Long John Silver’s Introduces Fair Trade Coffee to Their Menu
Starting from 25 September 2024, Long John Silver’s Singapore will be launching a fresh initiative—introducing Fair Trade coffee at all their restaurants. For coffee lovers, this is not just another beverage option but a conscious step toward supporting ethical trading practices that help farmers and communities. But why should they care about this shift, and what makes this promotion stand out? Let’s dive deeper into why this is an exciting deal for customers and why they should consider making Long John Silver’s their next stop for a cup of coffee.
The Significance of Fair Trade Coffee
Fair Trade is more than just a label. It represents a commitment to ethical business practices that focus on providing better trade conditions and securing the rights of marginalised producers and workers. In this case, Fair Trade coffee directly supports coffee farmers, providing them with the opportunity to sell at fair prices. But it doesn’t stop there.
For many coffee-growing communities, Fair Trade helps in various ways:
- Stable Income: Farmers are guaranteed a minimum price for their coffee, providing financial stability in an otherwise volatile market. This financial security enables them to invest in their farms and families.
- Quality Improvements: By receiving fair prices, farmers can focus on enhancing the quality of their beans, elevating the coffee experience for drinkers.
- Community Development: Fair Trade premiums go beyond the beans. Many coffee cooperatives use these funds for vital projects like building schools, improving water facilities, and fostering better community living conditions.
Long John Silver’s has been closely working with a coffee bean producers’ cooperative in Western Rwanda since 2011. Through this partnership, Long John Silver’s has contributed to significant community development initiatives. Projects like building water facilities and creating classrooms have been made possible thanks to Fair Trade. This means that every cup of coffee they buy at Long John Silver’s contributes to tangible improvements in the lives of these communities.
A Range of Coffee Options to Choose From
In their push for a more ethical and sustainable coffee trade, Long John Silver’s isn’t sacrificing taste or variety. They will offer a selection of Fair Trade coffee drinks, including:
- Hot/Iced Black Coffee: A simple, rich brew that highlights the quality of the Fair Trade beans.
- Café Au Lait: Perfect for those who enjoy their coffee smooth and creamy, available in both hot and iced versions.
- Café Mocha: For those with a sweet tooth, this chocolate-infused coffee is sure to satisfy, available both hot and iced.
- Café Caramel: A deliciously indulgent treat for caramel lovers, available both hot and iced.
With these options, there is something for everyone, whether they prefer a robust black coffee or a sweeter, more decadent café-style drink.
How to Enjoy Your Fair Trade Coffee
Convenience is key at Long John Silver’s, and this promotion makes it easy to enjoy their new coffee offerings. Whether they want to dine in, take it away, or have it delivered straight to their door, they have options. The Fair Trade coffee menu is available for dine-in, takeaway, and delivery via popular platforms like foodpanda, GrabFood, and Deliveroo at selected stores. No matter where they are, a cup of ethically sourced coffee is just a few clicks or steps away.
Why Should They Try This Fair Trade Coffee?
At first glance, the introduction of Fair Trade coffee may seem like a small step. However, it’s an impactful decision that supports sustainable practices and promotes fairness in the supply chain. Here’s why people should take advantage of this offer:
- Support Ethical Farming: By choosing Fair Trade coffee, they actively participate in supporting coffee farmers who are paid fairly for their hard work. This ensures better living conditions and long-term sustainability for these communities. It’s a small step with a big impact.
- Community Contributions: Long John Silver’s isn’t just buying coffee—they’re investing in communities. Their partnership with a Rwandan coffee cooperative has led to projects like the construction of water facilities, which has saved rural children hours of time that would have been spent fetching water, allowing them to focus on their education. They’ve also funded a home economics classroom and provided sewing kits to local children, enabling new skills and opportunities for future generations.
- Taste the Difference: When farmers are fairly compensated, they can invest in improving the quality of their crops. This means the coffee they’re drinking isn’t just ethical—it’s often of a higher quality too. They’ll notice the richness and flavour in each cup, whether they choose the classic black coffee or one of the flavoured café drinks.
- Variety and Convenience: Long John Silver’s makes it easy to enjoy their Fair Trade coffee with both hot and iced options, and they can enjoy it in-store, to-go, or even have it delivered to their door. Whether they’re looking for a quick caffeine fix or a leisurely drink, Long John Silver’s has made this Fair Trade option as accessible as possible.
Long John Silver’s Commitment to Sustainability
Long John Silver’s commitment to Fair Trade is part of a broader focus on sustainability. The company recognises the importance of corporate responsibility, and by introducing Fair Trade coffee, they’re making a statement about the direction they want to take. This isn’t a one-time promotion; it’s a long-term initiative that’s here to stay, showing their dedication to ethical practices that benefit both people and the planet.
Their work with the Rwandan coffee cooperative is a great example of how business and social responsibility can go hand in hand. Since 2011, their partnership has contributed to meaningful community projects, and they’re committed to continuing this work in the future. So, by enjoying a cup of coffee at Long John Silver’s, they’re not just treating themselves—they’re contributing to positive global change.
Promotional Details:
- Date: From 25 September 2024 Onward
- Time: All day
- Venue: Long John Silver’s Singapore (available at all outlets)
- Menu: Hot/Iced Black Coffee, Café Au Lait, Café Mocha, Café Caramel
- Delivery: Available through foodpanda, GrabFood, and Deliveroo (selected outlets)
Find out more about their Fair Trade coffee menu here: Long John Silver’s Menu
Locate your nearest Long John Silver’s restaurant: Restaurant Locations
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.