Singapore is known for its vibrant celebrations, and this year’s SG60 festivities are no exception. To mark Singapore’s 60th year of independence, IRVINS Singapore at Orchard Gateway is stepping up the excitement with their Heart & Soul experience. For fans of their famous salted egg snacks and unique goodies, this is an event that promises to delight both taste buds and collectors alike.
IRVINS, the homegrown snack brand that has become synonymous with premium salted egg treats, is offering a series of exclusive promotions that make this celebration impossible to resist. Whether someone is a seasoned fan of their signature Salted Egg Fish Skin or just discovering the brand, the SG60 Heart & Soul experience ensures there’s something for everyone. The promotion is designed to reward customers not just with delicious snacks but also with collectible memorabilia, making it a perfect combination of taste and fun.
One of the standout offers at IRVINS Orchard Gateway is the chance to receive a free 50g Salted Egg Fish Skin simply by presenting a Heart & Soul e-ticket. This is not only an opportunity to enjoy one of their most beloved snacks without spending a dime, but it also adds an element of excitement to participating in the national celebration. The salted egg coating, perfectly balanced with a crisp fish skin, has become a crowd favourite, and receiving this for free is a fantastic way for anyone to experience IRVINS’ signature flavour.
For those looking to take their celebration a step further, IRVINS has prepared something special. Customers who purchase two SG60 Classic Boxes will receive an exclusive SG postcard stamp keychain. This collectible item is a wonderful keepsake from the SG60 celebration, combining both nostalgia and practicality. It’s a subtle reminder of Singapore’s milestone year and a token that can be cherished long after the celebration ends. For collectors, fans, or even tourists, this exclusive item adds significant value to the purchase.
The celebration doesn’t stop there. IRVINS is also including a fun surprise for any purchase at the Orchard Gateway store — SG60 temporary tattoo stickers. These playful tattoos allow everyone to join in the festivities, offering a chance to wear their national pride in a quirky and memorable way. It’s a small yet thoughtful addition that enhances the festive experience and shows how IRVINS is making SG60 more interactive and engaging for all visitors.
One of the best reasons to participate in this promotion is the limited availability. Offers are valid only while stocks last, which adds a sense of urgency for fans and shoppers alike. This exclusivity ensures that early visitors get the most out of the celebration, turning the shopping experience into a rewarding adventure. There’s something incredibly satisfying about walking away with both tasty treats and exclusive collectibles, making this event not just a simple shopping trip but a memorable outing.
IRVINS Orchard Gateway has always been a favourite destination for snack enthusiasts, and this SG60 celebration elevates it to a must-visit spot for both locals and tourists. The location is easily accessible, and the vibrant display of products, combined with the festive offerings, creates an atmosphere that feels celebratory and welcoming. Even for those who might not initially be fans of salted egg snacks, the interactive nature of the Heart & Soul experience — free goodies, exclusive collectibles, and fun tattoos — makes it an enjoyable stop during the SG60 celebrations.
Another reason to head to IRVINS for this promotion is the opportunity to discover or revisit the brand’s extensive range of snacks. From the iconic Salted Egg Fish Skin to other innovative salted egg creations, this is a chance to sample products that have made IRVINS a household name in Singapore and beyond. For anyone who enjoys trying new flavours, combining this exploration with the SG60 celebration is an exciting way to engage with local culture and cuisine.
The promotional offers are straightforward and easy to participate in, making the experience stress-free. Simply flashing the Heart & Soul e-ticket, purchasing the Classic Boxes, or making any purchase opens the door to receiving the exclusive goodies. This ease of participation is ideal for families, friends, or even solo visitors who want to enjoy the celebration without hassle. It’s clear that IRVINS has designed this event to be inclusive, fun, and rewarding for everyone.
Visiting IRVINS Orchard Gateway during the SG60 celebrations also offers an opportunity to be part of a larger community experience. Festivals and national celebrations are about coming together, sharing moments, and making memories. By participating in the Heart & Soul experience, visitors are not just enjoying snacks and collectibles — they are engaging in a shared celebration of Singapore’s milestone year. This communal spirit, paired with the fun promotions, makes it a visit worth planning.
Finally, the SG60 Heart & Soul experience at IRVINS is more than just a promotion; it’s a celebration of Singapore’s culture, culinary creativity, and community spirit. The combination of free snacks, collectible items, and interactive elements like temporary tattoos ensures that every visitor leaves with a sense of joy and participation. For anyone who loves food, celebrations, or simply good deals, this promotion offers a perfect blend of all three.
For those planning to visit, it’s advisable to head down early to secure the free goodies and exclusive collectibles, as stocks are limited. Whether someone is a loyal fan of IRVINS, a curious first-timer, or a collector of unique memorabilia, the Heart & Soul experience provides a satisfying and memorable experience that aligns perfectly with the SG60 celebrations. It’s a chance to celebrate, indulge, and take home a little piece of Singapore’s milestone year.
With all these exciting offerings, there’s no reason not to make IRVINS Orchard Gateway a stop during SG60 celebrations. They have perfectly combined delicious treats, exclusive memorabilia, and interactive fun into a promotion that celebrates Singapore’s journey and its people. For anyone looking for a fun, tasty, and culturally engaging experience, this is a must-visit.
Promotional/Event Details:
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Date: 27 August 2025 Onward
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Time: During Orchard Gateway store opening hours
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Venue: IRVINS Orchard Gateway, 277 Orchard Road, #01-08/09, Singapore 238858

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