If there is one thing Singapore shoppers tend to appreciate, it is a good weekend deal that goes beyond simple discounts. It is not just about saving a few dollars at the checkout, but about experiencing something a little different from the usual grocery run. That is exactly what is happening this 25 and 26 April 2026, when CS Fresh and Cold Storage bring back their much-anticipated New Zealand Fair: Fresh Market Experience at Great World.
For two days only, the supermarket space is being transformed into something closer to a mini food festival. Think live seafood cutting, tasting stations, brand storytelling, and a strong focus on premium New Zealand produce that normally sits at the higher end of the supermarket shelf. It is the kind of event that blends education, entertainment, and shopping into one experience, which is why it has been getting attention among food lovers and families alike.
This is not just another in-store promotion. It is more like a curated weekend showcase designed to let shoppers see, taste, and understand what makes New Zealand produce so highly regarded. From fresh King Salmon to artisan dairy and organic pantry staples, there is quite a bit packed into these two days.
A Weekend Built Around Freshness and Experience
The New Zealand Fair is taking place exclusively at CS Fresh @ Great World, and the timing is quite focused. Most of the key activities happen between 11:30 AM and 12:30 PM each day, which means visitors will need to plan their trip properly if they want to catch the live sessions.
What makes this event stand out is the emphasis on interaction. Instead of just browsing products on shelves, shoppers get to see live demonstrations and speak to brand representatives. It is a format that feels more like a weekend market than a supermarket promotion, which adds a bit of novelty to the usual grocery experience.
For many, this is also where the “worth it” factor comes in. New Zealand imports in Singapore are often associated with premium pricing, so being able to sample and understand them before purchasing adds real value.
Saturday, 25 April 2026: The King Salmon Showcase
The first day of the event is heavily focused on seafood, particularly the well-known Mt Cook King Salmon. This is often considered one of the premium salmon varieties available in the market, known for its rich texture and clean taste profile.
Live Extra Large King Salmon Cutting (11:30 AM – 12:30 PM)
One of the main highlights on Saturday is the live salmon cutting demonstration. Freshly flown in from New Zealand, the King Salmon is prepared on-site by a chef, giving shoppers a close-up look at how the fish is portioned and handled.
This is not something people typically see during a normal grocery trip. Watching a full salmon being carved and prepared adds a layer of appreciation for the product, especially for those who cook seafood regularly at home. Sampling is also part of the session, giving visitors a chance to taste the difference on the spot.
Cloudy Bay Clams Sampling
Alongside salmon, there are also Cloudy Bay Clams available for tasting. These are known for their naturally sweet flavour and firm texture. For seafood lovers, this part of the event is a small but enjoyable discovery moment, especially if they have not tried this product before.
Mascot Appearance and Family Fun
At around 12:00 PM, shoppers can also catch appearances by the Rockit and Zespri mascots. While it may seem like a small addition, it brings a family-friendly atmosphere into the supermarket space. Parents shopping with children may find this a useful break in the middle of their grocery run.
Free Tote Bag Giveaway
There is also a simple but attractive gift-with-purchase deal. Shoppers who purchase selected Rockit or Zespri products are entitled to a free tote bag. As with most in-store giveaways, this is available while stocks last, and tends to run out earlier than expected during peak hours.
Sunday, 26 April 2026: Discover New Zealand’s Artisan Side
If Saturday is about seafood, Sunday shifts the spotlight towards artisanal and health-focused products. This includes dairy, honey, granola, kefir, and natural snacks that reflect New Zealand’s strong reputation for clean and sustainable food production.
Brand Sharing Sessions (11:30 AM – 12:30 PM)
Sunday’s programme includes a series of interactive sharing sessions from various New Zealand brands. Instead of just sampling products, shoppers get insights into how they are made and what sets them apart.
Some of the participating brands include:
Mount Somers Honey, offering a look into pure New Zealand honey production
Clevedon Buffalo Co, showcasing buffalo yoghurt and cheese with a creamy texture
Momojo Kefir, focusing on gut-friendly fermented drinks
Cyclops Dairy, highlighting simple, clean yoghurt products
Ceres Organics, presenting organic granola options
Kiwi Sorbet, offering fruit-based frozen desserts
This part of the event is especially useful for those who are more health-conscious or interested in cleaner food choices. It also gives a better understanding of how these imported brands position themselves in the Singapore market.
Why This Event Is Worth the Visit
There are plenty of supermarket promotions in Singapore, but what makes this one different is the combination of experience and product discovery.
First, the live demonstrations add transparency. Seeing how salmon is cut or how products are presented builds trust in what is being sold. It also helps shoppers make more informed decisions instead of just picking items off the shelf.
Second, the sampling opportunities are quite generous. From seafood to dairy to organic snacks, visitors get to try a wide range of products without committing to a purchase upfront.
Third, there is a sense of variety. It is not just one category of food being promoted. Instead, it covers seafood, dairy, fruit, health drinks, and pantry items. This makes it suitable for different types of shoppers, from families to fitness-focused individuals.
Lastly, the location at Great World makes it accessible for residents around the River Valley and Orchard areas. It is easy to combine the visit with a regular grocery run or weekend outing.
Tips Before Visiting
It is worth noting that popular items and samples tend to finish early, especially during the peak 11:30 AM to 12:30 PM window. Arriving slightly earlier can make a noticeable difference.
Those interested in the tote bag giveaway should also prioritise Rockit or Zespri purchases early in the day, as stocks are limited.
Promotional/Event Details
Date: 25 – 26 April 2026
Time: 11:30 AM – 12:30 PM (main activities and demos)
Venue: CS Fresh @ Great World, Singapore
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