Raising a child in Singapore comes with its fair share of responsibilities – and expenses. From premium formula milk to quality diapers and nourishing baby snacks, the costs can quickly add up. That’s why it’s worth keeping an eye out for sales that genuinely help families stretch their budget without compromising on quality.
From 3 to 16 July 2025, NTUC FairPrice is offering a fantastic opportunity for parents, grandparents, and caregivers to stock up on baby necessities during their Baby & Me Promotion. This nationwide sale covers an extensive range of baby products, including growing-up milk, diapers, toiletries, baby-friendly snacks, and probiotics – all at discounted prices.
Whether preparing for a newborn or shopping for an active toddler, this promotion is tailored to meet every stage of a child’s early development. Let’s dive into why this deal deserves your attention and how shoppers in Singapore can make the most of it.
Why This Deal is Worth Your Time
1. Significant Savings on Must-Haves
Parents know that certain baby essentials need to be purchased frequently. These are items that quickly disappear from the shelves at home – think milk formula, baby wipes, diapers, and bath products. The NTUC FairPrice Baby & Me Promotion makes these items more affordable with discounts up to 33% off.
Imagine saving over $20 on a 3-pack of premium Drypers SuperDry diapers or paying just $51 for a tin of Bellamy’s Organic Milk Powder. These aren’t just token discounts; they’re substantial enough to reduce monthly expenses for families.
2. Wide Selection of Trusted Brands
FairPrice has brought together some of the most trusted names in baby care. Whether you’re loyal to Nestlé NAN, Pediasure, HiPP, Drypers, Bellamy’s, or Gerber, the promotion covers many leading brands that are often top-rated by parents and paediatricians alike. There’s also a great mix of organic and allergen-friendly options, giving shoppers confidence in what they’re purchasing for their children.
3. One-Stop Convenience
What makes this deal even more convenient is that it’s available at all NTUC FairPrice, FairPrice Finest, and FairPrice Xtra outlets. No need to travel far or hunt across multiple stores. Shoppers can easily find these offers at their nearest FairPrice outlet or even combine it with a grocery run. It’s a smart way to manage time and expenses in one go.
Highlighted Promotions Not to Miss
Let’s break down some of the top deals available during this limited-time campaign:
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Nestlé NAN Optipro Stage 3 (850g): 2 for $87.10 (save $11.90, 12% off usual price of $99)
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Pediasure Gold with Peptigro (2.4kg): $108.20 per box (save $5.64, 4% off usual price of $113.84)
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HiPP Combiotic Stage 4 (800g): 2 for $99 (save $12, 10% off usual price of $111)
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Drypers SuperDry Premium Pants (3 packs): 3 for $45.90 (save $22.95, 33% off usual price of $68.85)
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Bellamy’s Organic Milk Powder (900g): $51 per tin (save $5.02, 9% off usual price of $56.02)
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Gerber Lil Crunchies (42g): 2 for $12.90 (save $1.40, 9% off usual price of $14.30)
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Maeli Organic Puffs (40g): $5.85 each (save $1.05, 15% off usual price of $6.90)
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Atopalm MLE Cream (100ml): $33.41 per tub (save $5.89, 14% off usual price of $39.30)
Shoppers can also look forward to FairPrice exclusives like:
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Scotts DHA Gummies (200s): $20.90 per pack (Buy 2 Get 1 Free)
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Lactokids Probiotics (60s): 2 for $113 (save $29.20, 20% off)
Great for Gifting or Sharing
For those attending baby showers, visiting friends with newborns, or even gifting essentials to relatives, these offers provide a cost-effective way to give meaningful and practical items. Items like baby wash, yogurt snacks, or probiotics make excellent gift basket additions, showing care while staying within budget.
How to Maximise Your Haul
Here are some practical ways to stretch those savings even further during the promotion period:
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Combine Discounts: FairPrice often runs additional in-store deals. Try stacking any available storewide vouchers or FairPrice membership points.
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Go Early: Limited stocks apply to many of these items. Popular items like Nestlé NAN or Drypers may sell out fast, especially in high-traffic outlets.
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Buy in Bulk: The discounts scale well when purchasing multiple units. Stock up on milk powder or bath care for a few months ahead to save time and money.
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Use FairPrice App or Website: Check product availability or order online for click-and-collect or delivery, depending on your schedule.
Transparent Terms, Clear Offers
All promotions are clearly labelled and valid while stocks last. It’s worth noting that the promotional prices cannot be used in conjunction with other ongoing discounts or vouchers unless explicitly mentioned. Also, product selection may vary depending on store size and location, so visiting larger outlets like FairPrice Xtra could yield more variety.
For the most up-to-date details, shoppers can visit the official FairPrice website here: https://www.fairprice.com.sg
Final Thoughts: Why You Shouldn’t Miss This
Raising children in Singapore is no small feat, especially when costs seem to be increasing across the board. Promotions like the NTUC FairPrice Baby & Me event are more than just marketing—they provide a genuine chance for families to save, restock essentials, and shop for high-quality baby items with confidence.
From savings on daily-use diapers and milk powders to useful skin care and healthy snacks, this is a well-curated event that ticks all the right boxes for new and seasoned parents alike. It’s also a gentle reminder that supporting families doesn’t always have to come at a premium.
Make the most of these deals before they’re gone – this two-week window is the perfect time to shop smarter for the little ones.
Promotional/Event Details:
Date: 3–16 July 2025
Time: During Operating Hours
Venue: All NTUC FairPrice, FairPrice Finest & FairPrice Xtra outlets islandwide

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