If you’re a durian enthusiast living in Singapore, then here’s a juicy treat you won’t want to miss. From 27 to 29 June 2025, Sheng Siong Supermarket is rolling out a special 3-day promotion featuring their highly sought-after Penang Hor Lor King Durian—neatly packed in a 400g box for just $13.80.
In a city where premium durians can often cost a small fortune, especially when it comes to varieties like the Hor Lor King, this price is genuinely noteworthy. Whether you’re a regular durian indulger or a first-timer curious about this “king of fruits”, now might be the best opportunity to savour the taste of one of Malaysia’s most beloved durians—without the typically steep cost.
Let’s dive into why this promotion deserves a proper look and why heading to your nearest Sheng Siong outlet might just be the highlight of your week.
Why Penang Hor Lor King Durian is Special
The Hor Lor King is no ordinary durian. It’s a varietal that hails from the state of Penang in Malaysia—famous for producing some of the most aromatic and flavourful durians. The name “Hor Lor” literally translates to “gourd-shaped”, and it refers to the unique oblong or bottle-like shape of the fruit. Its rich, golden-yellow flesh has a creamy texture, sometimes with a slightly bitter edge that balances out its natural sweetness, making it a favourite among durian connoisseurs.
Typically, fresh Hor Lor durians are a premium product. Pricing per kilogram can climb steeply during peak seasons due to limited availability and strong demand. So finding it packed in a convenient 400g box at just $13.80 is a rare bargain worth noting.
Sheng Siong’s Value Proposition
Over the years, Sheng Siong has built a solid reputation in Singapore for offering great quality produce and groceries at affordable prices. From fresh vegetables and seafood to household essentials and imported snacks, they’ve managed to provide practical everyday savings without compromising on quality. And this 3-day durian deal is yet another example of how they continue to deliver exceptional value to their customers.
What sets this promotion apart is not just the price point but also the convenience. Instead of having to visit a durian stall or wait in long queues at seasonal pop-up markets, shoppers can now simply head to their nearest Sheng Siong outlet and pick up a box—pre-packed, ready to enjoy, and handled with the quality assurance that customers have come to expect from them.
Why You Shouldn’t Miss This
Now, you might be wondering—“Is it really worth making a trip just for a durian box?” Here’s why the answer should be a firm yes:
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Affordable Luxury: For just $13.80, you get 400g of premium Penang durian. That’s tremendous value considering the average price of similar durians during durian season could easily be double.
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Convenience Across the Island: With Sheng Siong branches islandwide, you won’t need to go far. A quick stop at your nearby outlet could easily sort your dessert or weekend indulgence plans.
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Perfect Gifting Idea: Whether it’s for family, colleagues, or friends, bringing a box of premium durian always makes for a thoughtful gift. And with it being nicely packed, there’s no mess or hassle involved.
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Great for Sharing: A 400g box is ideal for sharing with loved ones—especially if you’re trying to convince someone who’s never tried durian to give it a go. The Hor Lor King’s mellow yet complex flavour is a great introduction.
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Limited Time, Limited Stock: This isn’t a month-long promotion. It’s strictly three days—27 to 29 June 2025—and stocks are limited. Once they’re gone, they’re gone. No rain checks.
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Safe and Clean Packaging: Unlike durians from roadside stalls, these come in clean, sealed containers, so there’s no strong lingering smell in your car or home, and you can pop them straight into the fridge.
How to Maximise This Deal
For those looking to truly make the most of the promotion, consider arriving early in the day. Durians, especially in such a popular variety and price bracket, tend to fly off the shelves within hours of opening. A morning visit may give you a better chance of securing your share.
If you live near multiple Sheng Siong outlets, keep an eye on each. Not all branches may carry equal stocks, so if one outlet sells out, another nearby might still have supply.
And for those on the go, some Sheng Siong locations may offer availability updates through their customer service counters or social media. It’s worth checking their official page here: https://www.facebook.com/100064718014807/posts/1158019316365325/?rdid=CkaTAyyucO98MAHh#
Durian Culture in Singapore
Durian isn’t just food in Singapore—it’s part of their culture. Whether enjoyed in the form of durian puffs, pancakes, ice cream, or fresh from the shell, it has remained a seasonal delight that brings people together. Families gather over durian sessions, and friends challenge one another to endure its pungent smell and addictive flavour.
And while the more famous Musang King often steals the limelight, Penang’s Hor Lor King holds its own. It offers a more nuanced flavour, with buttery notes and a slight bitterness that seasoned durian lovers appreciate. It’s the type of durian that grows on you—and this sale gives everyone the perfect reason to reconnect with it.
Final Thoughts
Ultimately, this 3-day promotion isn’t just about a good price on durian. It’s about bringing a little joy into your weekend, whether through indulging in a personal favourite or sharing a uniquely Southeast Asian delight with family. Sheng Siong has taken the hassle out of durian shopping by making this premium variety widely available at an irresistible price.
But as always with good deals—don’t wait. Head over early to ensure you don’t miss out, especially if you’re buying more than one box. These are likely to sell fast.
Mark your calendars and take advantage of this limited-time opportunity to indulge in one of Penang’s finest offerings—right here in Singapore.
Promotional/Event Details:
Date: 27–29 June 2025
Time: During standard Sheng Siong store opening hours
Venue: All participating Sheng Siong Supermarkets islandwide
Link: https://www.facebook.com/100064718014807/posts/
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