Finding ways to cut down the weekly grocery bill does not always mean buying fewer things. Sometimes, it simply means knowing when to shop and keeping an eye out for promotions that offer more value for the money. For Singapore households, the NTUC FairPrice Homegrown Treasures promotion is one of those grocery deals worth checking out, especially for shoppers who regularly stock up on eggs, drinks, pantry essentials and fresh food.
Running from 30 July to 12 August 2026, the promotion brings together a selection of local fresh produce and everyday grocery favourites at promotional prices. There are also Buy 1 Get 1 Free and Buy 2 Get 1 Free offers, making this a useful opportunity for families, couples, students and anyone looking to stretch their grocery budget a little further.
The promotion is also centred around Singapore’s local produce, with shoppers encouraged to look out for the SG Fresh Local Produce badges. These badges make it easier to identify local produce and provide shoppers with another reason to consider adding Singapore-grown ingredients to their shopping basket.
A good time to stock up on everyday groceries
Eggs are one of those supermarket essentials that can disappear surprisingly quickly, particularly in households where breakfast, baking or home-cooked meals are part of the routine. During this promotion, PASAR Large Eggs 10s 600g are available at a Buy 2 Get 1 Free offer at $3.78 per pack.
There is an important date to remember for this particular deal. The Buy 2 Get 1 Free offer on PASAR Large Eggs is valid only until 5 August 2026, so shoppers who want to take advantage of it should not leave it until the final days of the overall promotion.
For regular grocery shoppers, promotions like this can be particularly useful because eggs are easy to work into a wide variety of meals. From simple breakfasts and sandwiches to fried rice, noodles and home baking, having an extra pack or two in the fridge can come in handy.
Buy 1 Get 1 Free offers for UNISOY products
The Homegrown Treasures promotion is not limited to fresh produce. There are also deals on selected UNISOY products, giving shoppers a chance to stock up on drinks and dessert ingredients.
UNISOY Gold Nutritious Rice Soy Milk Powder 12s x 30g is available on a Buy 1 Get 1 Free basis at $10.69 per pack. For households that already buy soy milk powder regularly, receiving an additional pack can make the offer more appealing than simply purchasing a single box at the usual price.
There is also a Buy 1 Get 1 Free deal on UNISOY Soy Pudding Premix Original or Melon 120g at $3.84 per box. This could be an interesting one for shoppers who enjoy preparing simple desserts at home.
Rather than paying full price for two separate boxes, the promotion allows shoppers to get an additional box while the offer lasts. It can also be a practical way to try a different flavour without committing to buying several boxes at the regular price.
Fresh seafood at a promotional price
For those planning to cook more seafood at home, the PASAR Seawater Seabass is another item to look out for. It is priced at $1.55 per 100g during the promotion, representing a saving of 24¢.
Fresh fish can sometimes feel like an expensive addition to the grocery basket, so a promotional price may make it easier to include seafood in the weekly meal plan. Seabass is also versatile enough for different cooking styles, whether shoppers prefer steaming, pan-frying or preparing it with a simple sauce and vegetables.
The key is to shop according to actual household needs. A bargain is only really useful when the food is going to be eaten, so shoppers should consider their meal plans and storage space before buying larger quantities.
More pantry savings to consider
The promotion also includes selected pantry favourites from Golden Bridge. GOLDEN BRIDGE Luncheon Meat Pork or Chicken 340g is available at 3 for $11.50.
For households that regularly keep canned or shelf-stable food in the pantry, multi-buy offers can be worth considering. Luncheon meat can be used in fried rice, noodles, sandwiches and quick meals, making it one of those convenient items that can be kept on hand for busy days.
Another offer to look out for is GOLDEN CHEF Lau Pa Sat Pan Fry Beef, Chicken or Pork 300g, available at 2 for $11.95.
These products could appeal to shoppers looking for convenient meal options without spending too much time preparing dinner from scratch. Buying two packs during the promotion may also help households plan a couple of quick meals for the week.
Something extra is happening at FairPrice Xtra JEM
The grocery promotion gets a little more interesting with a special event at FairPrice Xtra JEM.
