If you’re someone who enjoys uncovering exclusive collectibles or loves to relive a pop culture phenomenon in a tangible way, 7-Eleven Singapore has just dropped something that might be right up your alley. From 27 June 2025 onward, fans of Squid Game can head to any 7-Eleven outlet islandwide and grab their hands on the newly released Squid Game Articulated Fighter Keychain Series.
This isn’t just any ordinary keychain line – it’s a well-curated, detail-rich collection that pays homage to one of the most iconic TV series in recent years. The South Korean survival drama Squid Game exploded in popularity worldwide, with its intense storyline, compelling characters, and gripping commentary on society. Now, 7-Eleven is bringing a slice of that thrilling universe into everyday life through these unique collectibles.
So, what exactly is on offer, and why should collectors and fans take notice?
Why Should They Check Out This Promotion?
Let’s start with the core appeal. The Squid Game Articulated Fighter Keychain Series is priced affordably at just $14.90 each, which is remarkably reasonable for such quality collectibles, especially given the licensing and fine attention to detail in the figures. Whether you’re an avid fan, a casual viewer, or simply someone who appreciates well-made figurines, this series provides exceptional value.
Each keychain features one of the iconic characters from the show, including:
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Player 456 – the show’s protagonist, a character many grew to sympathise with.
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Front Man – cloaked in mystery and control, a powerful figure who orchestrates the deadly games.
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Guards – differentiated by shapes on their masks (Manager ▪, Soldier ▲, Worker ●), symbolising hierarchy within the game’s sinister system.
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Young-Hee Doll – instantly recognisable from the haunting “Red Light, Green Light” scene.
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Limited Edition Golden Piggy Bank – this one is a true gem for collectors. If luck is on your side and you manage to find this, you’re holding onto something rare.
The inclusion of the articulated feature also means these are not just static figurines. They come with moveable joints, making them ideal not just as keychains but also as tiny action figures for display. The fact that this release includes a limited edition variant adds that desirable scarcity appeal – perfect for anyone who enjoys the thrill of the hunt when collecting.
Where Nostalgia and Pop Culture Collide
What makes this drop even more exciting is its timing. We’ve passed the peak of the Squid Game phenomenon, but its legacy remains strong, especially with talks of follow-up seasons and spin-offs still floating around. This collection feels like a tribute to something that has embedded itself deeply into pop culture history.
It’s not every day that a convenience store brand like 7-Eleven steps up to offer such thoughtful, high-quality collectibles. This adds a layer of excitement to their typical offerings. Beyond snacks and daily essentials, they are becoming a place where you can find delightful, surprising pop culture moments.
Great for Gifting and Collecting
Whether you’re looking to treat yourself or buy a fun and memorable gift, these keychains make for a unique option. Think about birthdays, collector’s day events, or even casual gifts among friends who share a passion for Netflix shows or Korean culture. The packaging alone gives it a premium touch, making the experience feel more valuable than the $14.90 price tag would suggest.
For younger audiences or students, these collectibles could easily become the next fun conversation starter in school or at youth gatherings. Pop one onto a schoolbag, laptop case, or lanyard, and it instantly becomes a statement piece.
Adults, too, can enjoy a sense of nostalgia and excitement. Many viewers who loved Squid Game were adults – so there’s nothing stopping them from adding this series to a home office shelf, display case, or hobby corner.
Limited Time, Limited Stock – Don’t Miss It
One thing to keep in mind: this promotion is available only while stocks last. That means if you wait too long, the more desirable figures – especially the limited-edition Golden Piggy Bank – might be gone before you know it.
Given how collectable merchandise like this tends to sell fast in Singapore, especially when tied to a strong fanbase, it’s a smart move to head down to your nearest 7-Eleven as soon as possible if you’re serious about getting the full set. These items are not being sold online officially, which adds an additional level of exclusivity and encourages footfall into physical stores.
Turning a Convenience Store Visit into an Experience
Part of the charm here is how 7-Eleven is transforming the simple errand run into something much more rewarding. The brand has gradually expanded its role in Singapore’s lifestyle ecosystem – no longer just a place to grab a sandwich or top-up your EZ-Link, they now offer curated, limited-edition pop culture merchandise that brings fans into stores.
This strategy not only enhances the shopping experience but also creates a sense of anticipation and joy. Instead of a regular, mundane purchase, customers get to walk out with a special item they feel personally connected to.
Final Thoughts: Why This is a Deal Worth Chasing
To wrap it up, the Squid Game Articulated Fighter Keychain Series at 7-Eleven ticks all the boxes: nostalgia, quality, affordability, collectability, and limited-time exclusivity. It’s a rare blend of fan service and fun that doesn’t break the bank.
There’s something delightfully satisfying about being able to grab a piece of a pop culture juggernaut right from a corner shop. It’s small touches like this that continue to bring joy to everyday life, especially when everything else feels routine.
So if you’ve got a soft spot for Squid Game, a collector’s heart, or you’re simply someone who enjoys discovering cool new items – this is one promotion you won’t want to miss.
Make a trip to your nearest 7-Eleven and see which characters are still available. Whether you get lucky with the limited-edition Golden Piggy Bank or simply manage to build a set of the main characters, you’ll walk away with something that brings a bit more excitement into your day.
Promotional/Event Details:
Date: 27 June 2025 Onward
Time: Store Operating Hours
Venue: All 7-Eleven Outlets in Singapore
Source: 7-Eleven Facebook Page
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