27 February–1 March 2026: CHAGEE Singapore: Tear & Win Grand Opening Promotion at 4 New Stores

Tea lovers in Singapore are in for a treat this weekend as CHAGEE Singapore celebrates the grand opening of four brand-new stores with an exciting Tear & Win promotion. From 27 February to 1 March 2026, every purchase of a Large Fresh Milk Tea* at the participating outlets will come with a FREE Tear & Win cup upgrade, giving customers the chance to win some truly enticing prizes.

For anyone who enjoys the perfect balance of sweetness and creaminess in their milk tea, this is a promotion worth lining up for. The concept is simple yet thrilling: customers purchase a qualifying Large Fresh Milk Tea and receive a Tear & Win cup upgrade. The anticipation of tearing open the cup to reveal a potential prize adds an interactive element that makes the experience far more than just enjoying a drink — it becomes a little weekend adventure.

CHAGEE has carefully selected four convenient locations for this launch, making it easier for fans across Singapore to participate. The stores are located at: East Coast Road, Rivervale Mall, The Woodleigh Mall, and Bukit Panjang Plaza. Whether one lives in the eastern, northern, or central regions, there’s a store nearby to enjoy this promotion.

Those familiar with CHAGEE’s menu will be pleased to know that the Tear & Win promotion is valid for several of their most popular offerings: BO•YA Jasmine Green Milk Tea, Peach Oolong Milk Tea, and Da Hong Pao Milk Tea. Each of these drinks has its own unique flavour profile — the Jasmine Green Milk Tea is fragrant and light, the Peach Oolong Milk Tea offers a fruity twist on the traditional oolong base, while the Da Hong Pao Milk Tea is rich and full-bodied. With such a selection, there is something for every taste preference, and fans may be tempted to try them all.

For anyone looking to avoid the queues, the CHAGEE app comes in handy. Customers can order ahead, ensuring a smooth and hassle-free pick-up experience. This is especially useful given that grand opening events tend to attract large crowds, and extra waiting times may occur during peak hours. By ordering through the app, they can secure their drinks without the stress of waiting in line, leaving more time to enjoy the Tear & Win excitement.

The Tear & Win campaign adds an extra layer of fun to the milk tea experience. Unlike typical promotions where the benefit is straightforward, the element of surprise here is key. Every cup holds the potential to win a prize, encouraging repeat visits and a playful sense of anticipation. It’s not just about the drink itself but the chance to walk away with a little extra. Whether it’s a voucher, a discount, or another reward, the thrill of discovery makes this promotion appealing to both loyal customers and newcomers alike.

In addition to being a fun promotion, this is also a great opportunity for those curious about CHAGEE’s newer store concepts. Each location has been designed to enhance the customer experience, offering comfortable spaces to enjoy a drink on-site, along with modern, Instagram-worthy décor. For regular patrons, it’s a chance to explore the latest additions to CHAGEE’s growing footprint across Singapore, and for first-time visitors, it’s a convenient introduction to the brand’s signature flavours and quality.

Timing is everything for promotions like this. Launching on a Friday, the 27th of February, ensures that weekend shoppers, office workers, and students alike have the opportunity to participate. Given that the campaign runs only until 1 March, there’s a sense of urgency to visit during these four days. Fans of CHAGEE and milk tea enthusiasts will likely want to prioritise a visit early on to avoid missing out on the limited stock prizes, as terms and conditions state that prizes are available only while stocks last.

The Tear & Win promotion is also a clever way for CHAGEE to engage customers in a way that extends beyond the typical retail interaction. By combining a popular product with a gamified experience, they not only reward their customers but also encourage social sharing. It’s common to see friends or colleagues sharing their Tear & Win results, creating a buzz that extends the promotion’s reach far beyond the physical store. For anyone who enjoys sharing experiences on social media, this adds another layer of enjoyment to participating.

The selection of drinks eligible for the Tear & Win is particularly strategic. The BO•YA Jasmine Green Milk Tea is known for its light, refreshing notes that pair perfectly with the creamy texture of the milk, making it an ideal choice for those looking for something fragrant yet subtle. The Peach Oolong Milk Tea combines the rich, roasted character of oolong with a hint of sweet peach, appealing to those who prefer fruity undertones. The Da Hong Pao Milk Tea offers a deep, robust flavour, perfect for anyone who enjoys a bolder milk tea experience. This variety ensures that there’s a suitable option for everyone, whether they enjoy lighter flavours or something stronger and more aromatic.

Another notable aspect of this promotion is its exclusivity for in-app purchases. By limiting the Tear & Win experience to the CHAGEE app, the brand encourages customers to engage digitally, which not only streamlines the ordering process but also integrates CHAGEE’s loyalty and promotional tracking seamlessly. Delivery and in-store pickup orders outside the app do not qualify for the Tear & Win, so customers looking to maximise their chances should plan accordingly. This digital approach also ensures that prize distribution is managed efficiently and fairly.

For families, friends, and milk tea aficionados, the grand opening and Tear & Win promotion provide a compelling reason to explore new spots and enjoy some weekend indulgence. It’s a way to turn a simple beverage run into an engaging activity, combining flavour, excitement, and a hint of competition. The four-day period ensures enough time for multiple visits, perhaps trying different flavours each day to see what prizes can be won.

Furthermore, the promotion encourages a sense of community. Many regulars enjoy sharing their experiences with friends, creating opportunities for social interaction over drinks. The festive atmosphere at grand openings adds to the overall experience, making the visit more than just a simple transaction. It becomes a mini-event that brings people together over shared enjoyment of milk tea and the thrill of the Tear & Win prizes.

To sum up, CHAGEE Singapore’s Tear & Win promotion is more than just a simple drink offer. It is a well-thought-out event that combines the excitement of a grand opening, the joy of indulging in quality milk tea, and the playful anticipation of winning prizes. It provides customers with multiple reasons to visit: to explore new stores, enjoy exclusive milk tea flavours, and participate in an engaging promotion that adds a layer of fun to their weekend plans. With only four days to take part and limited stock prizes, those interested in making the most of this promotion should plan their visit promptly.

For anyone in Singapore who enjoys milk tea or is looking for a unique weekend activity, this is a promotion worth experiencing. By ordering through the app, customers can ensure a smooth and hassle-free pick-up, leaving more time to enjoy the festive environment and the excitement of the Tear & Win. Whether they are loyal fans or newcomers, the combination of great drinks, interactive promotion, and brand-new store experiences makes this an unmissable event.

Promotional/Event Details:
Date: 27 February–1 March 2026
Time: Opening hours vary by location; check CHAGEE store hours
Venue:

• CHAGEE East Coast Road

• CHAGEE Rivervale Mall

• CHAGEE The Woodleigh Mall

• CHAGEE Bukit Panjang Plaza
  More Info: CHAGEE Facebook