If there’s one brand that continues to bring smiles to children and grown-up collectors alike, it’s LEGO. With its vibrant bricks and endless possibilities for storytelling and creativity, LEGO has become a household name that many of them grew up with—and still find joy in as adults. And right now, fans in Singapore have even more reason to celebrate. From 26 July to 10 August 2025, The Brick Shop LEGO Certified Store is rolling out a LEGO City Bundle Deal that is not only wallet-friendly but also packed with value. To top things off, they are throwing in an exclusive SG60 LEGO Gold Coin giveaway for purchases above a certain amount.
So, why should shoppers jump on this promotion? Let’s break it down, piece by piece.
Build More, Spend Less: The $60 LEGO City Bundle Deal
First off, let’s talk about the core deal: the LEGO City bundle for only $60. Whether one is a parent looking to spark their child’s creativity, or a LEGO enthusiast hoping to grow their personal cityscape, this bundle offers fantastic value.
LEGO City sets are well-loved for a reason. They often revolve around themes that children are familiar with—like police, fire rescue, construction, and transport. These scenarios help kids understand the world around them through play. More importantly, they provide an open canvas for storytelling. A simple train station set can suddenly turn into the heart of an entire LEGO metropolis.
And at just $60 per bundle, this promotion makes it easier for families to expand their LEGO universe without stretching their budget. Considering the usual retail prices of LEGO City sets, this deal is not just generous—it’s strategic for those planning ahead for birthdays, rewards, or even early Christmas shopping.
A Limited Edition Collectible Worth Having
Of course, the second highlight of the campaign is something that collectors will be especially thrilled about: a FREE SG60 LEGO Gold Coin, redeemable with a minimum spend of $160.
This gold coin isn’t just any toy accessory—it’s a commemorative piece created to celebrate Singapore’s 60th National Day. Featuring a sleek gold design with unique SG60 branding, the coin will no doubt become a prized collector’s item.
LEGO fans in Singapore already know that these kinds of limited-edition items don’t stay on shelves for long. The exclusivity of this SG60 Gold Coin is likely to make it highly sought after in future LEGO trading circles. So if one is already planning to purchase LEGO sets during this sale period, it’s worth going the extra distance to hit the $160 mark and bring home this memorable keepsake.
Why LEGO City Is Worth Investing In
There are a few reasons LEGO City continues to be one of the brand’s most enduring and best-selling themes. One major factor is its ability to evolve. Over the years, LEGO City has adapted with changing times, incorporating eco-friendly vehicles, space exploration, wildlife rescue, and even gender-balanced sets to reflect modern values.
These sets aren’t just fun—they’re subtly educational. Children learn spatial awareness, basic engineering concepts, problem-solving, and storytelling all in one sitting. For example, building a fire station might include a conversation about fire safety. Constructing a recycling truck introduces eco-conscious habits.
And for adults? Let’s not kid ourselves—building LEGO is therapeutic. It’s a form of mindfulness, offering quiet focus and satisfaction with every finished build. Whether building solo or with the family, LEGO provides an outlet that is both tactile and creative.
Perfect Timing for a School Holiday Treat
The promotion also falls neatly within the school holidays for many students, making it an ideal time for parents to introduce new playtime activities. With more hours at home, kids are likely to look for new and exciting things to do. Instead of more screen time, why not give them a chance to build their own world from scratch?
This bundle is also ideal for group play. Siblings can each work on their own builds, or collaborate on creating a connected LEGO City. Not only does this encourage communication and cooperation, but it also keeps children engaged in a way that’s interactive rather than passive.
Available In-Store and Online
The best part? This deal is accessible across all The Brick Shop LEGO Certified Stores in Singapore, and also online via The Brick Shop’s official website.
For those who prefer the tactile joy of shopping in-store—touching the boxes, admiring built models on display, and getting help from knowledgeable staff—it’s a perfect reason to make a trip. The friendly atmosphere of a LEGO Certified Store is often a thrill for younger fans, and can make for a fun family outing.
And for shoppers who value convenience, the online store makes it effortless. Whether browsing from the comfort of home or during a quick coffee break, shoppers can make their selection and wait for their new bricks to arrive at their doorstep.
Stock Up Before It Ends
Here’s a friendly warning—promotions like this don’t last forever, and stocks may run low quickly, especially with the SG60 coin thrown into the mix. Once the coin runs out, it may no longer be redeemable, even if the promotional period hasn’t ended. That’s the nature of high-demand collectibles.
So if one has been eyeing some LEGO sets for a while, now would be the best time to act. Stack those sets into the shopping basket, reach the qualifying spend, and walk away with a bundle of LEGO joy and a shiny commemorative token to remember this special SG60 celebration.
Promotional/Event Details:
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Date: 26 July – 10 August 2025
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Time: All Day (subject to store operating hours)
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Venue:
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All The Brick Shop LEGO Certified Stores in Singapore
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