Chinese New Year is always a season filled with celebrations, reunions, and plenty of shopping, especially when families are looking for meaningful gifts that bring joy beyond the festive period. This year, Toys“R”Us Singapore is making the season even more rewarding with a special LEGO® Chinese New Year online promotion that is all about stretching your dollar further while bringing home something that lasts longer than festive snacks.
For four days only, from 28 to 31 January 2026, Toys“R”Us Singapore is rolling out an online-exclusive LEGO promotion that lets shoppers save more the more they spend. With over 350 LEGO playsets available online, this deal is particularly timely for parents, gift-givers, collectors, and anyone looking to invest in creative, educational toys that children and even adults can enjoy long after the festivities are over.
LEGO has long been recognised as more than just a toy. It encourages creativity, problem-solving, patience, and imagination, making it one of the most popular and trusted brands across generations. Whether it is a child building their first LEGO set or an adult recreating iconic scenes, LEGO continues to offer something for every age group. This is why a promotion like this, especially during Chinese New Year, feels especially worthwhile.
Under this limited-time promotion, shoppers can enjoy tiered discounts that make larger purchases more rewarding. Spend $60 and receive $6 off. Increase the cart value to $88 and enjoy $12 off. For those planning to stock up or purchase larger sets, spending $128 unlocks a generous $20 discount. These savings may seem modest at first glance, but when applied to LEGO sets, which are already known for their value and longevity, the discounts can make a noticeable difference.
What makes this promotion even more appealing is the sheer variety available. With more than 350 LEGO playsets to choose from, there is no shortage of options. From classic LEGO bricks and City sets to themed collections such as LEGO Friends, LEGO Technic, LEGO Creator, and licensed sets inspired by popular movies and characters, there is something suitable for toddlers, school-going children, teenagers, and adult fans of LEGO alike.
For parents, this is a practical opportunity to plan ahead. LEGO sets make excellent rewards, birthday gifts, school holiday activities, or even educational tools for home learning. Instead of last-minute purchases at full price later in the year, this Chinese New Year promotion allows them to save now while ensuring children have meaningful toys that encourage hands-on learning and creativity.
For families preparing for festive visits, LEGO sets are also a thoughtful and safe gift choice. Unlike snacks that get consumed quickly, LEGO sets provide long-term enjoyment and can be shared among siblings and friends. Giving LEGO during Chinese New Year symbolises growth, creativity, and building something meaningful, which fits nicely with the spirit of the season.
Collectors and LEGO enthusiasts should also take note. Some LEGO sets tend to sell out quickly, especially popular themes or exclusive designs. With this promotion being online-exclusive and limited to four days, it offers a good window to secure desired sets while enjoying additional savings. It is also easier to browse online, compare options, and check availability without the crowds often associated with festive shopping.
Shopping online through Toys“R”Us Singapore adds another layer of convenience. There is no need to rush to physical stores or worry about limited shelf space. Everything is accessible with just a few clicks, making it ideal for busy parents or working adults who want to shop efficiently. The dedicated LEGO section on the Toys“R”Us Singapore website allows shoppers to explore the full range comfortably from home.
Another reason why this deal stands out is its timing. The promotion runs right in the lead-up to Chinese New Year, when spending tends to be higher due to gifting, decorations, and festive preparations. A tiered “spend more, save more” promotion helps households manage their budgets better, especially when purchasing quality toys that are known to last for years.
It is also worth noting that LEGO sets are not just for children. Many adults find LEGO building to be a relaxing and rewarding hobby. During the Chinese New Year break, when people finally have time to slow down, building a LEGO set can be a surprisingly therapeutic way to unwind. This promotion makes it easier to justify treating themselves or loved ones to a set that might otherwise feel like a splurge.
Because the promotion is only available for four days, planning is key. Shoppers are encouraged to browse early, shortlist preferred sets, and decide on the spending tier that offers the best value. Those aiming for the $128 spend tier, for example, may find it worthwhile to combine gifts for multiple children or pick up additional sets for future occasions.
With Toys“R”Us Singapore’s reputation as a trusted toy retailer, shoppers can feel confident about product authenticity and service quality. Combined with LEGO’s strong brand reputation, this promotion brings together reliability, variety, and savings in one convenient online event.
Ultimately, this Toys“R”Us Singapore LEGO Chinese New Year promotion is worth enjoying because it aligns value with quality. It allows shoppers to save while investing in toys that support creativity, learning, and family bonding. In a festive season centred on togetherness and growth, LEGO sets make a meaningful addition to any household.
For those who have been waiting for a good time to buy LEGO, this four-day online promotion may be one of the better opportunities to do so without paying full price. Whether it is for children, loved ones, or personal enjoyment, this deal offers a practical reason to shop smart and celebrate Chinese New Year with something that lasts.
Shop the promotion directly via the Toys“R”Us Singapore LEGO page at
https://www.toysrus.com.sg/lego/
Additional promotional link:
https://bit.ly/45fa67A
Promotional/Event Details
Date: 28–31 January 2026
Time: All day (Online promotion)
Venue: Toys“R”Us Singapore Online Store
Shop now: https://www.toysrus.com.sg/lego/
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