There are few things that excite Singaporeans more than the prospect of fresh seafood at value-for-money prices. For many, a trip to the wet market or supermarket is not just about filling the fridge – it is about discovering something new, enjoying a weekend family meal, or stretching every dollar to make sure that a family can indulge without overspending. Sheng Siong Supermarket, a household name in Singapore known for its affordable yet fresh offerings, has announced a seafood special promotion happening on 26 September 2025, and it is worth every shopper’s attention.
For those who might not be familiar, Sheng Siong has built a reputation over the years for being a supermarket that focuses on value and quality. From fresh produce and meats to daily essentials and household items, it has positioned itself as one of the most reliable places to shop without burning a hole in the pocket. When they launch themed promotions, especially seafood specials, it tends to draw a crowd – and for good reason.
Why Seafood Specials at Sheng Siong are Worth Noticing
Seafood is one of those categories in a supermarket that can be tricky. Prices fluctuate due to supply, seasons, and import costs. On some days, fresh prawns or fish might seem like a luxury rather than a staple. That is why when Sheng Siong runs a seafood promotion, shoppers know it is their chance to enjoy quality seafood at prices that are significantly friendlier than usual.
Imagine preparing a family dinner with steamed crabs, grilled squid, or stir-fried prawns without having to splurge excessively. It allows families to bring restaurant-style dishes into their homes, all while keeping costs within reason. With Singaporeans being huge fans of seafood – think chilli crab, sambal stingray, or seafood hotpot – the idea of getting these ingredients fresh and affordably is nothing short of appealing.
What Makes This Promotion Special
The Seafood Specials on 26 September 2025 are designed to spotlight freshness and value. Sheng Siong has not only promised competitive pricing but also quality assurance, which is crucial when it comes to seafood. No one wants to bring home fish that is past its best or squid that lacks flavour.
Shoppers can look forward to seasonal catches and hand-picked selections that bring variety to the table. While the official announcement teases “catch of the day” items, this usually includes sought-after favourites such as prawns, crabs, clams, fish fillets, and squid. By offering them at promotional prices for a limited time, Sheng Siong creates a sense of urgency that encourages shoppers to make the most of it while stocks last.
Why You Shouldn’t Miss Out
There are several reasons why this seafood promotion should not be overlooked:
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Affordability Without Compromise
Singaporeans are always on the lookout for ways to stretch the dollar, and Sheng Siong has mastered the balance between cost and quality. A promotion like this ensures that shoppers do not have to choose between taste and budget. -
Freshness Guarantee
Sheng Siong has built trust by maintaining stringent standards for freshness. For seafood lovers, this is vital. With the promotion highlighting “catch of the day,” it reassures shoppers that the products are coming in fresh and fast. -
One-Day Only Opportunity
The sale is limited to 26 September 2025. That exclusivity means that if you delay, you may miss out. Promotions like this are popular, and items do get snapped up quickly. -
Perfect for Weekend Meal Planning
Since the promotion falls on a Friday, it gives families the chance to stock up just before the weekend. This is perfect for gatherings, barbeques, or simply enjoying a hearty seafood dinner at home.
Making the Most of the Promotion
If you are planning to head down for this sale, it pays to go prepared. Here are a few tips to maximise your experience:
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Go Early: With limited stocks, early birds tend to get the best picks.
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Bring Your Cooler Bag: Seafood needs to stay chilled, so a cooler bag ensures that your purchases remain fresh until you reach home.
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Plan Your Menu in Advance: Having an idea of what dishes you want to prepare can help you decide quickly which seafood items to prioritise.
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Combine with Other Deals: Sheng Siong often runs other promotions simultaneously. Check the aisles for additional discounts on sauces, noodles, or cooking essentials to complete your seafood feast.
Why Sheng Siong Promotions are a Bargain Hunter’s Dream
For bargain hunters in Singapore, Sheng Siong promotions are often bookmarked in calendars. They do not just offer random markdowns; they curate these events to match what Singaporeans enjoy. Whether it is Chinese New Year snacks, Mid-Autumn goodies, or seafood weekends, the deals are always tailored to bring the most value at the right time.
Seafood is notoriously expensive at restaurants in Singapore, with dishes like chilli crab easily costing upwards of $50 to $80 per serving. Being able to replicate such indulgences at home for a fraction of the cost is a huge benefit. Even if one is not a master chef, simply steaming or grilling fresh seafood with minimal seasoning can bring out natural flavours that are delicious and satisfying.
The Bigger Picture
Shopping at supermarkets like Sheng Siong also reflects a larger lifestyle choice. It is about knowing where to spend and where to save, about making conscious decisions that allow families to enjoy treats without unnecessary strain on the budget. Promotions like the seafood special allow people to enjoy the finer things in life, such as premium-quality seafood, while still keeping expenditure practical.
This is not just a sale – it is an opportunity to turn an ordinary family dinner into something memorable. Whether you are gathering with friends, preparing a special treat for loved ones, or simply indulging in a seafood craving, the Sheng Siong Seafood Specials Promotion offers the perfect excuse.
So, mark your calendar, plan your shopping trip, and dive into the freshness on offer. Deals like this do not come around every day, and when they do, they are best enjoyed with enthusiasm and appetite.
For more details, you may view the official post on Sheng Siong’s Facebook page here: Sheng Siong Supermarket Seafood Specials Promotion
Promotional/Event Details:
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Date: 26 September 2025
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Time: While stocks last
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Venue: Sheng Siong Supermarkets, islandwide Singapore

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