Sanrio fans in Singapore have another lovely reason to visit their neighbourhood convenience store! Starting from 28 October 2026, 7-Eleven Singapore is bringing back the much-loved Sanrio characters with the return of the Sanrio Characters Friends 2 collection, featuring eight adorable designs priced at just $6.90 each.
Whether you have been collecting Sanrio merchandise for years or simply enjoy cute character collectibles, this latest release is worth checking out. With eight different designs to look forward to, fans can browse the collection, choose their favourite characters and perhaps even pick up a few extras to share with friends or family.
The collection is distributed by Simply Toys (@simplytoyssg), giving Sanrio enthusiasts another opportunity to add something charming to their collection without necessarily spending a large amount. However, availability varies from store to store, and the items are offered while stocks last, so those interested should check their nearest 7-Eleven outlet early.
Sanrio Characters Friends 2 Returns to 7-Eleven Singapore
Sanrio characters have a special place in the hearts of fans of all ages. Their recognisable designs, cheerful personalities and timeless appeal have made them popular choices for collectibles, gifts and everyday accessories.
The return of Sanrio Characters Friends 2 gives fans another opportunity to enjoy these familiar characters through a collection of eight adorable designs. At $6.90 per item, the range offers a relatively affordable way to enjoy a little Sanrio-themed shopping during an ordinary trip to the convenience store.
One of the most appealing aspects of this release is its variety. With eight designs available, collectors can look out for the characters they love most, while casual fans can simply choose the one that catches their eye. Those who enjoy collecting different designs may also find the range tempting, particularly if they want to build a coordinated display at home or add a new item to an existing Sanrio collection.
As this is a returning collection, fans who missed an earlier opportunity to pick up these character items may want to take this chance to see what is available.
Eight Adorable Designs to Look Out For
The Sanrio Characters Friends 2 collection features eight designs, making it an attractive release for anyone who enjoys collecting character merchandise.
For dedicated collectors, having several designs to choose from adds to the fun. You can look for your favourite character, select a design that matches your personal taste or consider picking up different items to create a more varied collection.
These cute character collectibles could also make charming additions to a bedroom shelf, work desk or personal display area. If you enjoy decorating your space with items that reflect your interests, a small Sanrio collectible can be an easy way to add a little personality without taking up too much room.
They may also be suitable as small gifts for friends, colleagues or family members who appreciate Sanrio characters. At $6.90 each, the items offer a potential gift option for birthdays, casual surprises or simple tokens of appreciation. Before purchasing, however, it is worth checking the specific product and packaging to make sure the item is suitable for the person receiving it.
Do remember that the original announcement confirms eight designs but does not provide a complete list of the individual characters. If you have a particular favourite in mind, it is best to visit a participating outlet and check the designs available there rather than assume that every store carries the full collection.
How Much Does the Sanrio Characters Friends 2 Collection Cost?
The price is straightforward: each design costs $6.90.
Here is a quick guide to help you plan your spending:
- One item: $6.90
- Two items: $13.80
- Three items: $20.70
- Four items: $27.60
- All eight designs: $55.20, if one of each design is available for purchase at the stated individual price.
This makes it easier to decide how much you would like to spend before visiting the store. If you only want one favourite character, you can keep your spending below $10. If you are a more serious collector hoping to get several designs, you can work out your budget in advance.
Please note that the total for eight items is a simple calculation based on the advertised price. It does not guarantee that all eight designs will be available at any particular outlet, nor does it confirm that every design can be purchased in a complete set.
For bargain hunters, the main attraction is the chance to purchase individual character collectibles at a clearly stated price. While the promotion does not advertise an additional discount or bundle offer, the $6.90 starting point may appeal to shoppers who want a small treat without committing to a more expensive merchandise purchase.
Why Should You Check Out This Sanrio Promotion?
There are several reasons why this release may be worth adding to your shopping list.
First, it is an easy treat for Sanrio fans. You do not necessarily need to plan a special shopping trip to enjoy the collection. Since 7-Eleven outlets are convenient places to visit during everyday errands, you can look out for the items while picking up your usual drinks, snacks or household essentials.
Second, the price makes it easier to set a spending limit. At $6.90 per item, you can choose a single collectible or decide how many designs fit your budget. This is particularly useful for younger fans and collectors who prefer to purchase their merchandise gradually rather than spend a large amount at once.
Third, the eight-design collection gives you a choice. Collectors can search for their favourite characters, while gift shoppers can select an item that suits the recipient’s interests. If you already own other Sanrio merchandise, the new collection may also provide an opportunity to expand your display.
Finally, the limited availability adds a reason to shop early. The announcement states that product availability varies by store and that items are available while stocks last. Although no specific end date has been announced, waiting too long could mean missing out on a design you wanted.
It is sensible to check availability before making a special journey, especially if you intend to visit a particular outlet for a specific character.
Where Can You Find the Collection?
The Sanrio Characters Friends 2 collection is being introduced at 7-Eleven Singapore from 28 October 2026 onwards. However, the announcement does not identify a complete list of participating outlets, and stock levels may differ between locations.
The best approach is to check your nearest 7-Eleven store and ask whether the Sanrio Characters Friends 2 items are available. If you are looking for a particular design, confirm its availability before travelling to the outlet.
You can also refer to the original announcement on Facebook for the promotion information:
View the original 7-Eleven Singapore announcement
The collection is distributed by Simply Toys (@simplytoyssg), so Sanrio fans can also keep an eye on the distributor’s updates for relevant merchandise information.
Do Not Wait Too Long If You Have a Favourite Design
The return of Sanrio Characters Friends 2 is a fun opportunity for fans to enjoy a little character-themed shopping at 7-Eleven Singapore. With eight adorable designs priced at $6.90 each, the collection offers a simple way to treat yourself, add to your collectibles or find a small gift for someone who loves Sanrio.
There is no need to purchase every design if you are shopping on a budget. Start with the character you like most, decide how much you are comfortable spending and see what your nearest outlet has in stock.
Since availability varies by store and the collection is offered while stocks last, checking early is the best way to improve your chances of finding the design you want.
If you are a Sanrio enthusiast or simply enjoy cute collectibles, remember to look out for the Sanrio Characters Friends 2 collection on your next visit to 7-Eleven Singapore from 28 October 2026 onwards.
Promotional/Event Details
Date: From 28 October 2026 onwards, while stocks last
Time: Subject to individual 7-Eleven Singapore outlet operating hours
Venue: 7-Eleven Singapore outlets; product availability varies by store
Promotion: Sanrio Characters Friends 2 collection featuring eight adorable designs
Price: $6.90 per item
Distributor: Simply Toys (@simplytoyssg)
Official Source: https://www.facebook.com/100064558549327/posts/
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.