Singapore’s dessert scene continues to grow more exciting with every season, and those who appreciate a good frozen treat will be pleased to know that a new destination has just landed in the heart of Serangoon. Smooy Singapore is opening its doors at NEX, and they are celebrating in style with a trio of promotions and some extra fun over three sweet-filled days.
For fans of frozen yoghurt — or anyone simply craving a refreshing and guilt-free indulgence — this event is definitely worth adding to the diary. From 26 to 28 June 2025, Smooy is pulling out all the stops with their Grand Opening Special, including a 1-for-1 Classic Cup promotion, competitions with exciting prizes, and even a little mystery twist involving a “Golden Cup” hunt.
Let’s dive into what makes this event at NEX a can’t-miss for anyone who enjoys a good deal, a bit of fun, and of course, frozen yoghurt done right.
A Froyo Affair with a Spanish Twist
Originating from Spain, Smooy is well-known for its signature frozen yoghurt, which has gained a loyal following across Europe and other international markets. Their commitment to quality ingredients, health-conscious recipes, and a variety of flavours and toppings has helped them stand out in a competitive dessert market.
What sets Smooy apart is their authentic recipe that blends the tanginess of traditional yoghurt with a creamy texture that rivals any full-fat dessert — but with significantly fewer calories and sugar. It’s indulgent yet guilt-free, and now Singapore residents will be able to enjoy it without needing a passport.
With this new outlet opening at NEX, Smooy brings their much-loved classic cup to the heartlands, offering an accessible way for locals and visitors alike to discover what makes their froyo so beloved.
Why This Opening Event Matters
There are plenty of store openings in Singapore each month, but not many go as far as Smooy in creating an interactive and rewarding experience for customers. Their Grand Opening Special isn’t just about handing out discounts — it’s designed to create moments of joy, community interaction, and fun discovery.
1. 1-for-1 Classic Cup Froyo Deal
Let’s start with what most dessert lovers will be eyeing first — the 1-for-1 Classic Cup frozen yoghurt promotion. For three days only, customers can enjoy a second Classic Cup free with every purchase. Whether bringing a friend, a colleague, or just treating oneself to seconds, this deal makes it incredibly easy to double the enjoyment at no extra cost.
In a city where premium frozen yoghurt can lean toward the pricier side, a 1-for-1 deal is not just generous — it’s practically irresistible. Especially with Smooy’s delicious offering, which includes natural yoghurt flavours, fresh fruit toppings, and even indulgent sauces for that extra kick of flavour.
2. Best Froyo Creation Contest
Smooy is also calling on customers to get creative and showcase their personal froyo flair. The “Best Froyo Creation Contest” invites participants to build their ultimate frozen yoghurt treat and share it for a chance to win attractive prizes.
This is the perfect chance to combine artistry and taste, and whether one prefers fruity, crunchy, or chocolatey toppings, everyone stands a chance. It’s also a great way to show off your flavour personality and walk away with more than just a dessert. The contest encourages customers to interact with the brand in a fun, engaging way — and that always makes for a better overall experience.
3. Golden Cup Challenge
Who doesn’t love a bit of mystery and a chance to win on the spot? Enter the Golden Cup Challenge — a fun treasure hunt-style activity where participants look out for hidden “Golden Cups.” Those lucky enough to find one will walk away with surprise gifts.
It’s a playful way to add excitement to the visit, especially for families with kids or groups of friends looking for a shared laugh. Activities like this bring a dynamic twist to the usual dessert run, making the event feel more like a mini festival than a standard store launch.
4. Exclusive Giveaway Collaboration with 987FM & NEX
In collaboration with 987FM and the mall, Smooy will also be hosting an exclusive giveaway. Details on this are still under wraps, but one can expect prizes, branded merchandise, or perhaps some limited-time treats. Tune in to 987FM or check out NEX’s Instagram page to stay updated.
These partnerships signal that Smooy is stepping into Singapore’s competitive F&B scene with more than just a scoop of dessert. They are creating real brand engagement and community involvement — all things that matter to today’s consumers.
Why Should One Go and Enjoy This Deal?
This Grand Opening event ticks all the right boxes. For starters, the deal itself — a 1-for-1 classic cup of Smooy frozen yoghurt — is fantastic value, especially in the current economy where every dollar counts. For the price of one cup, customers can enjoy two generous servings, making this deal perfect for anyone who enjoys quality desserts without overspending.
Secondly, it’s about more than just dessert. The event has been crafted to include interactive elements, prizes, and even a bit of suspense, which elevates the experience beyond a typical visit to a dessert shop. From the “Golden Cup Challenge” to the “Best Froyo Creation” competition, visitors are given multiple avenues to participate, engage, and potentially win something memorable.
And then there’s the venue — NEX is not only one of the largest suburban malls in Singapore, but it is also conveniently located at Serangoon MRT, making access seamless whether one is commuting from work, school, or home. With numerous dining and shopping options nearby, visiting Smooy becomes part of a larger day out.
Finally, there’s the chance to be part of something new. Being among the first to try Smooy at its new outlet offers a bit of novelty. It’s also a way to support a growing business that prioritises quality, taste, and customer engagement.
For anyone seeking a fun, affordable, and delicious reason to venture out this June, this three-day event should absolutely be on the radar.
Promotional/Event Details:
Date: 26-28 June 2025
Time: Mall opening hours (typically 10:30am – 10:00pm)
Venue: Smooy Singapore, NEX Mall, Serangoon Central, 23, Singapore 556083
More Information: https://nex.com.sg
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