Singapore’s 60th birthday is shaping up to be a real treat for bargain hunters, collectors, and fans of adorable merchandise alike. This time, 7-Eleven Singapore has joined forces with Coca-Cola to mark SG60 in a delightfully nostalgic and fun way. From now till 26 August 2025, shoppers have the chance to redeem exclusive Polar Bear Blind Box Plushie Keychains with a simple Coca-Cola purchase – and these are not just any plushies, mind you. These little bears come with a collectible twist, making the offer even more tempting for regulars and collectors alike.
So, if you’re a fan of charming keychains, thirst-quenching drinks, or both, this is one promotion that may be worth planning your next convenience store trip around. Let’s take a closer look at what’s on offer and why this SG60 collaboration is turning heads.
Why this promotion stands out
This Coca-Cola x 7-Eleven collaboration is much more than just a soft drink promotion – it taps into a sense of celebration and collectability that feels perfectly tailored for Singapore’s SG60 festivities. The Polar Bear Blind Box Plushie Keychains are bound to tug at heartstrings with their huggable designs and rarity factor. These aren’t just handed out either – there’s a bit of mystery and excitement, as you’ll be picking from a blind box, never knowing which design you’ll get.
That sense of discovery makes the process all the more engaging. On top of that, there’s one design that’s ultra-exclusive: the Onigiri Bear. You can only find this specific design at 7-Eleven stores, which gives shoppers an extra incentive to visit the outlets in hopes of unlocking this hidden gem.
The promotion also fits beautifully into Singapore’s broader SG60 mood – combining nostalgia (who doesn’t remember collecting keychains or plushies as kids?) with brand loyalty and everyday practicality. After all, Coca-Cola, Sprite, and Fuze Tea are popular choices to beat the heat in Singapore, and getting rewarded just for buying three bottles makes this feel like an easy win.
How to redeem
The redemption process is refreshingly straightforward. All you have to do is head over to any participating 7-Eleven outlet across Singapore and purchase any three bottles from the Coca-Cola beverage range – this includes Coca-Cola, Sprite, and Fuze Tea. Once you’ve made your purchase, you’ll be entitled to redeem one Polar Bear Blind Box Plushie Keychain on the spot.
It’s a simple formula: Buy 3, Get 1 Plushie.
While supplies last, of course. And that’s important – demand for these types of items often spikes once word gets out, especially with the exclusivity of the Onigiri Bear floating around social media. So if you’re serious about collecting all five designs, it’s a good idea to act sooner rather than later.
What makes these keychains special?
These aren’t your run-of-the-mill keychains. The plushie keychains come in a soft, mini format and feature five different Polar Bear-themed designs – each with a distinct character and style. While the full line-up hasn’t been officially revealed in the initial announcement, what’s been confirmed is that one of them, the Onigiri Bear, is a 7-Eleven exclusive, making it particularly sought-after.
This element of rarity plays directly into the rising popularity of collectible merchandise in recent years. It speaks to a wider trend of “blind box” marketing that appeals to both casual consumers and dedicated collectors. Whether you want to hang one from your backpack, give them away as gifts, or simply start your own collection, these plushies bring a playful and rewarding touch to your usual beverage purchase.
An affordable and fun way to celebrate SG60
What’s particularly nice about this promotion is that it’s accessible to almost everyone. Unlike premium collectables or expensive event tie-ins, this one keeps things budget-friendly. For the cost of three drinks, you’re getting a cute keychain that captures the SG60 spirit in a tangible, memorable form.
It’s also a great way to involve kids or families – young ones will enjoy the plushies, while the grown-ups get their favourite refreshing beverages. If you happen to collect all five plushie designs, you’ve got yourself a charming SG60-themed souvenir set that doubles up as a memento of this national milestone.
Availability
The promotion is running from 30 July to 26 August 2025, and is available across participating 7-Eleven stores throughout Singapore. It’s important to note, however, that availability may vary by outlet and stocks are limited. So if a particular store runs out of a specific plushie, you may need to try your luck at another one.
As always, it’s wise to ask the staff at the counter whether the plushies are still available before making your drink purchase. Since the offer is only valid while stocks last, those aiming to collect the full set may want to plan a few store visits over the course of the promotion.
Collecting them all
For those eager to complete the entire five-plushie set, consider teaming up with friends or family. Make a group run, split the drinks, and exchange plushies based on who gets what. That way, the experience becomes a little community event of its own – adding even more value and fun to what’s already a festive promotion.
This kind of activity can be especially fun for students or office workers during lunch breaks. Grab a bottle of Coca-Cola or Sprite to go with your meal and score a plushie in the process. That’s what makes this promotion so versatile – it seamlessly fits into your everyday routine.
Conclusion
This 7-Eleven and Coca-Cola SG60 promotion offers more than just refreshments – it delivers a fun, affordable, and delightfully nostalgic experience that ties in beautifully with Singapore’s 60th birthday celebrations. The idea of pairing a simple drink purchase with a chance to collect exclusive plushie keychains is both clever and rewarding.
Whether you’re in it for the collectibles, looking to celebrate SG60 in a small but meaningful way, or just want an excuse to enjoy your favourite drinks, this is a deal that’s well worth checking out. And who knows – maybe that rare Onigiri Bear will be yours.
Promotional/Event Details:
Date: 30 July–26 August 2025
Time: All day (while stocks last)
Venue: Participating 7-Eleven outlets across Singapore
Source: 7-Eleven Singapore Facebook
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