If British food has a special place in your kitchen, the upcoming A Brilliant Taste of the UK promotion at Cold Storage and CS Fresh is one worth adding to the grocery list. Running from 3 to 16 September 2026, the promotion brings together a selection of familiar British groceries, from breakfast favourites and biscuits to cheese, sauces, coffee, tea and refreshing drinks.
For Singapore shoppers, this is also a good opportunity to pick up imported UK products at promotional prices without having to wait for a special occasion. Whether they are looking for something different for the weekend breakfast table, stocking up the pantry or simply fancying a few British treats, there is quite a variety to browse.
Better still, the promotion comes with an additional reason to take part. Selected purchases can give shoppers a chance to enter a yuu Points Lucky Draw for a pair of tickets to London, turning an ordinary grocery trip into a potential holiday opportunity.
A Taste of Britain Without Leaving Singapore
There is something appealing about British grocery products. Some are everyday staples that can easily become part of the weekly shopping routine, while others bring a little indulgence to meals and snacks.
At the A Brilliant Taste of the UK fair, shoppers can find products from brands such as Waitrose, Jordans, Carr’s, Miller’s, Jack Daniel’s, Mrs Darlington’s, Fever-Tree and Birchall, among others.
For breakfast, Waitrose Porridge Oats 1kg are available at $5.50, reduced from $6. Those who prefer something with a little more crunch can look out for Jordans Country Crisp Assorted 450g at $9.90, saving $1 from the usual $10.90.
There is also Tims Greek Style Kefir Yogurt Natural or Vanilla 450g at $10.90, down by $1, as well as Epicure Petits Pois and Baby Carrots 400g at $6.15.
These are the kinds of products that can make sense for shoppers who already buy similar groceries regularly. Rather than adding unnecessary items to the trolley, they can use the promotion as an opportunity to replenish things they genuinely enjoy.
A Good Excuse to Stock Up on Snacks
The snack and biscuit selection is another reason to have a look around the participating stores.
Cheese lovers can pick up Waitrose No. 1 Wookey Hole Cheddar 200g for $10.95, saving $1 from $11.95. For entertaining guests at home, Carr’s Assorted Biscuits are available at $7.50, compared with $8.50 previously.
There is also Miller’s Assorted Biscuits 75g at $4.90, reduced from $5.90, while Waitrose Mini Bites Assorted 200g are priced at $11, representing a $1.90 saving from $12.90.
For anyone with a sweet tooth, Waitrose No. 1 Assorted Chocolate 100g is $8.90, with savings of up to $2.65 depending on the variety.
These may seem like relatively small savings individually, but grocery promotions can become more worthwhile when shoppers are already planning to buy several items. A few dollars saved across multiple products can make a noticeable difference to the final receipt.
Bring More British Flavours Into Everyday Meals
The promotion is not limited to breakfast and snacks. There are also several sauces and condiments that can be useful for home cooking.
Jack Daniel’s BBQ Sauce Original or Honey 330g is available for $12.90, down from $14.50, giving shoppers a $1.60 saving. They can also find Loyd Grossman Assorted Sauces 190g at $8.80 and Mrs Darlington’s Assorted Chutneys 312g at $8.80.
For those who like keeping pantry ingredients on hand, Waitrose Albacore Tuna in Extra Virgin Olive Oil or Spring Water 220g is $16.95.
These products can be particularly handy when they want to add some variety to simple home-cooked meals. A good BBQ sauce can transform grilled meat, chutney can work nicely alongside cheese and biscuits, while sauces and pantry staples can make a quick meal feel a little less ordinary.
Coffee, Tea and Drinks Are Part of the Deal Too
For the morning coffee crowd, CafePod Nespresso Pods Brunch Blend or Intense Roast 55g are $8.95, reduced from $9.95.
Tea drinkers can also look out for Birchall Flavoured Tea Assorted 37.5g to 60g at $8.90, compared with $9.50.
If they are planning a gathering or simply want something refreshing in the fridge, Fever-Tree Tonic Water or Soda Water Assorted, 4 x 200ml, is $8.50, down from $9.90.
There are also more unusual drinks to explore. Hip Pop Kombucha or Soda Assorted 330ml is $3.90, reduced from $4.50, while Gusto Organic Carbonated Drink Assorted 275ml is $4.50, down from $4.90.
For shoppers who enjoy trying imported beverages, these offers provide a chance to experiment with something new without committing to a large quantity.
There Is More Than Grocery Savings
The London Lucky Draw adds an interesting twist to this promotion.
In partnership with yuu, shoppers who spend at least $25 on UK Fair products in a single receipt can enter the yuu Points Lucky Draw for a chance to win a pair of tickets to London.
That makes the promotion rather different from an ordinary supermarket discount. A planned grocery purchase could potentially put shoppers in the running for a much bigger prize.
There is also an online Sure Win Scratch Card opportunity for qualifying shoppers who spend between 20 August and 6 September 2026, with prizes from Trip.com and yuu Bonus Points. This means shoppers may want to check the applicable requirements before making their purchase so they do not miss an available entry or reward.
Online shoppers are not left out either. Those registering for Cold Storage Online can scan the relevant registration QR code to receive $30 in welcome coupons, subject to the applicable terms and conditions.
Why Should Shoppers Visit?
The biggest reason to visit is the combination of variety, promotional pricing and extra rewards.
This is not necessarily about buying everything on the list. Instead, shoppers can take a look at the featured products and pick out the items that make sense for their household. Someone who regularly buys porridge oats, coffee pods, biscuits or sauces could make the promotion work to their advantage by timing their purchase during the promotional period.
The London draw is another appealing reason to participate. There is no guarantee of winning, of course, but eligible shoppers have the opportunity to turn a qualifying grocery purchase into a chance at a memorable prize.
It is also a good opportunity for those who enjoy British flavours but do not usually buy imported products. With several products discounted, trying something new can feel more worthwhile.
Shop Early for the Best Selection
As with most grocery promotions, shoppers should avoid leaving everything until the final day if there are particular products they want. The promotion is subject to stocks lasting, and product availability may differ between stores.
The fair is available at participating Cold Storage and CS Fresh stores, while online shopping is available through the Cold Storage website.
Before heading down, it is sensible to check the latest information, participating locations and any exclusions or additional terms. Prices are also subject to change, and promotional products may not be available at every outlet.
For anyone who enjoys discovering imported groceries, A Brilliant Taste of the UK offers a straightforward reason to browse the shelves this September. With British breakfast staples, biscuits, cheese, sauces, coffee and drinks available alongside promotional savings and a chance to win a pair of London tickets, there is plenty to make the grocery trip more interesting.
So, if a British-inspired pantry refresh is already on the shopping list, 3 to 16 September 2026 could be a good time to visit Cold Storage or CS Fresh and see what is available. Just remember to check the qualifying purchase requirements if they want to take part in the lucky draw or other rewards.
Promotional/Event Details
Date: 3-16 September 2026
Time: During regular operating hours of participating Cold Storage and CS Fresh stores
Venue: Participating Cold Storage and CS Fresh stores across Singapore
Online: Cold Storage Online
Promotion: A Brilliant Taste of the UK – UK groceries promotion
Featured deals: Selected British groceries, snacks, cheese, sauces, condiments, coffee, tea and beverages at promotional prices
Lucky Draw: Spend at least $25 on UK Fair products in a single receipt for a chance to win a pair of tickets to London via the yuu Points Lucky Draw
Online Welcome Offer: New Cold Storage Online registrations can receive $30 in welcome coupons, subject to terms and conditions
Important: While stocks last. Availability varies by store. Exclusions and additional terms and conditions apply.
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