East side shoppers have something new to look forward to this September as Novela Singapore opens its doors at Changi City Point. The new outlet is set to welcome shoppers from 3 September 2026, and to make the opening even more attractive, Novela is introducing a special opening promotion for its VIP Gold members.
For anyone who enjoys fragrances, skincare and beauty products, this could be a worthwhile opportunity to check out, especially if there are beauty essentials already sitting on the shopping list. Rather than simply visiting a new store to have a look around, shoppers who meet the promotion requirements can walk away with an exclusive Beauty Bag packed with products from several well-known beauty brands.
The new Novela outlet can be found at Changi City Point, at B1-24/25. The location makes it a convenient stop for those living or working around the Changi, Expo and Simei areas, as well as shoppers who happen to be visiting the mall.
Opening Treat for VIP Gold Shoppers
The main attraction of the opening promotion is aimed at Novela VIP Gold members. Shoppers who spend $188 in a single transaction can receive an Exclusive Beauty Bag worth up to $160.
That is quite a sizeable amount of beauty goodies considering the qualifying spend is $188. Of course, the actual value and contents are subject to the promotion’s terms and availability, but for shoppers who were already planning to purchase fragrance or beauty products, the additional gifts could make the shopping trip more rewarding.
The Beauty Bag is particularly interesting because it is not simply filled with small promotional samples. According to Novela’s announcement, the collection includes two full-sized fragrances from Kenzo and Monotheme, along with beauty gifts from brands such as Embryolisse, ISDIN, Clarins, ELIXIR and ANESSA.
There is also a $10 off $100 Novela Shopping Voucher included in the Beauty Bag. This gives shoppers another reason to take a closer look at the promotion, especially if they regularly shop for beauty products at Novela.
For those unfamiliar with some of these brands, the opening Beauty Bag also offers a chance to discover products that may not normally be part of their regular shopping routine. A fragrance, skincare or sun-care product from a new brand can sometimes turn out to be a surprisingly useful addition to the beauty cabinet.
There Is More for the Top Five VIP Gold Shoppers
The opening treats do not stop with the Beauty Bag.
Novela is also rewarding its top five VIP Gold shoppers with complimentary mooncakes worth up to $75. This is an additional opening perk for those who rank among the top five qualifying shoppers.
With the Mid-Autumn season approaching, mooncakes can make a timely gift for family, friends, colleagues or simply something to enjoy at home. Receiving them as an extra reward could make a larger beauty purchase feel even more worthwhile.
Naturally, shoppers should take note that this particular reward is limited to the top five VIP Gold shoppers, so it should not be treated as a guaranteed gift for everyone who spends $188. Those hoping to qualify may want to shop earlier rather than waiting until the final few days of the promotion.
Why Consider Visiting the New Novela Outlet?
New store openings can be a good time to explore a retailer because opening campaigns often come with additional incentives that are not part of the usual shopping experience.
In this case, the biggest attraction is the combination of beauty shopping and the opening Beauty Bag. If there are perfumes, skincare products, cosmetics or other beauty essentials that shoppers have been meaning to buy, reaching the $188 spending threshold could potentially add considerable value to the purchase.
The advertised Beauty Bag is worth up to $160, and it contains products from a range of established beauty names. That makes the promotion more interesting than a straightforward discount on one particular product.
Another advantage is the variety. Someone who enjoys fragrance may be interested in the Kenzo and Monotheme products, while skincare enthusiasts may want to explore the offerings from Embryolisse, ISDIN, Clarins, ELIXIR or ANESSA.
It is also worth remembering that the $10 off $100 Novela Shopping Voucher included in the Beauty Bag can provide savings for a future purchase, depending on the voucher’s terms and validity. Regular Novela shoppers may therefore find additional value in the opening offer.
A Good Excuse for an East Side Shopping Trip
For east-side residents, the location itself is another reason to consider dropping by.
Changi City Point is already a popular destination for shoppers looking for outlet deals and promotional offers, so adding a new beauty retailer to the mall gives visitors another store to explore during their shopping trip.
The Novela outlet is located at B1-24/25, making it fairly straightforward to include as part of a wider visit to the mall. Shoppers can browse the new outlet, compare the available fragrances and beauty products, and decide whether there are purchases that make sense during the opening period.
There is no need to buy something simply because there is a promotion, of course. The best way to approach any spending-based offer is to first consider whether the products are genuinely useful or whether they are items that would have been purchased anyway. If the answer is yes, the additional Beauty Bag and voucher can make the overall deal more appealing.
Check the Terms Before Spending
As with most opening promotions, shoppers should read the terms and conditions before making a purchase.
The promotion is stated to be subject to the applicable T&Cs and while stocks last. This is particularly important because the Beauty Bag contains multiple products and is likely to be available only in limited quantities.
VIP Gold status is also an important part of the offer, so shoppers should make sure they understand the membership requirements and how the $188 qualifying spend is calculated before checking out.
Those interested in the top-five mooncake reward should also remember that this is a limited reward rather than something every qualifying shopper receives.
It is always better to check with Novela’s staff at the outlet if there is any uncertainty about eligibility, qualifying purchases, voucher conditions or the availability of the Beauty Bag.
Worth Checking Out During the Opening Period
Overall, Novela’s Changi City Point opening promotion is worth considering for beauty shoppers who already have a planned purchase in mind.
The $188 qualifying spend is not a small amount, but the package becomes more interesting when considering the advertised Beauty Bag value of up to $160, two full-sized fragrances and additional beauty products from several recognised brands. The $10 off $100 Novela Shopping Voucher adds another useful perk, while the top five VIP Gold shoppers have a chance to receive mooncakes worth up to $75.
For shoppers around the east side, the opening also provides a convenient reason to visit Changi City Point and discover what the new Novela outlet has to offer.
The promotion starts on 3 September 2026, which means shoppers interested in the opening treats may want to visit earlier rather than leaving it until the end of the promotional period. Since the Beauty Bag promotion is available while stocks last, waiting too long could mean missing out.
Those planning a beauty shopping trip this September can therefore consider adding Novela Changi City Point to their itinerary. Just remember to check the latest terms, confirm VIP Gold eligibility and make sure the qualifying spend fits the shopping budget before purchasing.
For the original promotion announcement and any updates, shoppers can refer to the Novela Singapore Facebook post.
Promotional/Event Details
Date: 3-16 September 2026
Time: 11:00 AM – 10:00 PM
Venue: Novela Singapore, Changi City Point, B1-24/25
Promotion: VIP Gold shoppers who spend $188 can receive an Exclusive Beauty Bag worth up to $160, featuring two full-sized fragrances from Kenzo and Monotheme, beauty gifts from selected brands, and a $10 off $100 Novela Shopping Voucher. The top five VIP Gold shoppers can also receive complimentary mooncakes worth up to $75.
Terms: T&Cs apply. Beauty Bags and promotional gifts are available while stocks last.
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