When it comes to celebrating Singapore’s National Day in delicious style, Bee Cheng Hiang always knows how to bring flavour and festivity together. As the iconic homegrown brand steps up to commemorate SG60 – Singapore’s 60th birthday – they are rolling out a celebratory promotion that’s bound to please every local foodie and gift-giver. Starting 25 July 2025 onward, Bee Cheng Hiang is unveiling a special promotion that blends tasty heritage, tradition, and great savings – all wrapped in a mouth-watering deal.
What exactly is on offer? Well, let’s just say it’s the kind of deal that gets Singaporeans queuing for more. One of the major highlights of this SG60 promotional campaign is their irresistible Minced Pork Bakkwa (330g) – now available at a special price of just $18.80. That’s right – juicy, tender, smoky slices of Bee Cheng Hiang’s signature minced pork bakkwa are now going at a wallet-friendly price, making it a perfect treat to snack on while enjoying the long weekends or gifting to someone you appreciate.
It’s no secret that Bee Cheng Hiang’s bakkwa holds a special place in the hearts of many Singaporeans. Whether it’s Chinese New Year, Mid-Autumn Festival, or National Day, their grilled pork delicacies are part of countless celebrations. And this SG60 occasion is no different. The $18.80 deal is not just about affordability – it’s also a tribute to their legacy and Singapore’s culinary culture.
But the promotion doesn’t stop there.
Shoppers will also enjoy $6 off the SG Series Mini EZ Laska Bakkwa and the Merlion Edition, making it a fantastic gifting option or even a keepsake. The SG Series packaging is modern, compact, and travel-friendly – and ideal for sharing a little piece of Singapore with loved ones both near and far. With the symbolic Merlion featured in the design, these bakkwa boxes offer both taste and national pride in one tidy parcel.
And if you’re planning to stock up, there’s something extra sweet in store. Spend $60 or more in a single receipt, and you’ll be rewarded with FREE Bakkwa Bites – an addictive, crunchy snack perfect for tea-time, picnics, or just treating yourself on a busy afternoon. These bites are a customer favourite and getting them free is yet another reason to indulge.
So, why should people jump on this offer?
1. It’s Perfect for SG60 Festivities
With Singapore’s 60th birthday just around the corner, the atmosphere is one of national pride, nostalgia, and celebration. Whether you’re attending a National Day Parade party, hosting a family BBQ, or preparing festive hampers for friends and colleagues, Bee Cheng Hiang’s special deals make it easy and affordable to add a delicious touch to any gathering.
2. Value Meets Quality
There’s no compromising on taste here. Bee Cheng Hiang is a trusted household name, and their bakkwa is crafted using quality cuts, traditional recipes, and time-honoured grilling methods. At $18.80 for 330g of minced pork bakkwa, you’re getting a great value deal on premium snacks. Plus, with $6 off selected gifting items, it’s the kind of deal that’s hard to resist.
3. It Makes Gifting Simple and Thoughtful
The SG Series and Merlion Editions make for unique, Singapore-themed gifts. Whether you’re visiting family, travelling abroad, or simply sharing a slice of home, these attractive packs are bound to impress. And with the discounted price, gifting multiple boxes won’t hurt your budget.
4. Free Snacks with Your Purchase
Spending $60 to get a free snack may sound small, but for Bee Cheng Hiang fans, Bakkwa Bites are a prized treat. Whether you share them or keep them to yourself, it’s a delightful little bonus that adds joy to your shopping experience.
5. Multiple Outlets Across Singapore
You won’t have to travel far to enjoy this promotion. With numerous outlets islandwide, Bee Cheng Hiang makes it easy for shoppers from all corners of the country to grab their favourites. Simply walk into any participating store and ask about the SG60 promotions – it’s that convenient.
Whether you’re celebrating with family, preparing thoughtful gifts, or simply treating yourself, this SG60 promotional campaign by Bee Cheng Hiang brings together taste, tradition, and value in a way only they can. With National Day around the corner, it’s a timely reason to celebrate Singapore’s journey with a snack that has accompanied many along the way.
Visit them in-store or learn more through their official Facebook post here: https://www.facebook.com/100064008374833/posts/
Don’t wait too long though – this is the kind of deal that tends to sell out fast.
Promotional/Event Details:
Date: 25 July 2025 Onward
Time: During store operating hours
Venue: All participating Bee Cheng Hiang outlets across Singapore
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