Every year, Singaporeans anticipate the return of a truly special season — not just the typical monsoon or festive sales season, but one that is as culturally beloved as it is delicious: durian season. And if there’s one place people are turning to for affordable, high-quality durians this time of year, it’s Sheng Siong Supermarket.
From 25 April 2025 onward, Sheng Siong has launched an enticing promotion for durian lovers. Whether one is a seasoned Musang King aficionado or just venturing into the world of premium durians, there’s something on offer that’s sure to delight the palate without breaking the bank. These offers are only available while stocks last, so it’s worth acting fast.
Why This Deal Is Worth Checking Out
Let’s start by being honest: durians aren’t exactly cheap these days, especially when it comes to the highly prized varieties like Musang King and Red Prawn. But Sheng Siong seems to be cutting through that pricing barrier this year with bundles and markdowns that are genuinely attractive — even more so when compared to what’s available at traditional fruit stands or pop-up durian stalls.
They’ve taken the extra step of sourcing premium durians, not just generic stock, and bundling them into deals that make indulgence more accessible to everyone — whether you’re planning to share with family, gift a box to a friend, or just want to stock up for yourself.
What’s On Offer?
Here’s a quick breakdown of what’s currently available at Sheng Siong stores during this durian promotion:
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Old Tree Musang King: 2 boxes for $50 (usual price: $28/box). That’s a solid $6 off each box if you go for the bundle.
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Penang Red Prawn: 2 boxes for $40 (usual price: $25/box). Sweet, creamy and perfect for those who prefer less bitterness.
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Royal King Durian: Priced at just $18 per box, this might be the best value durian one can find in the supermarket today.
These aren’t just marketing names — durian fans would know these varieties pack distinct flavours and textures. The Old Tree Musang King, for instance, is known for its deeply complex flavour and bittersweet aftertaste. It’s a go-to for durian purists. Meanwhile, Penang Red Prawn offers a milder, sweeter profile with a rich, buttery mouthfeel — an ideal pick for first-timers or those who prefer smoother textures. And then there’s Royal King, which is often overlooked but offers a well-balanced experience that might just convert someone into a durian lover.
The Convenience of Sheng Siong
While many opt to get their durians from roadside stalls, one of the advantages Sheng Siong provides is consistency and accessibility. These are neatly packed, hygienically stored, and clearly labelled for variety and price. They remove the hassle and guesswork that often comes with negotiating or opening the fruit on the spot.
Moreover, most Sheng Siong outlets are conveniently located in heartland areas, which means shoppers don’t have to make a special trip across town to enjoy these seasonal treats. Whether one is doing their regular grocery run or making a quick stop, these durians are right there — fresh, premium, and ready to go.
Limited Stocks — Don’t Wait Too Long
As with most good things, these deals aren’t going to last forever. The post clearly indicates “limited stocks available”, which means it’s a first-come, first-served affair. Durian supplies fluctuate depending on the harvest and shipment, and popular varieties can sell out quicker than expected — especially when prices are this competitive.
So if there’s any hesitation, it might cost someone the chance to enjoy a great value deal. Now would be a good time to plan that grocery trip sooner rather than later.
A Tradition That Brings People Together
It’s not just about the fruit. For many Singaporeans, durian season is also about connection — getting together with family members, sharing laughs over the sharp aroma, and reliving stories of past durian feasts. It’s a communal experience that holds deep roots in local culture.
Sheng Siong’s promotion taps into that shared sentiment and offers people a chance to recreate these moments at home, minus the usual premium price tag.
Whether You’re a Durian Devotee or a Newcomer
If someone’s never really explored durians, this could be the perfect starting point. These varieties offer a balanced introduction to the wide flavour spectrum durians can offer. And because Sheng Siong has done the sorting, grading, and pricing upfront, it’s much less intimidating for the uninitiated.
For those who already know their way around a good Musang King or Red Prawn, this promotion offers a compelling reason to indulge — or even stock up — without feeling guilty about the bill.
No Gimmicks, Just Good Durian
It’s worth highlighting that this promotion doesn’t come with unnecessary hoops. There’s no need to collect stamps, scan QR codes, or hit a minimum spend. It’s as straightforward as it gets — walk into Sheng Siong, grab a box or two, and head home with top-tier durians at friendly prices.
This transparency and simplicity in pricing is something shoppers appreciate, especially in an era where promotions often come bundled with conditions that aren’t always clearly communicated.
Final Thoughts
To sum it up, Sheng Siong’s 2025 durian promotion hits all the right notes. It brings premium varieties to the public at prices that are hard to ignore. With trusted quality, clean packaging, and accessible locations, it’s an offer that speaks directly to anyone looking to savour the King of Fruits this season.
Whether buying to treat oneself, gift others, or share at a gathering, this is the kind of deal that adds flavour and joy to the week — quite literally.
So, if durians are on someone’s mind (and let’s face it, they’re on most people’s minds during this season), there’s really no better time to act than now.
More details can be found on their official announcement here.
Promotional/Event Details:
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Date: 25 April 2025 Onward
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Time: While stocks last during operating hours
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Venue: All participating Sheng Siong Supermarket outlets islandwide
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