As Chinese New Year preparations reach their busiest stretch, grocery bills can easily spiral out of control. Between stocking up for reunion dinners, buying drinks for visiting relatives, and ensuring the house is properly cleaned before guests arrive, many households feel the pinch around this time of year. That is exactly why Sheng Siong’s Chinese New Year Purchase With Purchase (PWP) Super Value Deals promotion stands out as one of the most practical and worthwhile grocery campaigns to pay attention to this festive season.
Running from 29 January to 4 February 2026, this promotion is clearly designed for everyday shoppers who are already doing their regular grocery runs. Instead of asking shoppers to buy unnecessary items just to enjoy a discount, Sheng Siong keeps things straightforward. Spend a minimum of $30 in a single receipt, using any payment mode including CDC Supermarket Vouchers, and shoppers become eligible to purchase selected items at sharply reduced “Super Value” prices. There is no complicated membership sign-up or digital coupon to redeem, making it easy for families, seniors, and busy working adults to benefit immediately.
What makes this promotion especially attractive is the nature of the products included. These are not novelty items or slow-moving stock. The curated list focuses on staples that households actually use during Chinese New Year and beyond. From beverages for open houses, to rice and cooking oil for family meals, to cleaning and personal care products needed before and after the festivities, the value is practical and long-lasting.
One of the headline bargains of this campaign is undoubtedly the Tropicfarmers Chrysanthemum Tea. At a promotional price of just $6.80 for a carton of 24 bottles, down from the usual $19.20, this single item alone delivers savings that are hard to ignore. Chrysanthemum tea is a Chinese New Year essential, often served cold to guests as a refreshing and symbolic drink. For households hosting multiple visiting days, buying individual bottles would normally cost far more. Securing a full carton for under $7 helps stretch the festive budget significantly while ensuring there is always something ready to serve.
Coffee drinkers are not left out either. The Gold Roast 3-in-1 Coffee Mix Reduced Sugar is offered at $4.25 instead of $6.35. This is a familiar brand many households already keep on hand, especially for older guests or early mornings during the holiday period. While the discount may seem modest compared to some of the other items, savings add up quickly when multiple household staples are purchased in one trip.
For those planning reunion dinners or home-cooked meals throughout the festive week, the deals on pantry essentials are particularly timely. Heritage Farm Everyday Basmati Rice (5kg) is reduced to $9.99 from $16.50, a rare price point for premium basmati rice. This variety is known for its long, fluffy grains and aromatic quality, making it suitable for both festive dishes and everyday meals after Chinese New Year. Buying rice at this price offers value that extends well beyond the promotion period.
Cooking oil is another necessary expense during Chinese New Year, when frying and stir-frying are more frequent. Happy Family Rice Bran Oil (2L) is available at $6.99 instead of $10.50, making it a sensible option for families looking for a healthier oil without paying premium prices. Combined with discounted noodles such as LG Yellow Noodles at $1.00 and Nongshim Glass Noodles at $2.75, shoppers can prepare a wide variety of festive and comfort dishes while keeping costs under control.
Even instant noodles find their place in this promotion, with Han Tai Hot Chicken Flavour Instant Noodles priced at $2.70 for a pack of five. These are ideal for quick meals during busy visiting days or late-night suppers when the fridge is running low. Having these affordable options on hand adds convenience without straining the grocery budget.
Beyond pantry items, Sheng Siong also includes fresh and frozen products that cater to families with children or those planning easy meals during the holiday period. Jean Fresh Frozen Salmon Fillets are discounted to $4.65 per portion, offering a simple yet nutritious option that can be pan-seared or baked with minimal effort. Happy Family Popcorn Chicken, reduced to $4.45 from $8.50, is a family favourite that works well as a snack for visiting children or a quick air-fried dish when cooking time is limited.
The Dasoon Cooked Quail Eggs deserve special mention, not just for their price of $1.95, but also because shoppers are allowed to purchase up to two units per $30 spent. Quail eggs are commonly used in steamboats, braised dishes, or festive platters, and having them pre-cooked saves both time and effort during an already busy period.
Chinese New Year cleaning is another unavoidable reality, and Sheng Siong clearly recognises this by including strong household and personal care discounts. Dettol Antiseptic Liquid at $4.95 offers a full 50 per cent saving, helping households maintain cleanliness and hygiene as visitors come and go. Lifebuoy Shower Gel Refills, priced at $3.55, and Listerine Mouthwash at $4.55 ensure daily essentials are stocked at prices rarely seen outside major sales events. Even simple items like Royal Gold Lotion Tissue packs are included, reminding shoppers that small necessities can quietly add up if not bought on promotion.
For seniors and CHAS card holders, the savings can go even further. Sheng Siong continues to offer a 4 per cent discount for seniors aged 60 and above every Tuesday and Wednesday, as well as CHAS discounts on Thursdays and Fridays depending on card type. When combined with the PWP Super Value Deals, these additional discounts can make a noticeable difference, especially for households shopping for extended families.
What truly sets this promotion apart is its timing. Positioned in the final days leading up to Chinese New Year, it addresses last-minute shopping needs without the inflated prices often seen during festive peaks. By consolidating purchases to meet the $30 minimum spend, shoppers can unlock multiple discounted items in a single trip, making it both time-efficient and cost-effective.
For families who value practicality over gimmicks, this Sheng Siong Chinese New Year PWP promotion is worth a visit. The combination of essential items, meaningful discounts, and straightforward mechanics makes it one of the more sensible grocery deals available during this festive season. Shoppers are encouraged to head down early, as popular items are likely to sell out quickly while stocks last.
Promotional/Event Details
Date: 29 January–4 February 2026
Time: Store operating hours
Venue: All participating Sheng Siong outlets islandwide, Singapore
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