Seafood lovers in Singapore have a reason to get excited this August as Sheng Siong Supermarket rolls out a Special Seafood Promotion starting 28 August 2025 onward. This is not just any regular sale—it is one of those moments when fresh, high-quality seafood is made available at prices that will make anyone want to stock up for home-cooked meals, weekend gatherings, and festive feasts.
Sheng Siong has long been a household name for families in Singapore, known for offering daily essentials at affordable prices while keeping quality in check. When they run a seafood promotion, shoppers can expect deals that are worth making a trip for. Whether someone is a casual cook preparing a simple dinner, or a home chef planning a lavish seafood spread, these deals are sure to spark inspiration in the kitchen.
What is on offer?
This seafood promotion showcases a variety of favourites that many Singaporeans love to have on the dining table:
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Fresh Whole Norwegian Salmon (2-3kg) – At only $11.99 per kg, this is an outstanding price for salmon that is versatile, flavourful, and perfect for both Western and Asian dishes.
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Frozen Thawed Barramundi – Available at just $6.99 for 2 pieces, barramundi is a mild yet rich fish that works beautifully in curries, grilled recipes, and even a simple pan-sear with herbs.
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Fresh Vannamei Prawn – For only $10.80 per kg, prawns of this quality make it easy to whip up stir-fries, sambal prawn dishes, or even a hearty seafood hotpot.
When one considers that seafood is often priced much higher at restaurants, these promotions truly offer shoppers the chance to enjoy premium quality at a fraction of the cost.
Why should people not miss this deal?
One of the best parts of shopping for seafood at Sheng Siong during this promotion is the affordability without compromising freshness. Let’s break down a few reasons why these deals should not be overlooked:
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Great Value for Premium Choices
Norwegian salmon is widely praised for its flavour and nutritional benefits, particularly its omega-3 fatty acids that are good for the heart. To be able to purchase a whole salmon at such a low price means anyone can slice it into portions for grilling, baking, or sashimi-style enjoyment at home. -
Perfect for Bulk Buys and Meal Prep
Buying seafood in larger quantities during promotions is ideal for meal planning. For example, prawns can be divided into smaller portions and frozen for different meals across weeks, while whole salmon can be filleted and used in versatile ways. -
Freshness People Can Trust
Sheng Siong has built a reputation for its fresh produce, and this seafood promotion aligns with that standard. Customers know that when they buy from them, they are not just paying less but also getting quality that makes a difference in taste and safety. -
Convenience Across Multiple Outlets
The promotion is not restricted to a single store but spread across selected outlets in different neighbourhoods, making it convenient for more people to enjoy the deals without travelling too far.
Making the most of the seafood deals
Many people hesitate to buy whole fish or large quantities of seafood because they worry about storage or preparation. Here are some practical tips to make the most of this Sheng Siong promotion:
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Learn to Portion Fish Properly
A whole Norwegian salmon can easily provide multiple meals. Home cooks can fillet it themselves or request assistance at the store. Portions can be vacuum-sealed or placed in freezer bags to maintain freshness. -
Experiment with Recipes
Barramundi is a versatile fish that adapts well to different cooking styles. Try steaming it with ginger and soy for a traditional touch, or bake it with herbs and butter for a Western twist. The prawns, meanwhile, can go into laksa, fried rice, or even a barbecue platter. -
Plan Gatherings Around the Deals
With prices this low, it is a great time to host family gatherings or dinner parties featuring seafood. Imagine a spread with grilled salmon, butter garlic prawns, and steamed barramundi—all made at home at a fraction of restaurant prices.
Why Sheng Siong continues to stand out
There are many supermarkets in Singapore, yet Sheng Siong has always held its place as a reliable choice for budget-conscious families. Their frequent promotions on fresh items, especially seafood, highlight their commitment to making quality affordable.
Seafood, in particular, is often seen as a luxury in Singapore households because of its higher price point compared to chicken or pork. With this promotion, Sheng Siong effectively breaks that barrier, allowing more families to indulge in seafood dishes without worrying about stretching their budgets.
Moreover, these promotions encourage people to cook at home, which is not only more cost-efficient but also healthier. Home-cooked meals give people the flexibility to control seasoning, choose cooking methods, and bond with loved ones over shared meals.
Outlets where the promotion is available
This seafood promotion is available only at selected Sheng Siong outlets, making it important to check where to go before planning a visit. Customers can head to the following locations:
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Blk 2 Ang Mo Kio Drive, #A1-12 ITE College Central, Singapore 567720
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Blk 451 Bukit Batok West Avenue 6, #01-10, Singapore 650451
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Blk 467 Bukit Batok West Avenue 9, #01-01, Singapore 650467
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Blk 660A Edgedale Plains, #01-01, Singapore 821660
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Blk 671 Edgefield Plains, #02-01, Singapore 820671
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Blk 658 Punggol East, #01-01, Singapore 820658
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Blk 410A Sin Ming Avenue, #01-02, Singapore 571410
Since these are spread across the island, many residents can conveniently enjoy the deals without travelling too far.
Final thoughts
If there is one thing to take away from this Sheng Siong seafood promotion, it is the opportunity to enjoy high-quality seafood without overspending. With items like Norwegian salmon, barramundi, and prawns available at such competitive prices, this is the perfect chance for families and individuals to stock up, try new recipes, and savour meals that are both nutritious and delicious.
For those who appreciate good food and value for money, there is little reason to pass up on this promotion. It ticks all the right boxes: affordability, freshness, and convenience. Shoppers who act fast will be rewarded with seafood that elevates their everyday meals and makes gatherings even more special.
Promotional/Event Details:
Date: 28 August 2025 Onward
Time: While stocks last, daily during store operating hours
Venue: Selected Sheng Siong outlets
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Blk 2 Ang Mo Kio Drive, #A1-12 ITE College Central, Singapore 567720
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Blk 451 Bukit Batok West Avenue 6, #01-10, Singapore 650451
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Blk 467 Bukit Batok West Avenue 9, #01-01, Singapore 650467
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Blk 660A Edgedale Plains, #01-01, Singapore 821660
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Blk 671 Edgefield Plains, #02-01, Singapore 820671
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Blk 658 Punggol East, #01-01, Singapore 820658
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Blk 410A Sin Ming Avenue, #01-02, Singapore 571410
Source: Sheng Siong Facebook
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