When it comes to iconic local snacks in Singapore, Bee Cheng Hiang is one name that effortlessly stands out. For decades, they have been a mainstay in the hearts and homes of many Singaporeans, known for their high-quality bak kwa, delicious snacks, and innovative seasonal treats. This SG60 season, they are taking the celebration up a notch with a special Member App Promotion running from 28 July to 3 August 2025.
This week-long promotion is not just another sale—it is a tribute to Singapore’s 60th birthday and a fantastic opportunity for food lovers to grab some truly irresistible treats at unbeatable prices. Whether someone is already a fan of Bee Cheng Hiang’s offerings or trying them out for the first time, this is an event worth marking on the calendar.
So what’s on offer during this SG60 Snack Celebration? Let’s take a closer look.
A Taste of Durian Like No Other
If there’s one fruit that perfectly encapsulates Southeast Asia, it has to be the durian. But not just any durian—this promotion spotlights the beloved D24 durian, transformed into a rich, indulgent Durian Cake. This luxurious cake is now going at a special price of just $16.80, a generous $6 off the usual rate.
Made with 100% D24 durian, the cake delivers a creamy, fragrant experience that durian aficionados will absolutely adore. It’s not overly sweet, and the natural depth of the durian is allowed to shine through. Whether enjoyed as a teatime indulgence or a thoughtful gift, this durian cake has both flavour and finesse.
It’s worth noting that D24 is considered one of the more premium durian varieties. Known for its smooth texture and strong aroma, D24 brings a bold character to this dessert, making the cake a must-try for true durian lovers.
Furikake Mini Crunchies – The Addictive Snack Everyone’s Talking About
For those who prefer a savoury bite, the second highlight of this promotion is equally compelling: Furikake Mini Crunchies. Priced at just $6 per pack, these crunchy, flavour-packed morsels are the snack version of a party in the mouth.
What makes them so addictive is the combination of crunch and umami—a perfect pairing with furikake seasoning that is widely loved in Japanese cuisine. These mini crunchies are ideal for sharing, pairing with drinks, or keeping within reach at your desk for that mid-day pick-me-up.
The flavours are familiar yet exciting, satisfying yet light enough to keep going back for more. At just $6, they offer excellent value for money considering the quality and flavour intensity that Bee Cheng Hiang consistently delivers.
App-Exclusive Deals – Why Digital Members Are in for a Treat
These offers are exclusively available via the Bee Cheng Hiang App, which means becoming a digital member is essential to unlock them. But don’t worry—signing up is straightforward, and the app comes with numerous perks beyond just this SG60 celebration.
Members can enjoy early access to promotions, collect digital vouchers, and stay updated on upcoming releases or festive bundles. For this SG60 campaign, simply download the app, redeem the vouchers, and head over to any participating outlet to claim the discounted treats.
The digital move also reflects a modern step in customer engagement, allowing them to bring in younger generations while still maintaining the brand’s traditional values. It’s also environmentally friendly—no printed coupons required.
For anyone who hasn’t tried the Bee Cheng Hiang App yet, this is a golden opportunity to explore it and enjoy exclusive access to deals like these.
Why This Deal Stands Out
In an era when promotions are plenty, the Bee Cheng Hiang SG60 Snack Celebration stands out for a few compelling reasons:
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Cultural Connection: This isn’t just a discount—it’s a celebration of Singaporean identity through taste. Bee Cheng Hiang has always represented heritage and tradition, and tying this deal to SG60 brings meaning to every bite.
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Premium Ingredients, Affordable Prices: From 100% D24 durian to furikake-laced crunchies, the brand ensures quality is never compromised. These treats usually command higher prices, but this limited-time offer makes them accessible to all.
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Exclusivity and Convenience: By using the Bee Cheng Hiang App, members enjoy not just savings but the convenience of digital redemption. No queuing for vouchers, no forms to fill—just scan and go.
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Limited-Time Buzz: The urgency of a one-week window adds excitement. With only a short period to enjoy these deals, it encourages quick action and rewards those who stay updated.
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Perfect for Gifting: These treats aren’t just for oneself. They make thoughtful gifts for friends, colleagues, and family—especially during SG60 festivities. Beautifully packaged and instantly recognisable, Bee Cheng Hiang products carry a sense of local pride and quality.
Where to Go from Here
To make the most of this promotion, here’s what people need to do:
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Step 1: Download the Bee Cheng Hiang App from the App Store or Google Play.
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Step 2: Sign up or log in to a member account.
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Step 3: Redeem the available SG60 vouchers from the app.
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Step 4: Visit any participating Bee Cheng Hiang store and purchase the items using the digital vouchers.
It’s that easy. But with these kinds of deals, the early bird truly catches the worm—stock may run out fast, and vouchers could be snapped up sooner than expected.
A Celebration Worth Sinking Your Teeth Into
In the spirit of SG60, this is one celebration that unites people through the joy of food. Whether it’s the nostalgia of Bee Cheng Hiang’s familiar flavours or the novelty of their new creations, this Member App Promotion hits the sweet (and savoury) spot.
For locals who love discovering a good deal and tourists seeking a flavour of Singapore, this is the perfect time to engage with a heritage brand that has evolved with the times without losing touch with its roots.
So whether people are a durian fan, a crunch addict, or simply someone who enjoys quality snacks at a good price, this SG60 Snack Celebration is one not to miss. It’s local, it’s limited, and it’s loaded with flavour.
Promotional/Event Details:
Date: 28 July – 3 August 2025
Time: During outlet operating hours
Venue: Participating Bee Cheng Hiang outlets across Singapore
Download App: https://www.bch.com.sg/app
Facebook Source: https://www.facebook.com/100064008374833/posts/
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