Singaporeans are in for a treat this September as 7-Eleven Singapore launches an exciting Crayon Shin-chan Shop & Earn Stamps Programme! For anyone who enjoys convenience store runs, this is an opportunity to turn their everyday purchases into delightful collectibles. Running from 3 September to 28 October 2025, this promotion makes each $5 spent in-store count towards exclusive Shin-chan blind boxes that fans of all ages will love.
The appeal of this promotion lies not only in the convenience of participating during regular shopping trips, but also in the element of surprise. Each blind box contains one of six collectible items, giving shoppers the thrill of unboxing a mystery every time. Among the possible rewards are phone lanyards and fluffy pouches, each designed with playful Shin-chan characters. Phone lanyards come in two designs – featuring either Shin-chan himself or his loyal dog, Shiro. These are perfect companions for keeping mobile devices secure while adding a touch of character to everyday tech. Meanwhile, the four designs of fluffy pouches – Waniyamasan, Shiro, Frog, and Panda – are soft, squishy, and ideal for storing essentials like stationery, cosmetics, or coins. The mystery of not knowing which design will be received makes the unboxing experience all the more exciting.
Participation is straightforward, and shoppers can choose the method that best suits them. Collecting four physical stamps along with a $10.90 cash payment is one option. Alternatively, those who are active in the 7-Eleven Yuu rewards system can redeem the blind boxes using 200 Yuu Points plus $8.90. This flexibility makes the promotion accessible to both casual shoppers and loyal Yuu members.
One of the reasons this promotion is so appealing is that it encourages shoppers to make everyday purchases more fun. It turns ordinary errands – like picking up a snack, beverage, or household item – into a rewarding experience. By combining simple spending with the excitement of collecting, 7-Eleven has created a campaign that engages shoppers beyond the usual transaction. Collectors and fans of Crayon Shin-chan will especially enjoy the limited-edition nature of the items, making this promotion a must-visit.
The promotion also integrates a sense of urgency. Blind boxes are available while stocks last, which means that shoppers need to act quickly to secure their favourites. This exclusivity adds to the appeal, encouraging repeat visits to 7-Eleven outlets across Singapore. The promotion’s dual redemption methods – either cash plus stamps or Yuu Points plus cash – cater to different shopping habits, ensuring that almost anyone can take part.
For families, this promotion is a perfect activity to engage children in a playful way. Kids are often drawn to characters like Shin-chan, and parents can enjoy seeing them excited by the unboxing process. It’s also a chance for adults to indulge in a bit of nostalgia, recalling the fun of watching Shin-chan’s adventures while collecting these themed items.
In addition to the fun, the programme’s structure is designed to reward regular shoppers. With each $5 in-store purchase equating to one stamp, even daily essentials contribute to earning these limited-edition collectibles. Shoppers can plan their purchases strategically or simply enjoy collecting naturally as part of their weekly routine. The physical stamps themselves also provide a tactile, engaging way to track progress, adding another layer to the shopping experience.
It’s important to note a few terms and conditions that help shoppers maximise their participation. The stamp collection period runs from 3 September to 28 October 2025, while redemption of the items is open from 3 September to 4 November 2025, or while stocks last. Collecting stamps requires a minimum spend of $5 per transaction, and each blind box is packed randomly, meaning that shoppers won’t be able to select their preferred design. Exchanges are generally only considered in cases of manufacturing defects, and the physical stamp card must be intact for redemption. Certain purchases, including the redemption of Crayon Shin-chan blind boxes, tobacco products, parking coupons, bill payments, electronic gift cards, online purchases, pre-orders, 7-Eleven app transactions, and third-party delivery orders like Foodpanda, are excluded from earning stamps. Shoppers should also be aware that damaged or counterfeit stamps will not be accepted.
The programme’s structure reflects 7-Eleven’s intent to create a rewarding shopping experience while maintaining fairness and transparency. It also encourages engagement with the 7-Eleven Yuu loyalty programme, allowing point redemption as an alternative route for those who actively use the app. This dual-option system shows how modern retail promotions can combine both traditional and digital loyalty mechanisms to enhance customer satisfaction.
Why should shoppers make it a point to visit 7-Eleven during this period? Beyond the joy of collecting Shin-chan-themed items, the promotion turns everyday purchases into an interactive and rewarding experience. It brings a sense of excitement to routine shopping, while the limited nature of the collectibles adds value to each visit. For collectors and fans of Crayon Shin-chan, it’s an opportunity to expand their collection with exclusive items that can’t be purchased elsewhere. The random nature of the blind boxes adds a playful element, making each visit a small adventure.
Moreover, the promotion encourages community and social sharing. Shoppers can compare which items they’ve received with friends or fellow collectors, potentially motivating group visits and discussions. This adds a social dimension to what might otherwise be a routine shopping trip, turning it into a shared experience of fun and discovery.
Overall, 7-Eleven’s Crayon Shin-chan Shop & Earn Stamps Programme is a prime example of how convenience stores can elevate routine shopping into a memorable experience. By integrating collectible rewards, interactive participation, and flexible redemption methods, the promotion creates value for customers and strengthens engagement with the brand. For fans of the iconic anime character and casual shoppers alike, this campaign offers both fun and practical incentive, making it a reason to pop by their nearest 7-Eleven outlet sooner rather than later.
For more details on the promotion, including full terms and conditions, shoppers can visit the official 7-Eleven Singapore Facebook page here.
Promotional/Event Details:
Date: 3 September–28 October 2025
Time: In-store during regular operating hours
Venue: All 7-Eleven Singapore outlets
Redemption Period: 3 September–4 November 2025, or while stocks last
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