Singapore’s National Day celebrations are always a special time of the year, with brands and retailers joining in to bring exciting promotions, activities and exclusive offers for everyone to enjoy. This year, Sony Store is joining the SG61 celebrations with a special promotion that combines entertainment, technology and a fun family experience.
From 3 August 2026 onwards, Sony Store Singapore is inviting customers to enjoy its SG61 National Day Promotion, featuring attractive discounts on selected audio products and special in-store activities at Sony Store 313@somerset. For fans of Sony’s entertainment technology and those looking for a good-value upgrade, this is a great opportunity to pick up selected products at significantly reduced prices.
The highlight of the celebration will take place on 8 August 2026, where visitors can celebrate Singapore’s 61st birthday together with a special Marvel Studios’ Spider-Man: Brand New Day themed in-store activation. From 2:00 PM to 4:00 PM, fans of all ages can head down to Sony Store 313@somerset for an exciting experience featuring a chance to meet their favourite superhero character, enjoy exclusive photo opportunities and participate in fun activities suitable for families and Marvel fans.
For those who enjoy memorable experiences while shopping, this special event offers something beyond just purchasing electronics. It gives visitors a chance to enjoy a themed celebration, capture special moments and take part in a National Day weekend activity with friends and family.
Besides the in-store event, Sony Store is also offering a range of SG61 exclusive deals on selected Sony audio products. These promotions are designed for customers who have been waiting to upgrade their home entertainment setup, wireless audio devices or portable speakers without spending too much.
One of the standout deals is the Sony HT-S400 soundbar, which will be available exclusively at Sony Store for only $299, compared with its usual recommended price of $819. For those who want to improve their home movie experience, this soundbar provides an affordable way to enjoy clearer dialogue, stronger bass and a more immersive viewing experience.
Music lovers looking for everyday wireless headphones can also consider the Sony WH-CH520, available at only $54 compared with the usual price of $139. This lightweight headphone option is suitable for daily listening, commuting, working from home or casual entertainment.
Another attractive offer is the Sony WF-C510 true wireless earbuds, available at $53 instead of the usual $149. These compact earbuds are a practical choice for customers who want convenient wireless listening for music, calls and everyday use.
Customers who prefer a more open-ear listening style can also check out the Sony LinkBuds Open, available exclusively at Sony Store for only $116, compared with the usual price of $299. This exclusive deal gives shoppers an opportunity to experience Sony’s innovative audio design at a much more affordable price point.
For those who enjoy bringing music outdoors, the Sony SRS-ULT10 portable speaker is another deal worth considering. Available at only $89 compared with the usual price of $299, this speaker offers a budget-friendly option for gatherings, personal entertainment or enjoying music while travelling.
The SG61 National Day Promotion is a good opportunity for customers who have been considering Sony products but have been waiting for the right time to purchase. With discounts available across different categories, shoppers can find options depending on their lifestyle needs, whether they are looking for headphones for work, earbuds for commuting, speakers for entertainment or a soundbar for their home setup.
Shopping during promotional periods like this can also be a smart way to enjoy premium technology at better prices. Sony products are known for their combination of design, sound quality and reliability, making these offers appealing for customers who want long-term value from their purchases.
The timing of the promotion also makes it convenient for families and friends planning their National Day weekend activities. Instead of just visiting shopping malls for regular shopping, visitors can include Sony Store 313@somerset as part of their celebration plans, especially on 8 August 2026 when the Spider-Man themed activation takes place.
However, interested customers should take note that these promotional prices are only available during the National Day long weekend period and while stocks last. Popular items may sell out quickly due to the limited availability of the offers, especially for exclusive deals such as the HT-S400 and LinkBuds Open.
For Sony fans, Marvel supporters and shoppers searching for great technology bargains in Singapore, the SG61 celebration at Sony Store offers a combination of special activities and attractive savings. Whether customers are shopping for themselves or looking for a useful gift for family and friends, this promotion provides a good reason to visit Sony Store during the National Day celebration period.
Those planning to attend the Spider-Man: Brand New Day activation should mark 8 August 2026 on their calendar and make their way down to Sony Store 313@somerset between 2:00 PM and 4:00 PM. With exclusive photo opportunities, family-friendly activities and special SG61 deals available, it is a celebration that brings together entertainment, technology and National Day excitement in one location.
Promotional/Event Details:
Date: 3 August 2026 onwards (Special Spider-Man: Brand New Day in-store activation on 8 August 2026)
Time: 2:00 PM to 4:00 PM for Spider-Man themed in-store activation on 8 August 2026
Venue: Sony Store 313@somerset, Singapore
Promotion: SG61 National Day Promotion featuring selected Sony audio products at special prices, available during the National Day long weekend while stocks last.
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.