If there’s one thing Singaporeans love besides a good deal, it’s a charming collectible that brightens up everyday life—and this latest launch from EZ-Link ticks both boxes. Starting 28 July 2025, fans of Sanrio and all things kawaii can look forward to the launch of the Cinnamoroll Pastel EZ-Link Card Set—a limited-edition release that promises to add a touch of whimsical delight to your commute.
This time, EZ-Link has partnered up once again with Shopee to offer a two-card set featuring Cinnamoroll in a soft pastel colour palette, designed for those who love delicate hues and cute aesthetics. Priced at $20 per set, this charming pair is available exclusively on Shopee and does not come with any stored value—making it ideal for collectors and fans who want to own a slice of adorable memorabilia.
But what’s the fuss about, and why should people consider getting their hands on this set? Let’s take a closer look.
Why the Cinnamoroll Pastel EZ-Link Set Is Worth the Hype
There’s something about EZ-Link cards that goes beyond mere functionality. In a country where public transport is a major part of everyday life, the EZ-Link card is an extension of one’s personality. Over the years, they have become not only transport tools but also collectible tokens for fans of pop culture, design, and nostalgia.
This latest offering features Cinnamoroll, the beloved Sanrio character known for his floppy ears, cloud-like appearance, and sweet, gentle personality. Sanrio enthusiasts already know how rare and delightful these special releases can be—particularly when styled in unique pastel tones.
This isn’t the first time EZ-Link has dropped a collaboration of this kind, but this set stands out for its stylised dual-card design. Unlike single-card launches, this set allows buyers to enjoy two different pastel-themed illustrations, making it even more attractive for gifting or collecting. Whether displayed proudly in a cardholder, pinned onto a work desk, or actually used during daily travel, these cards bring a little joy to everyday life.
The Exclusivity and Convenience Factor
Another reason to jump on this promotion quickly is the exclusivity of the sale. The Cinnamoroll Pastel EZ-Link Card Set is only available on Shopee, which makes it especially convenient for those who want to secure a set from the comfort of their homes.
By centralising the sale on Shopee, EZ-Link ensures that fans across the island can purchase it without having to queue at physical outlets or MRT stations. All one has to do is click on the direct purchase link here: https://bit.ly/cinp2fb, and the cards will be delivered to their doorstep—easy, quick, and safe.
Also, at $20 per set, this release is reasonably priced for a two-card bundle, considering that similar Sanrio-themed merchandise can fetch far higher prices in the collectors’ market. It’s an ideal opportunity for fans to grab something special without breaking the bank.
A Collector’s Dream and a Great Gift Option
Limited-edition EZ-Link cards have, over the years, become increasingly sought after among both young Singaporeans and serious collectors. Whether it’s past launches featuring Hello Kitty, Pompompurin, or My Melody, these themed cards tend to sell out quickly and are often seen resold at higher prices online.
For those who missed out on past Sanrio releases, the Cinnamoroll pastel set offers a fresh chance to own a cheerful, thoughtfully designed set that reflects a softer aesthetic. Its appeal isn’t just limited to younger fans—plenty of adults, especially those with a taste for nostalgia or a fondness for Japanese character design, will find this a charming addition to their collection.
Even if one isn’t a collector, these cards make lovely gifts for birthdays, back-to-school surprises, or as a small gesture to a friend who’s feeling blue. There’s something universally cheerful about Cinnamoroll’s expression that brings comfort and calm—perfect for lifting someone’s spirits during the daily hustle.
Why People Should Not Miss This Deal
In Singapore, functional design meets fandom more often than one would think, and EZ-Link is at the forefront of making that happen. This promotion is more than just a transaction—it’s a small but meaningful way for people to express who they are, what they love, and how they like to move through life.
Here’s a quick recap of why this deal is worth checking out:
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Design Appeal: Featuring exclusive pastel-toned illustrations of Cinnamoroll across two unique cards.
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Affordability: Only $20 per set, making it a budget-friendly treat or gift.
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Convenient Access: Buy online directly via Shopee without needing to queue.
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Limited Quantity: As with most themed card launches, stocks won’t last long.
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Versatile Use: Great for collectors, fans of Sanrio, or even those wanting a little happiness in their wallets.
Tips for Securing the Set
As always with limited releases, it’s best to act quickly. Shopee’s listings tend to move fast, especially once word spreads across social media. Interested buyers should bookmark the page and make their purchase as soon as possible: https://bit.ly/cinp2fb.
While there is no stored value included, the cards are fully functional as transport cards once topped up. They can be used across buses, MRTs, and selected retail partners that accept EZ-Link payments—making them practical as well as cute.
Also, don’t forget to read the terms and conditions on Shopee’s listing to avoid any surprises regarding delivery, refund policies, or handling fees. EZ-Link’s official Facebook page will also have any updates related to restocks or upcoming collaborations:
https://www.facebook.com/story.php?
Final Thoughts
Singapore’s love for charming merchandise and functional lifestyle tools makes this promotion a natural success. The Cinnamoroll Pastel EZ-Link Card Set combines aesthetic joy with practical use, and with the ease of online purchase and an accessible price point, it’s hard to find a reason not to pick up a set.
For fans of Cinnamoroll, Sanrio, or just cute things in general, this is a timely and cheerful release that adds a bit of sparkle to one’s commute or collection. And for everyone else—it’s a great reminder that sometimes, small things like a pastel-themed EZ-Link card can bring unexpected joy.
Promotional/Event Details:
Date: 28 July 2025 Onward
Time: While Stocks Last
Venue: Shopee Singapore – https://bit.ly/cinp2fb
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