Football fans and travel enthusiasts alike now have a reason to pack their bags and head to Jakarta, as The Ascott Limited has officially launched Asia’s first Chelsea-themed hotel suites. This marks a significant milestone not just for the hotel chain, but also for football hospitality in the region. As the official hotel partner of Chelsea Football Club, The Ascott Limited has created an innovative concept that brings the electrifying atmosphere of Stamford Bridge right into the heart of Indonesia’s capital.
The launch event, which took place on 29–30 November 2025 during The Famous CFC Jakarta, was nothing short of spectacular. More than 400 fans, along with loyal Ascott Star Rewards (ASR) members, gathered to celebrate this unique experience. Attendees were treated to a weekend of immersive activities including a fireside chat with football legends, meet-and-greet opportunities with guests, pre-match gatherings, and even a live watch party for the Chelsea vs Arsenal match.
The Chelsea-themed suites are now available at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta, giving fans two distinct options for their stay. At Ascott Sudirman Jakarta, guests can book the “Legend Suite,” a space carefully designed to reflect the history and prestige of Chelsea FC. Meanwhile, at Citadines Sudirman Jakarta, the “Bridge Suite” immerses guests in a matchday-inspired experience that brings the stadium excitement to their doorstep. Both suites feature a combination of premium Chelsea memorabilia, sleek audiovisual setups for live match viewing, and Ascott’s signature hospitality.
What makes these suites stand out is the attention to detail. Every corner is designed with Chelsea fans in mind, from the carefully curated memorabilia to the immersive audiovisual experiences that simulate the atmosphere of Stamford Bridge on matchdays. Guests can feel the roar of the crowd, the excitement of the game, and even the pride of being part of Chelsea’s global community. For die-hard fans, it’s not just a hotel stay—it’s an opportunity to live and breathe the Chelsea football experience without flying across continents.
One of the highlights of the launch was the presence of Gary Cahill, former Chelsea FC defender and club legend, who personally unveiled the suites. Cahill’s involvement added an extra layer of authenticity and excitement, as fans had the chance to meet a player who has contributed immensely to the club’s history. The fireside chat allowed fans to hear firsthand stories from Cahill’s career, his experiences on the pitch, and insights into what it truly means to be part of Chelsea FC.
But the experience doesn’t stop at football. The suites are designed to combine luxury with fandom, making it a perfect option for families, couples, or solo travellers who want to enjoy a one-of-a-kind stay. Ascott’s hospitality ensures that every guest receives premium service, from personalised check-ins to curated in-room experiences, making it a comfortable and memorable stay. The combination of high-end design and football-themed décor means that even non-fans can appreciate the creativity and attention to detail.
For fans who want more than just a stay, the weekend launch offered exclusive perks. The pre-match gatherings allowed guests to mingle with other Chelsea supporters, creating a community atmosphere that is often reserved for matchdays at Stamford Bridge itself. The live watch party for the Chelsea vs Arsenal match brought together fans in celebration and rivalry, demonstrating the power of football to unite people from different backgrounds and nationalities.
Additionally, Ascott Star Rewards members enjoyed a range of exclusive benefits, including early access to suite bookings, special meet-and-greet opportunities, and unique memorabilia giveaways. This not only reinforces Ascott’s commitment to loyalty and guest satisfaction but also adds tangible value for fans who participate in the programme. For travellers visiting Jakarta, it’s a rare chance to combine leisure, luxury, and sports in a single experience that’s difficult to replicate elsewhere.
Why should anyone consider this unique promotion? First, it’s a one-of-a-kind experience in Asia. Chelsea fans no longer need to travel to London to feel the matchday excitement—they can enjoy it in a premium, hotel-suite setting in Jakarta. Second, the combination of immersive design, premium memorabilia, and audiovisual enhancements makes every stay feel like a VIP football experience. Third, with Ascott’s trusted reputation for comfort and service, guests can enjoy luxury hospitality alongside their passion for football, making it a perfect getaway for both leisure and fandom.
Moreover, the timing of this promotion aligns perfectly with the ongoing football season, meaning fans can plan their trips around match schedules to maximise the excitement. Whether it’s celebrating a Chelsea victory, reliving historic club moments through memorabilia, or simply enjoying a luxurious stay with friends or family, the Chelsea-themed suites offer something for everyone.
The launch also highlights a broader trend in the hospitality industry: themed experiences that combine lifestyle, culture, and fandom. By introducing these Chelsea-themed suites, The Ascott Limited is setting a benchmark for how hotels can innovate and provide guests with memorable, immersive experiences. For travellers who are always on the lookout for unique stays or exclusive offers, this is undoubtedly an opportunity not to be missed.
In addition, the location of the suites in Jakarta’s central district makes it convenient for exploring the city. Guests can enjoy the bustling business area, shopping, and cultural attractions, all while staying in a luxurious suite that celebrates one of the world’s most iconic football clubs. This combination of leisure, sport, and city life ensures that guests receive a holistic experience that goes beyond just a hotel stay.
For families, this promotion provides an excellent opportunity to introduce children to football culture while enjoying premium hotel amenities. The themed décor, audiovisual elements, and memorabilia create a playful yet sophisticated environment, ensuring that guests of all ages can engage with the Chelsea experience. It’s also a chance for international travellers or expatriates in Southeast Asia to enjoy a familiar taste of home football culture without leaving the region.
Finally, beyond the excitement and unique experience, this promotion is also an investment in memories. Guests can take photos with iconic memorabilia, share moments from the watch parties, and take home exclusive souvenirs, making every visit memorable long after they’ve checked out. It’s an experience that combines passion, luxury, and community in a way that few hotel promotions can match.
In short, whether someone is a die-hard Chelsea fan, a football enthusiast, or a traveller seeking unique experiences in Jakarta, the Chelsea-themed suites at Ascott Sudirman and Citadines Sudirman offer a compelling reason to book a stay. With the combination of exclusive memorabilia, immersive audiovisual elements, luxurious accommodations, and the chance to meet football legends, it’s a promotion that promises both excitement and comfort.
To make the most of this promotion, interested guests should plan their visits around special events like matchday watch parties or Ascott Star Rewards exclusives. Early bookings are recommended, especially for fans wanting to experience the “Legend Suite” or the “Bridge Suite,” as these unique offerings are likely to be in high demand.
The Ascott Limited has succeeded in merging two worlds—luxury hospitality and football passion—into a single, remarkable experience. It’s a promotion that appeals not only to fans but also to anyone looking for a memorable, themed hotel stay with a touch of sporting history. For anyone in Southeast Asia or planning a visit to Jakarta, this is the perfect opportunity to enjoy the glamour of Chelsea FC, experience top-tier hospitality, and create lasting memories.
For more information or to book your Chelsea-themed suite, visit Ascott Jakarta.
Promotional/Event Details:
Date: 29 November 2025 Onward
Time: Check-in 3:00 PM onwards
Venue: Ascott Jakarta, Jl. Kebon Kacang Raya No.2, Kb. Melati, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10230, Indonesia
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