If there’s ever a time to refresh the wardrobe, stock up on home essentials, or indulge in premium skincare, it’s now. From 3rd to 22nd July 2025, the highly anticipated FJ Benjamin Clearance Sale returns to BHG Bugis, and this year’s line-up is even more exciting. Shoppers in Singapore have long waited for this annual event, and for good reason—up to 90% off across a wide range of premium fashion, lifestyle, and beauty brands is not something to overlook.
For anyone unfamiliar, FJ Benjamin is known for distributing and retailing top-tier international brands. From fashion labels like Superdry and Cole Haan to beauty must-haves from MZ Skin, their clearance sales are a golden opportunity to get high-end items at deeply discounted prices. Hosted within BHG Bugis Level 1, this year’s event promises variety, affordability, and quality all in one place.
A Shopper’s Dream: Why This Sale Is Worth the Visit
Let’s start with the basics—up to 90% OFF. That’s not a typo. It’s the kind of deal that’s practically unheard of outside of warehouse clearances. Whether you’re a fashion lover seeking your next statement piece or a parent looking to pick up essential baby products at a bargain, this sale caters to all.
Unlike regular store discounts, the BHG FJ Benjamin Clearance Sale features massive markdowns on past-season favourites and overstocked premium inventory. You’ll find footwear, apparel, beauty products, baby essentials, and even home décor—all under one roof. And with new items added regularly during the sale period, repeat visits may just be worth your time.
But it’s not just about the price. The brands themselves make this sale worth attending. We’re talking:
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Cole Haan – premium leather shoes and workwear accessories
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Superdry – stylish casualwear with a sporty edge
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Rebecca Minkoff – trendy handbags and accessories
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Pretty Ballerinas – chic, comfortable footwear
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MZ Skin – luxury skincare with clinical-grade ingredients
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Sheridan – high-end bed linens and home textiles
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Petunia Pickle Bottom, Moji, Moby, Lillebaby, BeSafe, ABC Design – quality baby and parenting brands
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Morphie and Airfree – trusted names in tech and air purifying
And that’s just scratching the surface. You’ll also find special daily deals and limited-time offers that vary throughout the duration of the event. If you’re the kind of shopper who loves a surprise deal, it’s best to check in more than once.
Ideal for Budget-Conscious Shoppers and Gift Seekers
In today’s economic climate, stretching the dollar further without sacrificing quality is more important than ever. The FJ Benjamin Clearance Sale provides a chance to do just that. Rather than settling for lesser-known alternatives, shoppers can access trusted international labels without the hefty price tag.
If you’re planning for birthdays, anniversaries, or even early Christmas shopping, this event is a fantastic opportunity to secure gifts without breaking the bank. Fashionable bags, elegant shoes, practical baby carriers, and luxury skincare all make thoughtful and valuable presents.
A Smart Way to Revamp Your Living and Beauty Spaces
Beyond fashion, the sale also includes lifestyle and home products, making it an attractive stop for anyone looking to enhance their living space. With Sheridan’s premium bedsheets and air purifiers from Airfree, your home can get an upgrade for far less than you’d usually pay at retail.
Beauty lovers will also appreciate the opportunity to replenish their skincare regimen with items from MZ Skin—a brand known for combining cutting-edge science with luxurious formulations. Getting these at clearance prices is not only rare, but incredibly cost-effective.
Plan Your Visit: What You Need to Know
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Location: BHG Bugis, Level 1
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Dates: 3rd July to 22nd July 2025
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Time: 10:30 AM – 10:00 PM daily
This location is easily accessible via public transport, situated conveniently near Bugis MRT. The mall itself provides a comfortable, air-conditioned environment to shop without stress, and food options abound for when you need a break between rounds of bargain hunting.
Important tip: Come early in the day if you want the best pick of the merchandise. As with all clearance events, stocks are limited and popular items do get snapped up quickly.
What Shoppers Say
Previous editions of this sale have received glowing feedback, with many customers praising the depth of discounts and the surprising quality of the stock on offer. Shoppers have noted that even with clearance pricing, the items are in excellent condition—often brand new and in original packaging.
For those who’ve attended in past years, this event is already locked into their calendars. And if you’ve never experienced it before, now’s the perfect time to see what the fuss is all about.
Final Thoughts: Why You Shouldn’t Miss This
There are clearance events, and then there’s the BHG FJ Benjamin Clearance Sale—a rare moment when high-end meets affordability in a well-curated, accessible space.
If you’re someone who enjoys a good deal but doesn’t want to compromise on quality or style, this is one event you can’t afford to skip. With up to 90% off and participation from some of the most respected international labels in fashion, beauty, and lifestyle, it’s hard to imagine walking away empty-handed.
Plus, the convenience of being held at BHG Bugis, coupled with a comfortable shopping environment and the thrill of daily deals, makes this much more than a typical sale—it’s a full-on retail experience.
Mark the dates. Bring a shopping bag (or two). And don’t forget to spread the word—this might just be Singapore’s biggest shopping treat of the season.
Promotional/Event Details:
Date: 3-22 July 2025
Time: 10:30 AM – 10:00 PM daily
Venue: BHG Bugis, Level 1, Singapore
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