges, don’t let them go to waste. Head down to Takashimaya or Jewel Changi and make your redemption soon.
For more details, visit their official post:
https://www.facebook.com/100076659811398/posts
Promotional/Event Details:
Date: 30 May 2025 Onward
Time: Store Opening Hours
Venue:
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Sanrio Store, Level 4, Takashimaya Department Store
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Sanrio Gift Gate, #04-220/#04-221, Jewel Changi Airport
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