Xiang Xiang Hunan Cuisine, a well-loved Hunan restaurant chain in Singapore, is making a bold move into the heart of Orchard Road with the launch of its 20th outlet at 313@Somerset. Known for its fiery and authentic Hunan flavours, this new outlet promises to bring a vibrant dining experience with a modern, cosy twist.
A Fresh Dining Experience in the Heart of Orchard
This newest flagship restaurant is more than just another dining spot; it offers a unique “mountain-and-forest chic” interior, blending natural elements like warm wood, stone textures, and plenty of natural light. The design creates a welcoming and modern space that balances comfort with style. The restaurant is one of Xiang Xiang’s largest to date, boasting seating for 172 guests in its main dining hall, along with three private VIP rooms accommodating up to ten guests each—ideal for family gatherings or private celebrations.
Celebrate the Grand Opening: 40% Off & Sure-Win Prizes
To mark this milestone, Xiang Xiang Hunan Cuisine @ 313@Somerset is offering an irresistible 40% off all à la carte dishes from 25 to 27 October. This special promotion is available during both lunch (11am–2.30pm) and dinner (4.30pm–9pm), making it perfect for a midday feast or evening indulgence.
Adding extra excitement to the grand opening, every table will participate in a sure-win scratch-and-win draw. Rewards range from free meals to $30 dining vouchers and exclusive Xiang Xiang merchandise. It’s a fun and engaging way to celebrate the launch while enjoying authentic Hunan cuisine.
Families with young children will also be delighted by the restaurant’s first-ever cotton candy machine. For a small $2 token, kids can choose from four whimsical designs and enjoy a free cotton candy by tagging @xiangxiangsg on social media. Children under 1.2m in height receive one automatically, adding a playful touch to the dining experience.
Exclusive Dishes Only at 313@Somerset
To commemorate its Orchard debut, Xiang Xiang Hunan Cuisine has introduced several dishes that are exclusive to this outlet. These offerings merge traditional Hunan flavours with creative modern twists, perfect for diners seeking something new and exciting:
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Stir-fried Tender Chicken with Old Ginger 老姜炒嫩鸡
Hand-cut chicken is wok-tossed with fragrant old ginger in a savoury sauce, delivering a comforting yet refreshing taste.
Non-Member: $26.90 | Member: $19.90 -
Fresh Chili Bullfrog with Chicken Claws 鲜椒凤爪烧牛蛙
A collagen-rich dish combining bullfrog and chicken claws in a spicy, aromatic sauce. Bold and nutritious, this dish is perfect for adventurous palates.
Non-Member: $36.90 | Member: $29.90 -
Fresh Chili Spicy Prawns 鲜椒香辣虾
Juicy tiger prawns stir-fried with red chilies provide a fragrant, fiery kick while balancing natural sweetness.
Non-Member: $26.90 | Member: $19.90 -
Mushroom & Shrimp Paste Soup 香菇虾滑汤
A light, nourishing broth featuring handmade shrimp balls and earthy mushrooms, ideal for families or anyone craving comfort in a bowl.
Non-Member: $15.90 | Member: $12.90 -
Cheesy Sweet Potato (Sweetcorn) 芝士蜜薯（玉米）
Baked sweet potato and corn topped with stretchy, gooey cheese for a savoury-sweet treat.
Non-Member: $7.90 | Member: $6.90 -
Walnut Buns 核桃包 (2 pcs)
Soft, handmade buns filled with nutty walnut paste and a hint of brown sugar—a simple yet satisfying way to end the meal.
Non-Member: $4 | Member: $3
Membership Perks & VIP Rooms
Xiang Xiang Hunan Cuisine’s free membership programme is a smart choice for diners who frequently visit. Members enjoy up to 30% off regular menu prices, with VIP members gaining access to private rooms at flagship outlets, including 313@Somerset. These spaces are perfect for celebrations or business gatherings.
VIP Room Minimum Spend:
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Mon–Thu: $300 (≤6 pax) or $50/pax (≥7 pax)
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Fri–Sun & PHs: $400 (≤6 pax) or $60/pax (≥7 pax)
Reservations are required to use VIP rooms.
Why Visit Xiang Xiang Hunan Cuisine @ 313@Somerset
Founded in 2009 along Mosque Street, Xiang Xiang Hunan Cuisine has expanded to 20 outlets, serving over 2.5 million customers annually. Its popularity is anchored in its use of premium ingredients—from Spanish Iberico pork to Yunnan “rabbit ear” fungus and Wuchang rice—and its signature small stir-fry style, which captures the essence of authentic Hunan cooking.
This Orchard Road outlet brings together the best of both worlds: the traditional fiery flavours of Hunan and a sleek, modern dining environment. It’s a destination where friends and families can gather for exceptional meals, enjoy playful elements for children, and even leave with a prize in the scratch-and-win draw.
For Singaporeans looking to explore bold and authentic flavours without leaving the city centre, this is a prime opportunity. The limited-time 40% discount and exclusive dishes make the launch irresistible, while the stylish interiors provide a memorable setting for both casual dining and special occasions.
Whether it’s sampling signature Hunan dishes, indulging in sweet treats like walnut buns and cheesy sweet potato, or celebrating with friends in a VIP room, diners are guaranteed a fulfilling experience. The mix of tradition, creativity, and modern hospitality at Xiang Xiang Hunan Cuisine @ 313@Somerset ensures that this outlet stands out in Singapore’s competitive F&B scene.
Promotional/Event Details:
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Date: 25-27 October 2025
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Time: Lunch 11am–2.30pm, Dinner 4.30pm–9pm
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Venue: Xiang Xiang Hunan Cuisine, 313@Somerset, #B3-02 to 06, Singapore 238895
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Tel: 6883 5866
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Nearest MRT: Somerset
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More Info: Xiang Xiang Hunan Cuisine Official Website
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