Photography enthusiasts in Singapore, get ready for an exciting addition to the Alpha line-up. Sony Electronics has officially launched the Alpha 7 V, the fifth generation in their highly popular Alpha 7 Full-frame mirrorless series. Known for pushing the boundaries of mirrorless technology, Sony has once again delivered a camera that promises outstanding performance for both professional photographers and avid hobbyists alike.
The Alpha 7 V features the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective megapixels. This makes it ideal for capturing crisp, high-resolution images with incredible detail, whether in daylight or challenging low-light conditions. Paired with advanced processing and autofocus capabilities, the Alpha 7 V ensures that users can rely on it for everything from portrait sessions to fast-paced action photography.
For those who love flexibility in their lens options, Sony is also introducing the FE 28-70mm F3.5-5.6 OSS II lens. This versatile zoom lens offers excellent image quality and stabilisation, perfect for everyday photography, travel, and creative shoots. With the lens and camera body combined, users can enjoy a seamless shooting experience with impressive clarity and speed.
Now, here’s the part that makes this launch even more compelling. Sony is offering an early bird promotion for customers who purchase the Alpha 7 V between 3 December 2025 and 31 December 2025. With any purchase of the Alpha 7 V, buyers will receive a complimentary 240GB CEA-G Series CFexpress Type A Memory Card, worth $350. This generous gift ensures that photographers have ample storage for their high-resolution images and 4K video recordings right from the start.
The pricing for the Alpha 7 V is set at $3,699 for the body only, which aligns with Sony’s reputation for delivering high-end, professional-grade camera equipment. For those who prefer the convenience of the M-kit, the Alpha 7 V M-kit, along with the FE 28-70mm F3.5-5.6 OSS II lens, will be available from February 2026. The standalone FE 28-70mm F3.5-5.6 OSS II lens will also be available from February 2026, giving photographers the flexibility to expand their lens collection.
Why should you consider getting the Alpha 7 V now? First, Sony’s Alpha series has consistently set the benchmark for mirrorless cameras, offering cutting-edge image quality, portability, and innovative features that make photography more accessible and enjoyable. Second, this early bird promotion adds significant value, especially for those who are serious about their photography gear. A 240GB CFexpress card is not a small bonus—it allows photographers to shoot large bursts of high-resolution images or long 4K videos without worrying about running out of storage.
Additionally, the Alpha 7 V is designed to be future-proof. With support for the latest lenses, firmware updates, and high-speed processing capabilities, this camera can keep up with evolving photography trends and demands. Whether someone is looking to upgrade from an older mirrorless model or stepping into full-frame photography for the first time, the Alpha 7 V offers a well-rounded package that balances performance, usability, and image quality.
It’s also worth noting that the Alpha 7 V’s ergonomic design and intuitive interface make it an excellent choice for photographers who spend long hours on shoots. The grip feels secure, the controls are easily accessible, and the menu system is streamlined, allowing users to focus on capturing the perfect shot rather than fumbling with settings. For videographers, the camera supports advanced video functions, including 4K recording, making it a versatile tool for both photography and content creation.
For tech-savvy users and early adopters, securing the Alpha 7 V during the early bird period is a smart move. Not only does it come with a high-capacity memory card, but it also ensures that buyers are among the first in Singapore to experience Sony’s latest advancements in mirrorless technology. Given the camera’s features and the value-added promotion, this launch represents one of the most exciting opportunities for photography enthusiasts this season.
Whether someone is a professional photographer, a content creator, or simply someone who enjoys capturing life’s moments with top-quality gear, the Alpha 7 V and its accompanying lens are well worth considering. With the combination of cutting-edge sensor technology, user-friendly design, and the added bonus of a 240GB memory card, this is a launch that’s hard to miss.
For more details, interested buyers can visit Sony Singapore’s official page here: Sony Alpha 7 V Product Page.
With the holiday season approaching, this promotion is perfectly timed for those looking to invest in a gift for themselves or a loved one who is passionate about photography. Considering the combination of cutting-edge technology and the generous early bird gift, there’s never been a better time to upgrade or start one’s journey into full-frame photography with Sony.
Promotional/Event Details:
Date: 3-31 December 2025
Time: All day
Venue: Sony Store Singapore – check the official link for store locations and online availability
More info: https://www.sony.com.sg/electronics/e-mount-lenses/sel28702?
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.