For many households in Singapore, weekly grocery shopping is not just a routine task, it is a careful balancing act between quality, convenience, and cost. With daily expenses adding up quickly, finding genuine value-for-money deals makes a real difference to the monthly budget. This is where NTUC FairPrice continues to stand out, especially during its Weekly Must Buy Deals campaign running from 29 January to 4 February 2026.
This latest “Price Drop Buy Now” promotion is particularly generous. Shoppers can expect savings of up to 54% on a wide range of everyday essentials, from pantry staples and frozen foods to laundry care, personal hygiene items, and popular beverages. Instead of token discounts, this campaign focuses on real, practical items that most households purchase regularly, making it worth planning a dedicated shopping trip.
One of the biggest strengths of this weekly promotion is how well-rounded it is. It is not limited to just food or just household items. Instead, it covers almost every corner of the home, making it ideal for families looking to restock after the festive period or individuals trying to stretch their grocery dollars further.
Starting with groceries and pantry staples, this week’s catalogue offers several highlights that deserve attention. A standout deal is the Kinohimitsu Imperial Japanese Abalone in a 425g can, now priced at $9.95 instead of the usual $19.90. A 50% reduction on a premium ingredient like abalone is rare, and this deal is particularly attractive for those planning special meals or festive-style home cooking without paying restaurant prices. It is also shelf-stable, which means shoppers can buy it now and save it for future occasions.
Cheese lovers will appreciate the buy-one-get-one-free promotion on Cowhead Natural Cheese Slices. At $7.60 per pack for two, shoppers can mix and match flavours such as Cheddar, Emmental, Gouda, or Mozzarella. This is a practical deal for families with children or anyone who regularly prepares sandwiches, toasties, or baked dishes. Cheese is not cheap in Singapore, so this kind of promotion offers meaningful savings.
Frozen food options are equally appealing. CP Honey Wings, a popular freezer staple, are now available at $18.50, down from $22.36. These wings are convenient for quick meals, gatherings, or even as a snack option when unexpected guests drop by. Having affordable freezer-ready food at home reduces the temptation to order takeaway, which can quickly become expensive.
Rice remains a household essential, and FairPrice Jasmine Fragrant Rice in a 5kg bag is now priced at $7.65 instead of $9.20. While the percentage saving may seem modest compared to other deals, rice is a long-term staple, and any reduction helps over time. Combined with the value pack of Knife Brand Cooking Oil, which now includes 5L plus an extra 1L for $19.50, this promotion supports households that cook frequently at home.
Health-conscious shoppers are not left out either. Origins Organic Raw Honey, exclusive to FairPrice, is now available at $18.95 instead of $25.46. This 25% saving makes it easier to choose a natural sweetener for daily use, whether for tea, breakfast, or baking.
Moving beyond the kitchen, the household and personal care section is where this promotion becomes even more impressive. Some of the deepest discounts can be found here, making it the ideal time to stock up on essentials that do not spoil and are used daily.
Dynamo 4-in-1 Laundry Capsules are now offered at two packs for $31.90, down from a combined usual price of $66.40. That represents a saving of over 50%, which is significant given how frequently laundry detergents are purchased. Buying in bulk during promotions like this reduces the cost per wash and provides long-term savings.
Hygiene products are another highlight. Dettol Anti-Bacterial Hand Wash is available on a buy-one-get-one-free basis at $4.09 per bottle. This effectively halves the cost and ensures households can maintain hygiene standards without overspending. Fabric care is also more affordable with Softlan Fabric Conditioner Refill packs priced at three for $6.95, compared to the usual $10.59.
Bathroom essentials have not been forgotten. Vinda 3-Ply Bathroom Tissue packs are now $11.25 instead of $15.79, with an added in-store incentive of $3 off a $15 purchase of Vinda products. This layered value approach rewards shoppers who plan their purchases carefully.
For oral care, the Colgate Total Toothpaste Value Pack offers both savings and a free gift. Priced at $15.95, it comes with a Mr. PA Mug, and there is also a chance to redeem a free Mr. PA Trolley worth $65 with a minimum spend on participating brands. These gift-with-purchase deals add extra value, especially for families.
Beverages and snacks are where the headline savings truly shine. Yeo’s First Harvest Green Tea and White Peach Tea cartons are priced at just $5.95 per carton, down from up to $13.01. A discount of up to 54% makes this one of the strongest beverage deals seen recently. It is ideal for offices, families, or anyone who prefers to stock up on drinks in advance.
Pokka packet drinks also feature prominently, with cartons priced at $7.90 instead of $14.40. Coffee lovers can enjoy savings on Starbucks Nespresso Capsules, now available at six boxes for $39.95. Snack options like Lay’s Potato Chips round out the promotion, making it easy to plan movie nights or small gatherings without overspending.
Adding to the excitement this week is the opening of FairPrice Square 2 at Novena. Located at 10 Sinaran Drive, #04-46/47/48, Square 2, this new outlet operates daily from 9AM to 10PM. Residents and office workers in the area now have a convenient new location to access these weekly deals, along with exclusive in-store opening specials.
Beyond discounts, gift-with-purchase promotions add another layer of value. Shoppers purchasing Enfagrow or Enfamama products can receive a LUMOS Kids Tablet worth $299 with a minimum spend. Meanwhile, a Neoflam Saucepan is available with a $98 nett purchase of participating Nestlé brands. These offers are particularly attractive for families and long-term planners.
Overall, this NTUC FairPrice Weekly Must Buy Deals campaign stands out because it focuses on practical savings rather than gimmicks. The combination of deep discounts, buy-one-get-one-free deals, and useful gifts makes it worth visiting FairPrice outlets during this promotional window. For anyone looking to reduce grocery spending while maintaining quality and convenience, this week presents a timely opportunity.
Promotional/Event Details:
Date: 29 January–4 February 2026
Time: Store operating hours (varies by outlet, typically 8AM–10PM; Square 2 outlet 9AM–10PM)
Venue: All NTUC FairPrice outlets across Singapore, including FairPrice Square 2, 10 Sinaran Drive, #04-46/47/48, Square 2, Singapore 307506
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