As Singapore gets into the full swing of SG60 celebrations, there is no better time to indulge in something tasty and uniquely local. This season, those with a craving for authentic Singaporean snacks should make a point to swing by Bee Cheng Hiang. From 30 June to 3 July 2025, they are offering an exclusive in-store promotion that combines irresistible flavours with savings worth celebrating.
Bee Cheng Hiang, a household name in Singapore’s snacking scene, is widely cherished for their traditional bakkwa – a delicacy that has stood the test of time. This SG60 promotion is more than just about marking the nation’s birthday; it’s an opportunity to experience a timeless local treat while enjoying generous value-for-money perks.
Let’s dive into what this promotion offers and why it’s worth carving out time in your schedule to take full advantage of it.
Golden Salted Biscuits at a Special SG60 Price
Snack lovers, this one’s for them. From Monday to Thursday (30 June to 3 July), Bee Cheng Hiang is offering their Golden Salted Biscuits (180g) for just $10.90. That’s right—these crisp, buttery, and lightly salted delights are going at a very special price.
If you’ve never tried Bee Cheng Hiang’s Golden Salted Biscuits, here’s a quick flavour profile: they’re buttery, they’re crispy, and they strike a beautiful balance between sweet and savoury. Perfect for tea breaks, office nibbles, or a mid-day pick-me-up, they’re the kind of snack that’s dangerously addictive. Open a packet and it’s likely gone before you know it.
This treat isn’t something to miss, especially when sold at this rare promotional rate. Whether buying for themselves or planning to gift it, this is a great chance to stock up without spending a fortune.
Spend $50 and Get Free Bakkwa Bites
The second reason to drop by Bee Cheng Hiang during this SG60 period? An incredibly tempting gift-with-purchase offer. When customers spend $50 or more in a single receipt, they’ll receive a free pack of Bakkwa Bites (100g)—a delightful snack worth $6.50.
These aren’t just any bites; they’re juicy, flavour-packed morsels of Bee Cheng Hiang’s iconic bakkwa, reimagined into bite-sized portions. Portable, flavourful, and packed in a convenient resealable bag, Bakkwa Bites are perfect for those who want a quick indulgence or a flavourful on-the-go snack.
This giveaway is available only while stocks last, so if the idea of getting more bakkwa for free sounds good (and let’s face it—who wouldn’t want that?), it’s best to visit early in the promotional period.
Why They Shouldn’t Miss This Deal
Now, some might be wondering—is it really worth the trip just for snacks? Absolutely, and here’s why:
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Supporting a Local Brand:
Bee Cheng Hiang has been part of Singapore’s culinary heritage since 1933. Buying from them isn’t just a purchase—it’s a nod to their legacy and support for a long-standing homegrown business. -
Exclusive In-Store Only Promotion:
This promotion is not available online, making it a genuine in-store experience. For many, that’s a return to the nostalgic act of shopping in person, selecting the best packs, sampling, and enjoying the scents of freshly grilled bakkwa. -
Combining Savings with Flavour:
For just $10.90, customers can enjoy high-quality snacks that usually command a premium price. Add to that the complimentary Bakkwa Bites with a qualifying purchase, and it becomes a deal that offers real, tangible value. -
Limited-Time Offer:
The short window of this promotion (only 4 days) makes it something special—perfect for those who love timed exclusives or are already on the lookout for SG60-themed treats. It also helps beat the rush that usually comes with long-drawn promotions. -
Perfect for Gifting:
With SG60 festivities in full gear, many will be visiting friends and family or hosting gatherings. Having a few packets of Bee Cheng Hiang snacks on hand makes for a thoughtful and delicious gift. It’s an elegant way to bring joy to loved ones without overspending. -
Tantalising Variety:
Customers who spend $50 will likely get a taste of Bee Cheng Hiang’s other offerings too, from their classic sliced pork bakkwa to chicken and chilli variations. It’s an excellent opportunity to explore their full range and discover new favourites.
Practical Tips Before Heading Down
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Go Early: Free gifts are while stocks last. It’s always safer to head down early during the promotional window to avoid disappointment.
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Check Store Locations in Advance: With multiple outlets across Singapore, it’s easy to find a Bee Cheng Hiang nearby. Use their store locator for convenience.
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Keep an Eye on Spending: If one is hovering close to $50 in their basket, it might be worth adding an extra item or two to qualify for the free Bakkwa Bites. After all, it’s free gourmet bakkwa—worth the small top-up.
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Terms Apply: Always good to check with the staff regarding any terms and conditions to ensure everything is in order.
Celebrate SG60 with a Taste of Tradition
What better way to celebrate Singapore’s 60th birthday than with an iconic brand that has fed generations of locals and visitors alike? Bee Cheng Hiang’s SG60 snack promotion is a celebration of both heritage and savings—something truly worth sharing.
Whether treating themselves or picking up goodies for family and friends, this limited-time in-store offer delivers a delightful experience and delicious results. Food is, after all, one of Singapore’s proudest cultural symbols. Bee Cheng Hiang taps into that sentiment with elegance and heart.
Mark the dates and make time to visit. Great deals don’t always last—but great flavours certainly do.
Promotional/Event Details:
Date: 30 June–3 July 2025
Time: Monday to Thursday, during store operating hours
Venue: All Bee Cheng Hiang outlets in Singapore
Details:
– Golden Salted Biscuits (180g) at only $10.90
– Spend $50 in a single receipt to receive a FREE pack of Bakkwa Bites (100g, worth $6.50)
– In-store only, while stocks last
– T&Cs apply
– More details: Bee Cheng Hiang SG Facebook Post
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