If you’re a LEGO enthusiast or have little ones who love building, creating, and imagining, then this upcoming promotion is one you should not miss. From 26 July to 10 August 2025, The Brick Shop LEGO Certified Store is rolling out an exciting offer that brings joy not just to kids, but also to collectors, parents, and anyone with a creative mind.
This time around, LEGO is putting the spotlight on their LEGO City range, a collection known for its urban adventures, construction sets, emergency vehicles, and imaginative scenarios. What makes this promotion truly worth exploring is the attractive S$60 LEGO City bundle deal. But that’s just part of the attraction—there’s also a FREE limited edition SG60 LEGO Gold Coin up for grabs when customers spend S$160 or more in a single receipt. That alone gives this promotion an exclusive edge, especially for fans of collectables or those keen to celebrate Singapore’s 60th birthday with something uniquely themed.
Now let’s unpack why this deal is so good and why it’s worth heading down to one of their stores—or even just hopping online—to take part in the fun.
Why This LEGO Promotion is Worth Checking Out
1. Great Value for LEGO City Fans
LEGO City has always been a top-selling line in LEGO’s portfolio. From police stations to fire engines and construction sites to airport terminals, LEGO City is where play meets realism. What’s particularly exciting about this S$60 bundle deal is that it allows customers to get multiple sets, or one sizeable set, at a more wallet-friendly price. Whether buying for birthdays, upcoming holidays, or simply to expand a child’s or collector’s LEGO world, this bundle is perfect for those wanting more value.
2. The Allure of a FREE SG60 LEGO Gold Coin
What truly elevates this campaign is the inclusion of the SG60 LEGO Gold Coin. This isn’t just any trinket. It’s a commemorative piece specially designed for Singapore’s 60th birthday celebration—making it both a collectable and a piece of local history. LEGO rarely offers limited-edition redemptions outside of major collaborations or anniversaries, so this coin could become quite sought after among fans.
To qualify for this giveaway, simply spend S$160 or more in a single transaction. It’s an easy target for those planning to buy larger sets or multiple smaller ones. And considering that LEGO sets generally carry premium pricing, the coin becomes a nice bonus for a purchase you might already have been planning to make.
3. Ideal for Gift-Givers and Collectors
Whether you’re a parent preparing for a birthday or a LEGO collector looking for unique memorabilia, this campaign is tailored to you. The combination of discounted bundles and a free limited-edition item means that you get both the joy of play and the pride of collecting. Plus, the fact that this promotion covers both in-store and online purchases makes it extremely convenient. You can either pop by their physical locations for a first-hand look or shop from the comfort of your home.
4. Encourages Family Bonding Through Play
There’s something timeless about building LEGO sets together. They promote creativity, motor skills, patience, and teamwork. By picking up a LEGO City bundle, families can spend weekends and evenings crafting their very own metropolis, be it a fire station with flashing lights or a bustling airport with functioning parts. This is more than a simple toy promotion—it’s an opportunity to engage, connect, and build memories.
5. Limited-Time Offer – Adds Urgency
With this campaign running only from 26 July to 10 August 2025, it’s essential to act fast. These kinds of promotional bundles, especially those with limited-edition redemptions like the SG60 Gold Coin, don’t usually stick around for long. In fact, they’re often claimed well before the campaign end date due to high demand. For this reason, early shopping is strongly encouraged—whether you’re keen on scoring the coin or just want the best pick of available sets.
6. Convenient Purchase Options (In-Store & Online)
One of the best things about this LEGO deal is its availability both online and across all LEGO Certified Store outlets under The Brick Shop. That means no matter your location in Singapore, you have access to the offer. Whether you’re strolling down Orchard or browsing online in your pyjamas, the promotion remains equally accessible.
Explore the full range of available promotions and bundles via their dedicated sale page here:
👉 Discover More LEGO Deals
More Than Just Toys – A Way to Celebrate SG60
This promotion isn’t just a marketing gimmick—it’s also a subtle but meaningful tribute to Singapore’s 60th anniversary. The SG60 LEGO Gold Coin is more than just a promotional item—it’s a celebratory token that represents innovation, creativity, and national pride. For children, it’s a fun memento. For adults, especially those who grew up with LEGO, it’s a reminder of both childhood wonder and national progress.
For long-time collectors, such limited-edition pieces often increase in value and desirability. With Singapore reaching a major milestone, there’s no better time to secure this commemorative item as part of your LEGO collection.
Tips to Make the Most of the Promotion:
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Shop early: The SG60 coin is limited, and once they run out, there’s no restocking.
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Plan ahead: If you’re buying for birthdays or end-of-year festivities, this is a great time to stock up on gifts.
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Combine purchases: Consider pooling purchases with friends or family to hit the S$160 threshold more easily.
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Check online first: Their online store allows you to view available sets, check stock, and even spot other sale items to combine with your City bundle.
If you’re someone who enjoys snapping up great value while celebrating a little piece of national heritage, this is the kind of promotion that ticks all the right boxes. It’s got the perfect blend of fun, function, collectability, and convenience—all in one package.
So don’t miss out. Whether you’re shopping for a child, a friend, or even yourself, now’s a great time to build not only LEGO sets—but unforgettable moments.
Promotional/Event Details:
Date: 26 July–10 August 2025
Time: Store Hours / 24 Hours Online
Venue: All LEGO Certified Stores by The Brick Shop and Online at https://thebrickshop.com.sg/offers&sale
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