If you’re someone who loves discovering new scents or simply enjoys a fun, immersive shopping experience, then there’s something happening in Singapore that’s worth a spot on your weekend plans. From 25 to 27 April 2025, Guardian will be hosting a unique adidas Vibes Pop-Up Fragrance Event right at Plaza Singapura, and it’s much more than just a fragrance launch — it’s an interactive journey that lets you explore scents that match your vibe and walk away with a special gift too.
Now, let’s talk about why this event is more than your average beauty or personal care promotion. With the growing trend of scent marketing and mood-based fragrances, adidas is stepping into the scene with a sensory experience that’s perfectly tailored for today’s lifestyle. Whether you’re the adventurous type, someone who enjoys winding down, or you’re always full of energy, this fragrance line is designed to match different moods. The adidas Vibes collection speaks to your emotions, personality, and even your daily state of mind.
Here’s what to expect at the adidas Vibes Pop-Up at Guardian Plaza Singapura:
As soon as you step into the pop-up space, you’ll be welcomed into a vibrant and interactive zone — think engaging visuals, themed spaces, and a walk-through experience that feels a bit like exploring a scent-based maze. But instead of wandering aimlessly, you’ll be guided through different “vibe stations,” each representing a mood and its corresponding adidas fragrance.
It’s a hands-on, sensory journey, giving you the opportunity to not only test out the various adidas Vibes fragrances but to experience how each one resonates with a different aspect of your mood or energy. And when you complete the journey? There’s a reward waiting for you.
Yes, you get to redeem a free fragrance discovery set — while stocks last — which makes this event even more enticing. This isn’t just a miniature sample; it’s a curated set that allows you to continue exploring your vibe from the comfort of your home. It’s a clever and generous touch that allows you to genuinely connect with the scents and decide which one truly fits your lifestyle.
Why should people head down to Plaza Singapura for this event?
1. It’s completely free to enjoy.
In a city where entertainment often comes at a price, this pop-up stands out. It’s free to explore, free to experience, and yes, there’s a free gift too (again, while stocks last). It’s a low-commitment, high-reward kind of event — ideal for shoppers, families, or anyone hanging out in town.
2. It’s something different.
Guardian is no stranger to beauty and health promotions, but teaming up with adidas for a fragrance-based mood journey? That’s something refreshing. It goes beyond the traditional in-store testers and flyers. This event is immersive and thoughtful. It’s about helping people connect with products in a more meaningful way.
3. Discover adidas’ new fragrance line — and it’s exclusive.
Here’s the clincher: adidas Vibes fragrances are exclusively available at Guardian. So if you want to be among the first to get a whiff and grab your bottle, this is the only place to do it. Not online, not in department stores — Guardian’s got the sole rights in Singapore for this line.
4. Convenient location and timing.
Plaza Singapura is one of the most accessible malls in the city, right at the heart of Orchard Road and directly linked to Dhoby Ghaut MRT. Whether you’re shopping, meeting friends, or just in town for the weekend, it’s super easy to swing by and take part in the experience.
5. It’s a great opportunity to discover your personal scent.
Everyone knows the feeling of falling in love with a fragrance that just clicks. But getting there can be a bit of trial and error. This pop-up removes the guesswork. With each “vibe” matched to a fragrance, it helps guide you towards a scent that genuinely aligns with your preferences and personality — whether you’re more into crisp and energising or calm and grounded.
6. A fantastic way to spend the weekend with friends or family.
Let’s face it — finding interesting things to do together that don’t break the bank can be tough. This interactive event ticks all the boxes. It’s engaging, it’s social-media-worthy, and there’s a tangible takeaway. Plus, it’s something both adults and teens can enjoy equally.
Guardian and adidas — A collaboration worth checking out
Guardian has been expanding their portfolio over the years, moving beyond just health and beauty essentials. They’re bringing in innovative collaborations and fresh retail concepts that resonate with younger and more experience-driven shoppers. Partnering with adidas to launch the Vibes fragrance collection shows they’re paying attention to how people shop today — not just buying products, but seeking out experiences that add value.
And let’s not forget adidas themselves — globally known for their sporty edge and youth-centric vibe. This fragrance collection feels like a natural extension of their lifestyle branding, promoting confidence, energy, and individuality through scent. If you’ve ever admired their fashion and athletic gear, chances are you’ll appreciate how these fragrances complement that ethos.
What to do once you’re there?
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Step into each zone and allow yourself to feel the vibe.
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Engage with the sensory installations and discover which scent speaks to your mood.
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Don’t forget to complete the journey and redeem your fragrance discovery set before stocks run out.
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Snap some photos — the event space is designed for Instagram-worthy moments, and the vibrant setups are perfect for sharing.
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Drop by the Guardian store afterwards to browse the full range and maybe bring home your favourite full-size fragrance.
So whether you’re a fragrance fanatic, a curious shopper, or someone looking for a unique weekend activity, this event is absolutely worth checking out. Not only does it let you explore new scents in a fun and memorable way, but it also gives you a chance to try something fresh and exclusive — and that’s what makes a deal truly worth it.
Promotional/Event Details:
Date: 25–27 April 2025
Time: During Plaza Singapura’s operating hours
Venue: Plaza Singapura, 68 Orchard Road, Singapore 238839
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