For savvy shoppers in Singapore who appreciate quality without the hefty price tag, Sheng Siong is offering a deal this week that is too good to pass up. From 29 April to 5 May 2025, their Housebrand Weekly Promotion is rolling out across all Sheng Siong outlets islandwide. This sale is not just about slashing prices – it’s about helping families save on essential goods they use daily.
This promotion is ideal for anyone trying to manage their household budget more effectively. With the rising cost of living, every dollar counts – and Sheng Siong’s Housebrand items are known for being reliable, affordable, and often just as good, if not better, than premium brands. Whether it’s rice, coffee, snacks, or hygiene products, this week’s deals cover all the basics and beyond.
Let’s break it down and show exactly why this promotion deserves attention.
Why Visit Sheng Siong During This Weekly Promotion?
When it comes to household essentials, few things are more satisfying than scoring a great deal on something regularly used. That’s what Sheng Siong is delivering this week. Here’s why they are making waves with their Housebrand Weekly Specials:
1. Reliable Housebrand Products
Sheng Siong’s housebrands, such as Heritage Farm, Happy Family, Lebao, and Powerplus, have earned a solid reputation in Singapore. These products are not unknown generics — they are carefully selected and refined to match the needs of local consumers. By reducing marketing costs and dealing directly with manufacturers, Sheng Siong is able to offer these products at prices significantly lower than name brands.
2. Deep Discounts on Everyday Essentials
The focus of this weekly promotion is on items people buy frequently. Here’s a glimpse of the top bargains available:
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Heritage Farm Everyday Basmati Rice 5kg
Now $13.99 (U.P. $16.50) – a 15% discount.
Perfect for families that consume rice daily, this is a great opportunity to stock up and save. -
Heritage Farm Premium Soluble Coffee 200g + 50g Free
Just $10.95 (U.P. $15.95) – a massive 31% off.
For coffee drinkers, this deal offers value and volume in one. -
Happy Family Sandwich Crackers / Wafer Sticks (Assorted) 130g/90g
Buy 1 Get 1 Free at $2.45 – an effective 50% savings.
Ideal for snack time, school lunch boxes, or office nibbles. -
Lebao Pork Luncheon Meat 397g (3 cans)
Now $6.99 for 3 (U.P. $9.75) – 28% off.
A pantry staple for many Singapore households. -
Softess Kitchen Towel (Safari Edition) 8 Rolls x 60 Sheets
$8.95 for 2 packs (U.P. $13.80) – 35% savings.
Handy and hygienic, this offer is great for keeping the kitchen well-stocked. -
Powerplus Anti-Bacterial Bodywash 1000ml (Assorted)
Buy 1 Get 1 Free at $8.90 – a whopping 55% savings.
A practical deal that combines cleanliness and value.
These savings can add up quickly for families doing a regular grocery run.
3. Available at All Sheng Siong Outlets
This promotion isn’t confined to selected stores. Every Sheng Siong outlet across Singapore is participating, making it accessible to everyone regardless of location. Whether near the heartlands or in more central areas, shoppers can enjoy the same discounts and the same quality.
Need help finding a store? Use their Sheng Siong Store Locator to find the nearest outlet.
4. Limited-Time Offer – Shop Early
Running only from 29 April to 5 May 2025, this is a brief window to take advantage of these special prices. With promotions this good, some items may fly off the shelves quickly. Sheng Siong encourages shoppers to visit early in the week to avoid disappointment and make the most of the deals while stock lasts.
5. Practical Reasons to Go
Beyond the numbers and discounts, this is an opportunity to shop smarter:
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Reduce Grocery Costs Without Sacrificing Quality
With trusted housebrand items, shoppers don’t have to compromise on quality to save money. -
Plan and Stock Up for the Month Ahead
Deals on rice, canned goods, and cleaning items make it ideal for stocking up pantry essentials. -
A Stress-Free Experience
Sheng Siong outlets are known for their efficient layout and ease of shopping – many locations are open late, and some even 24/7.
Why They Should Not Miss It
In times when saving money matters more than ever, this promotion stands out as a practical way for households to stretch their budgets. It also helps those supporting larger families, planning bulk meals, or simply looking to get more for every dollar spent.
Housebrand products are sometimes overlooked in favour of flashy branded items, but Sheng Siong challenges that idea by delivering high quality at great prices. When these already-affordable products go on promotion, it creates a golden opportunity.
Even for those who may not need to stock up in bulk, there’s something appealing about paying less for more – whether it’s the satisfaction of grabbing a deal or the peace of mind that comes with a well-stocked home.
So if someone’s weekly grocery list includes any of the above – or even if they’re just curious to try some quality housebrand alternatives – this week is the perfect time to visit Sheng Siong and explore the shelves.
Promotional/Event Details:
Date: 29 April–5 May 2025
Time: Daily, operating hours vary by outlet
Venue: All Sheng Siong outlets across Singapore
Find your nearest store here: Sheng Siong Store Locator
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