3 July – 1 October 2025: FairPrice Sanrio Collectibles Redemption Campaign

If there’s one thing Singaporeans love just as much as value-for-money promotions, it’s undeniably Sanrio merchandise. From Hello Kitty to Kuromi, these beloved characters hold a nostalgic charm and delightful appeal that transcend age. That’s why FairPrice’s latest loyalty campaign is bound to turn heads—and more importantly, turn your everyday grocery shopping into a rewarding and adorable affair.

From 3 July to 1 October 2025, FairPrice invites shoppers to dive into a whimsical world of Sanrio magic with their exclusive Sanrio Characters Collectibles Redemption Programme. What makes this campaign so compelling is that with every $30 spent in a single receipt (in-store), customers receive 1 Bonus Point—which can be used to redeem limited-edition Sanrio items at up to 80% off their original retail price.

This is not your ordinary in-store campaign. It’s cleverly designed to reward shoppers simply for doing their regular grocery runs. Whether you’re picking up weekly essentials or hosting a festive dinner, every $30 spent could bring you closer to owning some truly charming, practical Sanrio items that would typically cost a pretty penny at full price.

Why This Campaign Is Worth Your Attention

Let’s be honest—shopping for groceries can sometimes feel like a chore. But what if that mundane task could be turned into a fun and fulfilling experience? This is where FairPrice truly shines with this loyalty campaign. The campaign cleverly marries necessity and enjoyment. Instead of spending extra just to acquire these items, shoppers are rewarded while buying what they already need.

But perhaps even more enticing is the broad catalogue of Sanrio merchandise on offer. From practical items like stainless steel tumblers and aprons to quirky delights like cushion blankets and compact umbrellas, there’s something for everyone. Plus, some highly coveted and premium items—like the Hello Kitty and Kuromi Mahjong Solitaire Sets or Cabin Luggage pieces—are exclusive to FairPrice Xtra, making the hunt even more exciting.

These aren’t just cute collectibles—they’re functional, high-quality items that could easily blend into your daily life, home décor, or even travel essentials. Whether you’re looking to treat yourself or gift someone special, these Sanrio items offer an affordable way to access branded merchandise without the usual hefty price tags.

How the Redemption Works

The process is straightforward. For every $30 nett spend at FairPrice (in-store), you’ll earn 1 Bonus Point. Once you’ve collected enough points, simply top up a cash amount and redeem your desired Sanrio item. For instance, with 3 Bonus Points + $39.90, you could bring home a Hello Kitty Yoga Mat worth $69.90—a steal at nearly half the usual cost.

Redemptions are categorised by availability:

Exclusive to FairPrice Xtra, selected FairPrice Finest & selected FairPrice Stores:

• Shopping Grocery Trolley – 3 Bonus Points + $39.90 (RRP $79.90)

• Basketball – 3 Bonus Points + $39.90 (RRP $89.90)

• Hello Kitty Yoga Mat – 3 Bonus Points + $39.90 (RRP $69.90)

• Kuromi Yoga Mat – 3 Bonus Points + $39.90 (RRP $69.90)

Exclusive to FairPrice Xtra Only:

• Hello Kitty Mahjong Solitaire Set – 3 Bonus Points + $289.00 (RRP $388.00)

• Kuromi Mahjong Solitaire Set – 3 Bonus Points + $289.00 (RRP $388.00)

• Hello Kitty Cabin Luggage – 3 Bonus Points + $89.90 (RRP $129.90)

• Kuromi Cabin Luggage – 3 Bonus Points + $89.90 (RRP $129.90)

Available at FairPrice, Unity & Cheers:

• Ceramic Dinnerware Set (3pc) – 3 Bonus Points + $39.90 (RRP $69.90)

• Stainless Steel Tumbler (1200ml) – 3 Bonus Points + $26.90 (RRP $79.90)

• Apron with Mitten Set – 3 Bonus Points + $29.90 (RRP $69.90)

• Hello Kitty or Kuromi Multi-Functional Cushion Blanket – 3 Bonus Points + $29.90 (RRP $69.90)

• Comfy Bath Towel Set – 3 Bonus Points + $19.90 (RRP $49.90)

• Compact Foldable Umbrella (Hello Kitty or Kuromi) – 3 Bonus Points + $9.90 (RRP $49.90)

This flexible range not only allows you to choose items based on interest and functionality, but also gives multiple opportunities to redeem, as the items are available across different FairPrice stores, Cheers, and Unity outlets. Even better, some redemptions are available online for those who prefer to shop from home, with a minimum $90 spend (excludes delivery charges, discounts, and redemption item costs).

Important Notes to Keep in Mind

Like any good deal, there are terms and conditions attached. Redemption is final, meaning there are no refunds or exchanges once the items have been collected. It’s also a “while stocks last” situation, so if there’s something you truly want, don’t wait too long.

Bonus Points are not issued for purchases of stage 1 and 2 infant milk formula, tobacco, vouchers, 4D/TOTO/Singapore Sweep, or items bought from store tenants. Unity Changi Airport outlets and Unity home deliveries are excluded from the promotion. Also, note that only original Bonus Point stubs are accepted—photocopies will not be valid.

For Cheers stores, stamp issuance applies at selected outlets. So it’s a good idea to check with the individual outlet or visit FairPrice’s website for more details on eligible stores and items: FairPrice Promotion Page

Why You Shouldn’t Miss This Promotion

With up to 80% off the retail price, this campaign is a golden opportunity to get high-quality, branded merchandise without burning a hole in your wallet. Whether you’re a lifelong Sanrio fan, shopping for gifts, or simply enjoy collecting unique home items, there’s every reason to jump on this deal.

This campaign also highlights how smart shopping habits can lead to greater rewards. Rather than chasing individual product sales, customers can earn rewards through consistent and necessary purchases—like groceries. It’s the sort of loyalty programme that genuinely gives back, and in a way that brings smiles and charm into your daily routine.

Moreover, the wide variety of items caters to a broad demographic—children, adults, gift-givers, and collectors alike. The blend of functional products and whimsical design adds that spark of joy to an otherwise routine errand. So the next time you plan a trip to FairPrice, remember to check your receipt—because those Bonus Points could be the key to your next favourite Hello Kitty collectible.

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Promotional/Event Details:

Date: 3 July – 1 October 2025
Time: During operating hours of participating stores
Venue: Selected FairPrice outlets, FairPrice Xtra, FairPrice Finest, Unity, and selected Cheers stores across Singapore
Online Redemption: With minimum $90 nett spend (excluding delivery/service fees and redemption item cost)
Terms and conditions apply.
More Info: https://www.fairprice.com.sg/