When it comes to baby essentials, Singaporean parents are always on the lookout for quality, variety, and of course, value for money. That’s exactly what Takashimaya Department Store is offering with their latest Baby Fair, running from now till Tuesday, 22 April 2025. Whether it’s your first child or you’re adding to the family, this event is a golden opportunity to shop smarter and save bigger.
Held at Takashimaya Square, B2, and also available online via Takashimaya’s digital platform, this baby-centric promotion isn’t just another seasonal fair. It’s a well-curated experience that combines leading baby brands, exclusive perks, and tiered giveaways – all with the needs of parents and little ones in mind.
So why should anyone make their way down to Orchard Road or jump online to take advantage of this event? Let’s dive into the details, because there’s quite a bit that makes this fair worth your time and money.
Why This Baby Fair is Worth Your Attention
1. A Line-Up of Trusted Baby Brands
One of the biggest draws of the Takashimaya Baby Fair is the sheer variety of premium baby brands that are being featured. Expect names like BaaBaaSheepz, Toppingskids, Saltwater Sandals, Mushie & Frigg, Brio, and more. These are labels that parents in Singapore already trust for their safety standards, aesthetic appeal, and functionality. Whether it’s swaddles, educational toys, babywear, or feeding essentials, there’s something available for every parent’s checklist.
2. Deals That Stack Up
It’s not just about browsing and buying – Takashimaya are making sure the savings truly add up. Spend a minimum of $100 and enjoy free delivery, which is particularly useful for busy parents who can’t afford to haul packages on the MRT or in their car. On top of that, they’re throwing in an extra 8% discount, capped at $30, which is a nice cherry on top of already competitive prices.
3. Weekly In-Store Exclusives
If you enjoy the thrill of limited-time offers and in-store-only perks, then this fair is right up your alley. Each week of the fair features different promotions – meaning the more you shop across the dates, the more you stand to benefit.
What’s Happening Each Week?
Here’s a quick rundown of the weekly offers that shoppers can look forward to:
Week 1: 3 April – 6 April 2025
-
Purchase-With-Purchase (PWP): For every $200 spent, get the LeapFrog Chat & Count Emoji Smart Phone for just $28 (U.P. $40.70).
-
Voucher Reward: Spend $500 and receive a $30 offset voucher. For Takashimaya cardholders, the threshold is lowered to just $400. (Limited to the first 500 customers.)
Week 2: 7 April – 13 April 2025
-
Gift-With-Purchase (GWP): Receive a stylish Exclusive Mofmo Friends Baby Bag (2 design options) worth $39.90 with a minimum spend of $300, or just $250 for cardholders. (Limited to the first 500 customers.)
Week 3: 14 April – 22 April 2025
-
Gift-With-Purchase (GWP): With every $300 spent, walk away with a Little Tikes Rocking Horse (in blue or magenta), valued at $52. Cardholders only need to spend $250 to qualify. (Limited to the first 100 customers.)
These aren’t your average freebies – they’re thoughtful additions that genuinely add value to a household with young children. From fun developmental toys to functional baby bags, these GWPs can make daily parenting tasks a little easier (and more colourful too).
Why Go In-Person or Tune in Live?
In addition to shopping online, those who prefer an immersive experience can head down to Takashimaya Square, B2, to see and feel the products for themselves. It’s the ideal opportunity to assess product quality in person, which is especially important when choosing baby items. Friendly staff are on hand to offer guidance and recommendations – perfect for first-time parents.
Not keen on the crowds? No problem. Takashimaya are bringing the fair to your screen with a TikTok Live Session, launching on Friday, 4 April 2025 at 9.30pm. Viewers can tune in from the comfort of their home and still get an interactive look at selected brands and items. To be the first to know when they go live, parents can join their Telegram group here: https://t.me/takashimayasg.
It’s a hybrid experience that blends the best of both worlds – shop in-store for the tactile experience, or online for convenience, and still access special deals and featured items.
The Cardholder Advantage
One notable perk throughout this Baby Fair is the advantage extended to Takashimaya cardholders. These members enjoy lower spending thresholds for gift redemptions and vouchers, making it easier to unlock rewards with smaller purchases. If you’re a frequent shopper at Takashimaya and haven’t already signed up, now might be a good time to consider it.
A Thoughtful Family-Centred Shopping Event
This Baby Fair isn’t just a clever marketing strategy – it’s an example of how a department store can cater meaningfully to growing families. By offering essential products, trusted brands, exclusive bundles, and layered incentives, Takashimaya are giving parents a compelling reason to stock up, save, and even have a little fun while they shop.
These kinds of events also foster a sense of community. Whether it’s chatting with other parents at the store, participating in TikTok live sessions, or simply swapping advice on the best products via Telegram, this fair creates a platform for shared experiences and collective learning.
Final Thoughts
With prices going up across the board, this is the kind of promotion that really speaks to the wallet and the heart. Parents can get what they need without blowing the monthly budget – all while getting a few well-deserved perks along the way. From toys and clothes to feeding accessories and gear, this event checks a lot of boxes.
So whether you’re shopping for your own child, looking for thoughtful gifts for an expecting friend, or simply want to explore what’s new in the baby world, Takashimaya’s Baby Fair offers both variety and value. Make the most of the deals while they last – and don’t forget to tune in live or pop by in person for the full experience.
Promotional/Event Details:
Date: 3–22 April 2025
Time: Takashimaya operating hours / TikTok Live on 4 April 2025 at 9.30pm
Venue: Takashimaya Square, B2 and Online at https://bit.ly/BabyFair2025
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.