Chinese New Year has always been about more than just food. It is about togetherness, symbolism, atmosphere, and those small meaningful touches that make a reunion feel special. In Singapore, where dining out during the festive season is almost a tradition of its own, hotpot naturally takes centre stage. And when it comes to hotpot, Haidilao is already a familiar favourite for families, colleagues, and friends coming together to celebrate the new year.
This Chinese New Year season, Haidilao has added something extra to the dining experience that goes beyond soup bases and premium ingredients. They have introduced a Chinese New Year Limited Edition Money Tree Cushion, a festive merchandise item designed to bring luck, prosperity, and a sense of fun straight to the table. It is not just an add-on or a gimmick, but a thoughtfully designed item that fits perfectly into the spirit of reunion dining.
At first glance, the Money Tree Cushion immediately stands out. It is bright, cheerful, and unmistakably festive. The design centres around a cute tree character decorated with golden coins, a symbol deeply rooted in Chinese culture and closely associated with wealth, abundance, and growth. In many households, a money tree is displayed during Chinese New Year as a wish for financial prosperity in the year ahead. Haidilao has taken this traditional symbol and reimagined it in a soft, playful form that diners can hug, display, and photograph.
What makes this cushion especially appealing is the attention to detail. The base of the tree is embroidered with the word “RICH” in gold lettering, making the message clear and unapologetically festive. It is light-hearted, a little cheeky, and very much in line with the celebratory mood of the season. The overall look is designed to be eye-catching without feeling over-the-top, which makes it suitable for both family gatherings and more casual meals with friends.
The packaging also deserves a mention. The Money Tree Cushion comes in a festive red box marked “New Year’s Limited Edition”. Red, being a symbol of luck and happiness, immediately signals that this item is meant for Chinese New Year. The box makes it gift-ready, which is particularly useful during a season when many people are visiting relatives or attending reunion meals. Instead of scrambling for last-minute gifts, this cushion can easily double as a thoughtful festive present that is both practical and symbolic.
From a value perspective, Haidilao has kept the promotion accessible. Diners have two ways to bring the Money Tree Cushion home. It can be purchased directly at S$18.80, which is reasonable for a limited edition festive item with proper packaging. Alternatively, Haidilao members can redeem it using 752 membership points. For regular diners who have accumulated points over time, this redemption option makes the cushion feel like a rewarding bonus rather than an extra expense.
One of the strongest reasons to consider getting this Money Tree Cushion is its role as an instant mood lifter. Chinese New Year gatherings often involve people of different ages, from grandparents to young children. Having something playful and visually appealing on the table helps break the ice and encourages interaction. The cushion becomes a talking point, something guests notice immediately, pick up, and pose with. It naturally leads to photos, laughter, and shared moments, which are exactly what festive meals are about.
In today’s social media-driven world, presentation matters more than ever. Many diners enjoy capturing memories of reunion meals, and a festive prop like this cushion adds character to photos without feeling forced. It complements the lively Haidilao dining environment and enhances the overall experience. Instead of just remembering what was eaten, diners also remember how the meal felt, and that emotional connection is often what brings people back year after year.
Another key factor is the limited edition nature of the item. The Money Tree Cushion is clearly marked as a New Year’s Limited Edition, which means it is only available for a short period during the festive season. Once Chinese New Year is over or stocks run out, it may not return. For those who enjoy collecting festive merchandise or seasonal keepsakes, this adds an element of urgency. Limited edition items tend to hold sentimental value, especially when they are associated with a specific year or celebration.
For families, the cushion can easily find a second life beyond the restaurant. After the festive season, it can be placed on a sofa, a bed, or even kept as a decorative item for future Chinese New Year celebrations. Each time it is taken out, it serves as a reminder of that particular reunion dinner, the conversations shared, and the laughter around the table. In that sense, it becomes more than just a cushion; it becomes a memory.
It is also worth noting that Haidilao’s decision to offer both cash purchase and points redemption reflects an understanding of different customer preferences. Some diners may prefer to pay outright and keep their points for other rewards, while others enjoy using points to redeem exclusive items. This flexibility makes the promotion inclusive and appealing to a wider audience.
Of course, as with all limited edition items, there are a few terms and conditions to keep in mind. The Money Tree Cushion is only available while stocks last, and availability may vary by outlet. Planning ahead is advisable, especially during peak dining periods closer to Chinese New Year, when demand is likely to be higher.
Overall, this Chinese New Year promotion is a good example of how a dining brand can enhance the festive experience without overcomplicating things. The Money Tree Cushion does not try to replace the main attraction, which is still the hotpot and the shared meal. Instead, it complements the experience by adding a layer of symbolism, fun, and collectability.
For anyone already planning a Haidilao visit during Chinese New Year, this promotion is an easy way to make the occasion feel even more special. For those still deciding where to gather for a reunion meal, the added festive touch might just tip the scales. Good food brings people together, but thoughtful details are what turn a meal into a memorable celebration.
Chinese New Year comes once a year, and the moments shared around the table are often fleeting. Bringing home a small symbol of luck and prosperity, wrapped in a cheerful design, is a simple way to hold on to those moments a little longer. The Haidilao Chinese New Year Limited Edition Money Tree Cushion does exactly that, making it a promotion worth checking out this festive season.
Promotional/Event Details
Date: 27 January 2026 onwards
Time: During Haidilao operating hours
Venue: All participating Haidilao outlets in Singapore
Price:
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Cash Purchase: S$18.80
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Membership Redemption: 752 points
Terms and Conditions:
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New Year’s Limited Edition item
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Available while stocks last
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