There’s something quite magical about childhood icons that withstand the test of time. One such icon is Miffy — the beloved bunny character that has graced books, stationery, and the hearts of many for seven whole decades. For those who grew up with Miffy or have developed a soft spot for her minimalist charm in recent years, 7-Eleven Singapore has something special in store that is sure to delight collectors and fans alike.
From 30 June 2025 onward, 7-Eleven outlets across Singapore are stocking the MIFFY x VIPO 70th Keychain Blind Box, and this isn’t just another novelty item. Priced at an accessible $12.90 per box, each box contains a surprise Miffy keychain — making it a fun and charming way to celebrate Miffy’s 70th anniversary. But beyond the nostalgia and cuteness, there’s a lot more to love about this little promotion.
Let’s talk about why people shouldn’t miss out on this delightful deal.
A Celebratory Collaboration for Miffy’s 70th Year
Miffy, also known as “Nijntje” in Dutch, was created by Dick Bruna back in 1955. With her iconic, simple design and a personality that speaks softly to kindness and wonder, Miffy has become more than a character — she’s a cultural symbol. This collaboration between 7-Eleven and VIPO to produce exclusive anniversary blind boxes is a thoughtful nod to her 70 years of influence.
Rather than releasing a typical line of character merchandise, 7-Eleven and VIPO have added a fun twist by packaging these keychains in blind boxes. It’s a concept many collectors enjoy — the surprise element adds anticipation and even joy when unboxing. Whether it’s your first Miffy collectible or the latest addition to a growing collection, the excitement of not knowing which version you’ll get is a big part of the appeal.
A Quality Keepsake at a Great Price
Retailing at just $12.90, the MIFFY x VIPO 70th Keychain Blind Box is not just affordable, it’s also a quality piece of merchandise. These keychains are made to last and are perfect for adding a touch of personality to your handbag, backpack, lanyard, or keyring.
While other character-based merchandise can sometimes lean on branding rather than build quality, these keychains are thoughtfully crafted to celebrate the essence of Miffy. From the attention to detail to the use of vibrant yet clean colours, each piece feels special and meaningful. And because they come in blind boxes, every purchase holds a sense of discovery — a refreshing change from picking items off a shelf.
Why 7-Eleven? Accessibility and Convenience
One of the best parts of this promotion is its nationwide availability. With over 400 7-Eleven outlets in Singapore, these charming blind boxes are within reach no matter where someone lives, works, or studies. Whether picking one up on the way to work, after school, or during a late-night snack run, there’s no need to visit a specialty store or queue at a limited pop-up booth.
This accessibility is a huge win, especially for those who want to grab one casually without needing to plan a shopping trip around it. And since stocks are limited and moving fast, being able to find one close by is a major convenience.
A Lovely Gift Idea or Personal Treat
Beyond the collector’s appeal, these blind boxes also make for thoughtful, budget-friendly gifts. Whether for a friend who loves Miffy, a sibling who appreciates cute keepsakes, or even as a little treat for oneself, they strike a perfect balance of affordability, charm, and uniqueness.
Because the keychains come in blind packaging, they also make fun gift exchanges or surprise party favours. There’s something joyful about opening a gift without knowing exactly what’s inside — and it’s even better when what’s inside features a character as universally adored as Miffy.
Encouraging Mindful Collecting
In today’s consumer-driven world, blind box culture can sometimes lean into excess. But this promotion encourages a more mindful and joyful approach to collecting. The design, packaging, and affordability invite fans to pick up a few boxes for the love of the character, rather than for profit or hype.
There’s something deeply satisfying about collecting items that bring genuine joy rather than following trends — and Miffy, with her 70-year legacy, certainly belongs in the former category.
Limited Stocks: Why People Shouldn’t Wait
As is often the case with promotions of this nature, availability is limited. These blind boxes are available while stocks last, and given the combination of Miffy’s enduring popularity and the affordability of the keychains, they are bound to sell out quickly.
This isn’t one of those long-running campaigns where people can wait until the next payday — if someone is genuinely interested in picking up one or more of these keychains, it would be wise to do so soon. Once they’re gone, they might not be restocked, and hunting them down on resale platforms later will likely cost more than the original $12.90.
A Celebration Worth Joining
For long-time Miffy fans, casual collectors, or even those who are simply charmed by well-designed character merchandise, this promotion is a delightful way to engage with the brand’s 70-year celebration. It’s not over-the-top or hard to access — it’s friendly, nostalgic, and joyful, much like Miffy herself.
7-Eleven has kept it simple and inclusive: no complex redemptions, no long queues, no expensive mark-ups. Just a beautifully designed collectible, reasonably priced, and accessible to anyone who wants to join in the celebration.
So, the next time someone walks past a 7-Eleven store, it might be worth popping in and seeing if any blind boxes are still available. Whether someone buys one or collects them all, it’s a sweet little way to add some charm to daily life — and carry a piece of Miffy’s legacy wherever they go.
Promotional/Event Details:
Date: 30 June 2025 Onward
Time: While Stocks Last
Venue: All 7-Eleven Outlets Across Singapore
Promotion: MIFFY x VIPO 70th Keychain Blind Box – $12.90 Each
Source Details:
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