28 January 2026 onwards: 7-Eleven Singapore: Lunar New Year Prosperity Deals: Sale on Abalone, Bird’s Nest & Wine

Singaporeans know that the Lunar New Year season is all about abundance, family gatherings, and, of course, enjoying delicious festive treats. This year, 7-Eleven Singapore is turning heads with an irresistible line-up of special promotions that are perfect for anyone looking to welcome prosperity in style without breaking the bank. From premium abalone to elegant bird’s nest and carefully curated wines, this is one celebration stop that deserves a spot on your festive shopping list.

First and foremost, let’s talk about the crown jewel of any Lunar New Year spread: abalone. 7-Eleven Singapore is offering LELE Braised/Brine Premium Abalone (425g) at just $9.90 for one or 2 for $19. For those unfamiliar with abalone, it’s considered a luxury ingredient and a symbol of wealth, making it an essential addition to any festive meal. The pricing here is strikingly competitive—premium abalone for under $10 is a deal that rarely comes around. Not only does this allow shoppers to indulge in a delicacy, but it also provides a thoughtful gift option for relatives or friends during the celebrations.

Next up, those who enjoy a little indulgence will be pleased to see the New Moon Bird’s Nest (Assorted) at $16.80 each. Bird’s nest is traditionally prized for its health benefits, especially during festive periods when families gather and wellness is top of mind. With New Moon Bird’s Nest, shoppers don’t have to compromise on quality or authenticity, and the assortment allows for a variety of flavours to suit different tastes. Pairing this with other festive items creates a premium gift set that looks luxurious but is surprisingly affordable.

But Lunar New Year isn’t just about food—it’s also about celebration and raising a toast with loved ones. Recognising this, 7-Eleven Singapore has added an exceptional promotion on selected wines. Shoppers can enjoy Winemaker’s Reserve or Red Peak (excluding Moscato) 750ml—2 bottles for $35 or 3 for $48. This makes it easy to pick up a few bottles to accompany reunion dinners, house visits, or casual get-togethers. It’s a thoughtful way to combine practicality and celebration, ensuring you never run short of festive cheer.

What makes this promotion stand out is not just the pricing, but the convenience. 7-Eleven stores are widespread across Singapore, so whether someone is rushing between errands or doing a last-minute shop, these deals are within reach. It’s perfect for those who may have left their Lunar New Year preparations to the eleventh hour. The combination of accessibility, affordability, and quality makes it a compelling stop for anyone seeking to make their celebrations more meaningful and abundant.

Another aspect worth noting is the mix-and-match nature of these deals. The ability to purchase 1 or 2 abalone cans, select a variety of bird’s nests, or bundle wines means shoppers can customise their purchases to suit their family size, budget, and gifting needs. This flexibility is particularly beneficial during festive periods when household requirements can vary widely. Whether you’re buying for a large family reunion or a smaller intimate gathering, 7-Eleven provides the options to make your Lunar New Year feast memorable.

7-Eleven has long been recognised for making premium items accessible without compromising on quality, and these promotions reflect exactly that. There’s something reassuring about knowing that you can acquire celebrated festive items without having to navigate crowded supermarkets or pay hefty premiums at specialty stores. It’s a practical solution that resonates well with Singapore’s busy lifestyle.

Moreover, these deals are not just about transactions—they’re about embracing the spirit of the season. Lunar New Year is synonymous with luck, prosperity, and sharing good fortune, and 7-Eleven’s festive promotions enable shoppers to do exactly that. Imagine handing over a beautifully presented abalone or bird’s nest as a gift; it communicates care, thoughtfulness, and a sense of celebration. Similarly, offering a well-selected bottle of wine during reunion dinners elevates the experience, making ordinary moments feel extraordinary.

There’s also the joy of discovering these promotions. Many shoppers find it delightful to browse through the festive displays at 7-Eleven, which are typically vibrant, inviting, and perfectly themed for the season. The festive ambiance adds to the excitement and makes shopping more than just a chore—it becomes an experience. Children, adults, and even older relatives can enjoy spotting familiar favourites, exploring new options, and selecting the perfect additions for their Lunar New Year preparations.

For those concerned about value, the promotions speak for themselves. A single premium abalone at $9.90 or a bundle of 3 wines for $48 represents significant savings compared to usual market prices. The affordability factor is especially important during a season when expenses can add up quickly with decorations, new clothes, and festive meals. 7-Eleven’s approach allows families to celebrate luxuriously without overextending their budgets, ensuring the festive spirit remains joyful and stress-free.

It’s also worth considering the nutritional and cultural significance of the items on offer. Abalone and bird’s nest are both celebrated for their health and wellness benefits. Abalone is rich in protein and minerals, while bird’s nest is traditionally associated with rejuvenation and vitality. Integrating these into festive meals not only aligns with cultural practices but also adds an element of thoughtful wellness. Pairing this with wine creates a balanced celebration that honours tradition while embracing modern enjoyment.

Finally, the ease of access and clarity of these promotions makes them incredibly appealing. Shoppers do not have to guess prices or hunt for discounts—they are clearly marked and easy to understand, making for a smooth and pleasant shopping experience. In a city like Singapore, where time is precious, this kind of convenience is invaluable.

In conclusion, the Lunar New Year promotions at 7-Eleven Singapore are more than just discounts—they are an invitation to celebrate with abundance, generosity, and style. From luxurious yet affordable abalone, health-conscious bird’s nest, to wines perfect for toasting, the offerings cater to a wide spectrum of festive needs. The deals are accessible, flexible, and thoughtfully curated, making them ideal for families, gift-givers, or anyone looking to add a touch of prosperity to their celebrations.

Shoppers who take advantage of these promotions will not only enjoy significant savings but will also find themselves immersed in the festive spirit. Whether buying for oneself, preparing for a reunion dinner, or selecting a gift, there is something here for everyone. This is one celebration stop that guarantees both quality and value, making it impossible to resist.

So, don’t let these lucky deals slip away. Mark your calendars, plan your shopping, and head over to 7-Eleven Singapore to embrace the season of abundance. It’s an opportunity to enjoy premium items without the premium price tag and to celebrate Lunar New Year with both joy and prudence.

Promotional/Event Details:

• Date: 28 January 2026 Onward

• Time: Store hours (varies by location)

• Venue: All 7-Eleven Singapore outlets

• Source: 7-Eleven Facebook