When it comes to instant noodles, few brands can claim the iconic status of Nissin Foods. From the familiar sound of peeling open the lid to the quick convenience of adding hot water and waiting just a few minutes, Cup Noodles has been a comfort meal, a late-night companion, and even a study session saviour for generations. This year, Nissin Foods Singapore is celebrating the 54th anniversary of their famous Cup Noodles, and they are doing it in a way that’s set to delight fans all across Singapore.
To mark this milestone, Nissin is organising a series of roadshows across popular retail outlets, giving Singaporeans a chance to celebrate with them while enjoying exclusive rewards and special merchandise. Running from 25 August to 13 October 2025, the event spans several weeks and multiple venues, so there’s no reason to miss out on this celebration.
Why This Promotion Stands Out
Anniversaries are always meaningful, but for Nissin, celebrating 54 years of Cup Noodles is not just about the number—it’s about how they’ve been part of everyday lives in Singapore. Cup Noodles has become more than just an instant snack; it has become a nostalgic symbol of convenience, taste, and comfort food culture.
The promotion is simple but rewarding. With every purchase of Nissin products worth either $5 or $10, shoppers will be entitled to redeem exclusive Nissin merchandise. Terms and conditions apply, of course, but this is the kind of straightforward reward that makes a shopping trip even more enjoyable. Instead of just picking up groceries, you’ll walk away with something extra to remember the occasion by.
What Can Shoppers Expect?
At these roadshows, shoppers will find Nissin booths set up at selected FairPrice Xtra outlets and Sheng Siong supermarkets. These booths are where the magic happens—think colourful displays of Cup Noodles, engaging staff ready to share the anniversary cheer, and the chance to snag exclusive Nissin-branded merchandise that you can’t just find anywhere else.
The merchandise itself adds a fun twist to the promotion. From practical household items to quirky collectables, these items are designed to bring a smile and make fans feel part of the anniversary celebration. It’s worth noting that branded merchandise from household food names like Nissin tends to gain popularity quickly. Many shoppers see them not just as freebies but as keepsakes that remind them of a brand they’ve grown up with.
A Celebration Across Singapore
One of the most appealing aspects of this promotion is its accessibility. The roadshows are not limited to a single location or one weekend. Instead, they are spread across several weeks and venues:
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FairPrice Xtra JEM (25 August – 8 September 2025)
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FairPrice Xtra AMK Hub (28 August – 10 September 2025)
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FairPrice Xtra Jurong Point (1 – 14 September 2025)
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FairPrice Seletar Mall (1 – 14 September 2025)
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Sheng Siong West Coast Blk 720 (29 September – 13 October 2025)
This means whether you live in the east, west, north, or central parts of Singapore, there’s a roadshow happening near you. Nissin has clearly thought about reaching as many fans as possible by choosing convenient and popular supermarkets that are part of everyday shopping routines.
Why You Shouldn’t Miss It
Firstly, it’s about nostalgia. For many, Cup Noodles is tied to childhood memories, student life, or even late-night meals after work. Celebrating the brand’s anniversary is a chance to relive some of those moments while enjoying something new.
Secondly, there’s genuine value in the promotion. For a small spend—just $5 or $10—you not only take home delicious and comforting instant noodles but also get rewarded with exclusive merchandise. Considering how quickly such promotions can run out of stock, it’s a smart move to visit early to avoid disappointment.
Thirdly, it’s about the experience. Roadshows add an element of fun to what might otherwise be a routine grocery trip. Seeing a booth decked out with Nissin branding, engaging with friendly staff, and being part of an anniversary event makes for a memorable shopping day.
A Brand That Keeps Innovating
Another reason to support this anniversary event is to acknowledge how Nissin continues to evolve. While their classic Cup Noodles remain a bestseller, they’ve also introduced innovative flavours tailored to local tastes. From spicy editions to seafood and curry versions, there’s always something new for adventurous taste buds. Participating in the anniversary celebration is also a way of appreciating the brand’s commitment to keeping their offerings fresh and exciting.
Perfect for Families and Students
For families, this promotion is a wonderful opportunity to stock up on instant meals that are quick, tasty, and reliable. Kids often enjoy the novelty of Cup Noodles, while parents appreciate the convenience. For students, the affordability and ease of preparation make Cup Noodles a trusted pantry essential. Adding the chance to collect exclusive merchandise simply makes the deal sweeter.
Tips for Making the Most of the Roadshow
If you’re planning to head down, here are a few tips:
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Go Early: Promotions like these can be very popular, and merchandise may run out. Visiting earlier in the event period ensures you have a better chance of grabbing the exclusive items.
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Check the Dates: Each venue has its own start and end dates, so plan your trip accordingly.
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Spend Smart: Think about stocking up, as the $5 or $10 spend threshold is easy to meet with Nissin’s variety of products.
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Bring Friends or Family: Roadshows are more fun when shared, and with more purchases, there may be more chances to redeem different merchandise.
Final Thoughts
Nissin’s Cup Noodles anniversary roadshow is more than just a supermarket promotion—it’s a community celebration. It’s about recognising how a simple food item has become woven into everyday lives and showing appreciation to loyal fans with thoughtful rewards.
From 25 August to 13 October 2025, make time to visit one of the participating FairPrice Xtra outlets or Sheng Siong supermarket. Whether you’re a lifelong fan of Cup Noodles or someone who just enjoys a good bargain, this is a promotion worth celebrating. After all, 54 years of instant noodle excellence is no small feat, and it’s always satisfying to be part of the celebration.
For more details, you can check out their official update here: Nissin Foods Singapore Facebook Post.
Promotional/Event Details:
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Date: 25 August – 13 October 2025
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Time: During supermarket operating hours
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Venue:
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FairPrice Xtra JEM (25 Aug – 8 Sep 2025)
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FairPrice Xtra AMK Hub (28 Aug – 10 Sep 2025)
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FairPrice Xtra Jurong Point (1 – 14 Sep 2025)
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FairPrice Xtra Seletar Mall (1 – 14 Sep 2025)
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Sheng Siong West Coast Blk 720 (29 Sep – 13 Oct 2025)
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