If there is one name that almost every baker in Singapore recognises, it is RedMan. Formerly known as Phoon Huat, this homegrown brand has quietly supported generations of home bakers, café owners and professional pastry chefs since 1947. From birthday cakes baked in small HDB kitchens to large-scale commercial bakes in professional kitchens, RedMan has become part of Singapore’s baking story. Now, with their latest online promotion offering up to 20% off, this is one deal that anyone who loves baking should take a closer look at.
Shopping for baking ingredients can quickly add up, especially when recipes require specialised items such as premium chocolate, imported flour, quality butter or professional-grade tools. RedManShop.com was created to make this easier, bringing their massive catalogue online so shoppers can browse and buy at their own pace. With more than 15,000 products available, the platform caters to beginners experimenting with their first batch of cookies as well as seasoned bakers perfecting complex pastries.
What makes this promotion particularly attractive is the level of savings offered. First-time customers who are SAFRA members can enjoy 20% off their online purchases with the promo code SAFRA20. For returning shoppers, there is still a generous 15% off with the code SAFRA15. In today’s climate, where ingredient prices have steadily increased, a discount of this size can make a real difference, especially for those stocking up on essentials or planning a big baking project.
RedMan’s strength lies in variety and reliability. Their range includes baking premixes for convenience, specialised ingredients for advanced recipes, and everyday staples such as flour, sugar, cocoa powder and dairy products. They also stock baking tools, packaging items and decorations, making it possible to complete an entire baking shopping list in one place. Instead of hopping between different suppliers or physical stores, shoppers can have everything delivered straight to their doorstep.
For home bakers, this promotion is a chance to experiment more freely. Trying a new recipe often means buying unfamiliar ingredients, which can feel risky at full price. With up to 20% off, there is more room to explore new flavours, techniques and styles without feeling the pinch. It is also an ideal opportunity to restock frequently used items such as chocolate chips, vanilla extract or baking paper, all of which tend to run out faster than expected.
Small business owners and home-based bakers will also find value in this deal. Margins matter, especially for those selling cakes, cookies or pastries on a regular basis. Saving 15% to 20% on ingredients can help keep costs under control while maintaining quality. Since RedMan is known for consistent standards, bakers can be confident that discounted items still meet professional expectations.
Another reason this promotion stands out is its long validity period. Running from 30 January to 1 March 2026, it gives shoppers ample time to plan their purchases. There is no pressure to rush or panic-buy. Instead, bakers can wait for inspiration, plan upcoming celebrations, or align purchases with personal baking schedules. This flexibility is especially helpful for those juggling work, family and hobbies.
The online platform itself is designed to be user-friendly. Categories are clearly organised, product descriptions are detailed, and many items include helpful information such as usage tips or storage advice. This makes the shopping experience smoother, particularly for beginners who may not yet be familiar with certain ingredients. Having access to such information builds confidence and encourages more people to try baking at home.
It is also worth noting that RedMan has always emphasised community. Over the years, they have supported baking classes, shared recipes and engaged with local bakers. While this particular promotion excludes baking classes and SkillFuture courses, it still reflects their broader mission of making quality baking accessible. By offering meaningful discounts to SAFRA members, they continue to reward loyalty and support everyday bakers.
Of course, shoppers should be mindful of the terms and conditions. The promotion is strictly for valid SAFRA members, and the promo codes must be applied at checkout to enjoy the discounts. Certain items, such as Yusheng and baking classes, are excluded, and the offer cannot be combined with other promotions or vouchers. These are fairly standard conditions, but it is always wise to read through them before making a purchase.
For those who enjoy the convenience of online shopping, this deal ticks many boxes. There is no need to travel, queue or carry heavy bags of flour home. Everything can be ordered online at RedManshop.com and delivered directly. In a fast-paced city like Singapore, that convenience alone is worth considering, especially when paired with a solid discount.
Ultimately, this RedMan online promotion is about more than just saving money. It is an invitation to bake more, experiment more and enjoy the process. Whether it is preparing festive treats, baking for loved ones, or simply unwinding with a weekend baking project, having access to quality ingredients at a lower price makes the experience more enjoyable.
For SAFRA members who have not yet shopped on RedManShop.com, this is an excellent starting point. The 20% first-time discount provides real value, while the wide product range ensures there is something for everyone. Even for regular customers, the 15% off offer is generous enough to justify a restock or a new baking adventure.
With a trusted brand, a comprehensive online store and a meaningful promotion period, RedMan’s latest deal deserves attention. Anyone who loves baking, whether casually or professionally, will find good reason to explore this offer and make the most of the savings while it lasts.
Promotional/Event Details
Date: 30 January–1 March 2026
Time: All day
Venue: Online at https://www.redmanshop.com
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