For fans of all things cute and collectible, 7-Eleven Singapore has just the treat to spark excitement. Starting 28 August 2025, those with a sweet tooth and a love for adorable characters can discover a delightful surprise with every pack of their Sanrio-themed biscuits. These bite-sized goodies don’t just satisfy a craving for something sweet—they double as a collectible experience that will appeal to both children and adults alike.
Each pack contains buttery, character-printed biscuits, perfectly sized for a quick snack, paired with a sparkling Sanrio-themed charm. These charms are designed to be clipped onto bags, pouches, or keyrings, making them a versatile and playful addition to daily life. With twelve distinct designs in total, including beloved favourites like Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Pompompurin, the joy of collecting is built into the experience. The thrill of unwrapping each pack to reveal which character and charm are inside makes every purchase feel like opening a mini gift.
Why head down to 7-Eleven for this promotion? Beyond the obvious charm of the products themselves, this is a rare opportunity to enjoy a snack that also serves as a collectible. Collectors and fans of Sanrio will appreciate the chance to build their collection or gift a special item to a friend. For casual shoppers, the biscuits offer a tasty treat with an added touch of fun, turning an ordinary snack break into something memorable.
Another reason to check this promotion out is the element of surprise. Each pack is a mystery, which keeps the excitement high and encourages multiple visits to stores to complete the collection. Whether it’s for personal enjoyment, as a gift, or as a keepsake, the combination of food and collectible charm adds a unique twist to the everyday shopping experience.
Shoppers should note that product availability varies by store and is only while stocks last. This adds a sense of urgency, ensuring that fans and collectors don’t miss their chance to secure their favourite characters. It’s not just about snacking—it’s about the anticipation of discovery and the satisfaction of collecting something tangible that reflects a beloved brand.
7-Eleven Singapore has long been known for its special promotions and collaborations, and this Sanrio collectible biscuit initiative is no exception. It is ideal for those who enjoy limited-edition items and small surprises that brighten the day. For parents, it’s an opportunity to introduce children to a fun, themed treat that comes with a little extra joy in the form of a charm. For collectors, it’s a must-visit, especially for fans who have been following Sanrio merchandise for years.
This promotion also encourages a playful sense of community. Fans often swap or share their collectible charms to complete sets, which adds a social dimension to the promotion. Walking into a 7-Eleven store is no longer just about convenience shopping—it’s about being part of a collective experience, sharing excitement over limited-edition releases, and perhaps even finding a rare charm to add to a growing collection.
With 12 designs to chase, there is plenty of variety to enjoy. The packaging is visually appealing, designed to attract attention on the shelves and make unboxing a little moment of happiness. The charms themselves are carefully crafted, sparkling with Sanrio-inspired flair, ensuring they are both functional and decorative. They are a small reminder that even everyday moments, like a quick snack, can be turned into something delightful.
In conclusion, whether for the taste, the charm, or the sheer joy of collecting, this promotion by 7-Eleven Singapore is well worth exploring. Fans of Sanrio and collectors of cute items will find themselves eagerly planning visits to multiple stores. Casual shoppers and snack enthusiasts can enjoy a small treat while also adding a touch of character-inspired fun to their day. The combination of food, fun, and collectibility makes this promotion a standout among everyday offerings, and with stock being limited, it’s wise not to delay.
So, mark your calendars for 28 August 2025 onwards, and head to your nearest 7-Eleven. Whether it’s to indulge in buttery biscuits, expand a Sanrio collection, or simply experience a moment of joy, this promotion promises a unique and enjoyable outing.
Promotional/Event Details:
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Date: 28 August 2025 Onward
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Time: Store operating hours
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Venue: Selected 7-Eleven Singapore outlets (availability may vary by store)

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