Sanrio Fans in Singapore, Here’s a Deal You Won’t Want to Miss
For shoppers who frequent FairPrice, grocery runs are about to become a lot more delightful. From 3 July to 1 October 2025, FairPrice has rolled out an exclusive Sanrio-themed loyalty promotion, and it’s the kind of deal that will turn a typical trip to the supermarket into a rewarding shopping spree.
Whether you’re a long-time fan of Hello Kitty, admire Kuromi’s edgy style, or love the sweet charm of My Melody, this is your chance to collect adorable Sanrio-themed merchandise at heavily discounted prices—just by spending on your everyday essentials.
Why Join This Loyalty Promotion?
In today’s retail scene, loyalty programmes are common—but few are as whimsical, family-friendly, and visually appealing as this one. This campaign taps into nostalgia while offering something truly practical for households.
Here’s why this is not just another collect-and-redeem gimmick, but an event worth making a trip for:
1. Real Savings on Collectibles
With every $30 spent in a single receipt, shoppers receive 1 bonus point. A minimum of 3 points lets them unlock exclusive Sanrio merchandise at discounted top-up prices—some items are marked down by as much as 80% off retail.
That means a Hello Kitty Basketball that usually retails at $89.90 can be yours for $39.90 + 3 points. A serious bargain, especially for collectors or anyone shopping for gifts.
2. Wide Range of Practical & Collectible Items
This isn’t just a promotional gimmick offering keychains or stickers. FairPrice has gone the extra mile to bring in usable, practical and well-designed products.
Among the standout items:
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Hello Kitty and Kuromi Yoga Mats
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Hello Kitty Basketball
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Kuromi Grocery Trolley
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Ceramic Dinnerware Set (3pc)
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Stainless Steel Tumbler (1200ml)
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Multi-functional Cushion Blankets
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Compact Foldable Umbrellas
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Apron with Mitten Sets
Not only are these useful for everyday life, but they also add a pop of personality to one’s home or travel kit. The pastel tones and floral design motifs lend a soft, Instagram-worthy aesthetic that appeals across generations.
3. Exclusive Items at Selected Outlets
For those who prefer the more unique collectibles, FairPrice Xtra locations offer limited-edition cabin luggage and Sanrio-themed Mahjong Solitaire Sets, priced significantly below their recommended retail values.
For instance, the Hello Kitty Cabin Luggage (RRP $129.90) is available for $89.90 + 3 points, and the elegant Mahjong Solitaire Sets (Hello Kitty and Kuromi versions) are up for grabs at $298 + 3 points instead of the usual $388.
These are not mass-market items—they’re thoughtfully curated and provide something fresh even for seasoned collectors.
4. Multiple Redemption Points for Convenience
Redemptions are not limited to one or two locations. Shoppers can collect their rewards at various outlets including:
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FairPrice, Finest and Xtra for most of the featured merchandise
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Unity for items like the Tumbler and Compact Umbrella
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Cheers stores for Towel Sets, Cushion Blankets and more
Busy professionals or families can easily redeem based on whichever outlet is closest. That level of accessibility makes this loyalty campaign especially attractive.
5. Online Redemption Option Available
Those who prefer online shopping can participate too. With a minimum online spend of $90, the same Sanrio collectibles can be redeemed through FairPrice’s online store (terms apply).
This ensures that even those avoiding the crowd or pressed for time can still join in on the Sanrio fun.
Things to Take Note Of
Like any good deal, it’s important to understand the terms so shoppers can plan their purchases wisely. Here’s a quick summary of what to keep in mind:
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Bonus points are issued till 1 October 2025, 11:59pm.
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Redemptions must also be made by this date—so don’t delay.
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Items are available while stocks last—some collectibles might run out earlier due to popularity.
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No exchanges or refunds once redeemed.
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Some products include a 6-month warranty (covering defects only).
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Original receipts and redemption stubs are required—photocopies or faded versions will not be accepted.
Why This Promotion Is a Must for Families, Shoppers, and Fans
From a budgeting perspective, this is a clever way to turn essential household spending into bonus gifts. Instead of spending more, shoppers are simply getting more value from what they already plan to spend.
Let’s say someone does their typical grocery shopping for a month—spending roughly $120 across four trips. That’s 4 bonus points, and enough to unlock at least one adorable collectible like the Hello Kitty Basketball or a Stainless Steel Tumbler.
Sanrio products, especially limited editions, often retain their value or appreciate over time in collector circles. That makes these items not just fun and decorative, but also potentially valuable for resale or gifting.
Also, for those with children, this campaign gives little ones something to look forward to. Imagine collecting all three Yoga Mats—Hello Kitty, Kuromi, and My Melody—and using them as a family for a weekend stretch session. It adds bonding time to the bonus value.
Even for single professionals, the design-forward items like the luggage or Mahjong sets offer a blend of style and nostalgia—ideal for travel, personal use, or as quirky conversation starters at gatherings.
Final Thoughts
In a market filled with quick promotions and digital-only deals, FairPrice’s Sanrio Loyalty Programme stands out for its warmth, inclusiveness, and excellent value. It’s more than just a reward system—it’s a celebration of iconic characters with something to offer shoppers of all ages.
With the bonus point collection and redemption window closing on 1 October 2025, now is the time to plan those grocery trips and start collecting. Those who act early will have the best pick of the collection—and with stocks expected to move fast, waiting till the last minute might mean missing out on the more popular items.
Whether one is a loyal Sanrio fan, a parent looking to make everyday tasks more fun for the kids, or simply someone who appreciates good design and practical value, this promotion is definitely worth the trip to FairPrice.
Promotional/Event Details:
Date: 3 July – 1 October 2025
Time: During Store Operating Hours
Venue:
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FairPrice, FairPrice Finest, FairPrice Xtra – for most merchandise
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Unity – for Compact Umbrella and Tumbler
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Cheers – for Towels, Cushion Blankets, and Umbrellas
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Online – with $90 minimum spend (terms apply)
More Info: https://www.fairprice.com.sg/
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