On 1 and 2 August 2026, shoppers can head down to the store from 10am to 7pm for the “Where Flavours and Fun Unite!” event. The event features a sampling food trail and live cooking demonstrations, giving visitors more than just an opportunity to pick up groceries.
This could be a good reason to combine grocery shopping with a weekend outing. Instead of simply walking through the aisles, shoppers can take some time to discover food samples and watch live cooking demonstrations.
For anyone interested in food, cooking or discovering different ways to use everyday ingredients, the event adds another element to the Homegrown Treasures promotion.
Why should shoppers check out this promotion?
The biggest attraction is the variety. This is not a promotion focused on just one type of grocery item. There are eggs, soy milk powder, pudding premix, seafood, luncheon meat and convenient meal products, giving shoppers several opportunities to find something useful.
The Buy 1 Get 1 Free and Buy 2 Get 1 Free offers can also provide stronger value for households that already purchase these products. Instead of buying something simply because it is discounted, shoppers can focus on items they know they will actually use.
Another reason to take a closer look is the focus on local produce. The SG Fresh Local Produce badges help shoppers identify fresh local produce and make it easier to support Singapore’s local farming community while doing the regular grocery shop.
For budget-conscious shoppers, small savings across several grocery trips can add up. A few dollars saved here and there may not seem significant on a single visit, but over several weeks and months, promotional shopping can make a noticeable difference to the household budget.
A few things to remember before shopping
The overall Homegrown Treasures promotion runs from 30 July to 12 August 2026 at NTUC FairPrice supermarkets across Singapore. However, not every individual offer necessarily follows the same dates.
The PASAR Large Eggs Buy 2 Get 1 Free deal, for example, is specifically valid only until 5 August 2026. Shoppers should therefore check the individual promotional terms and product availability before making a special trip.
It is also sensible to check the relevant SG Fresh Local Produce badges when looking for local ingredients. These badges are intended to help shoppers identify authentic fresh local produce, quality-assured local produce and sustainably grown local produce.
Is this FairPrice promotion worth a visit?
For regular grocery shoppers, it is certainly worth having a look. The combination of multi-buy offers, Buy 1 Get 1 Free deals, fresh produce savings and selected pantry promotions gives shoppers several ways to potentially get more from their grocery budget.
The promotion is particularly useful for households that already buy products such as eggs, soy milk, dessert mixes, seafood and pantry staples. Rather than buying additional products simply because they are on promotion, shoppers can plan ahead and pick up the items they genuinely need.
The FairPrice Xtra JEM event on 1 and 2 August also gives families and food lovers another reason to visit, with sampling and live cooking demonstrations adding a little more interest to an otherwise ordinary grocery trip.
With the promotion running until 12 August 2026, there is a reasonable window to check out the available offers. However, selected deals have shorter validity periods, so shoppers should take note of the dates before heading down.
For anyone trying to make the weekly grocery shop a little more affordable while discovering Singapore-grown produce and picking up useful household staples, NTUC FairPrice’s Homegrown Treasures promotion is one deal worth putting on the shopping list.
Promotional/Event Details
- Date: 30 July-12 August 2026
- Time: Regular store operating hours; “Where Flavours and Fun Unite!” event on 1-2 August 2026, 10am-7pm
- Venue: NTUC FairPrice supermarkets across Singapore; FairPrice Xtra JEM for the special event
- Promotion: Homegrown Treasures promotion featuring Buy 1 Get 1 Free, Buy 2 Get 1 Free and other grocery savings
- Featured deals: PASAR Large Eggs, UNISOY Gold Nutritious Rice Soy Milk Powder, UNISOY Soy Pudding Premix, PASAR Seawater Seabass, GOLDEN BRIDGE Luncheon Meat and GOLDEN CHEF Lau Pa Sat Pan Fry products
- Special event: “Where Flavours and Fun Unite!” with a sampling food trail and live cooking demonstrations at FairPrice Xtra JEM
- Important note: PASAR Large Eggs Buy 2 Get 1 Free offer is valid only until 5 August 2026
- Currency: Singapore Dollar ($)
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.